5 ways digital marketing providers can help local businesses get found in ChatGPT

People aren’t just Googling anymore. We're all using ChatGPT to make recommendations and help us make decisions - more than any website could ever do.

You’re not the only one ChatGPT as a personal assistant. The platform has approximately 800 million active users a week and is the most used LLM tool in the US.

It’s no surprise that for digital marketing agencies selling to SMBs at scale, conversations with prospects are shifting towards "I want to rank in AI."

This is your opportunity to offer expertise and get your SMB clients noticed by ChatGPT.

Work with clients to update their local directory listings so they don't read like they were written years ago. ChatGPT draws from these sources and favours listings with comprehensive, naturally written descriptions.

What to do:

Rewrite Google Business Profile descriptions to include services, location context, and what makes the business unique
Update listings on major directories (Yelp, Bing Places, industry-specific directories) with detailed, conversational content
Include specific problems the business solves rather than just listing services

ChatGPT loves well-structured FAQ content because it directly answers user queries. Most SMB websites either skip FAQs entirely or create generic, unhelpful ones.

What to implement:

Research actual customer questions (check Google's "People also ask" for your client's services)
Create detailed answers that include local context
Structure content with clear headings and natural language
Cover pricing, process, availability, and local area specifics

Remember that people buy from people. Bringing this up with customers positions you as understanding both customer behaviour and AI optimisation - making your sales reps less salesy and more consultative, justifying your services and getting them over the line.

Hands holding phones displaying shopping cart, ideas, globe, chat, money, email, and charts.

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