Find out how your local business customers are ranking in AI-search engines with our GEO audit
Show local businesses exactly where they're losing customers to AI-ready rivals in ChatGPT and Gemini searches.
What is a GEO audit?
A GEO (or AIO) audit reveals issues affecting a website's ability to be suggested by ChatGPT and other LLMs. With an increasing number of users now searching through ChatGPT and Gemini rather than traditional search engines, a GEO audit can reveal gaps preventing a business from appearing as an answer to user questions.
What GEO checks does Insites have?
No jargon, just clear rankings and recommendations for real client conversations
ChatGPT visibility audit
On-page AI-readiness
Gemini visibility audit
Help clients rank on ChatGPT
Identify whether your prospect appears in ChatGPT results, assess their online reputation, discover where AI sources their business information, and get personalised recommendations to boost visibility.
Check ranking chances with AI-readiness
Our AI-readiness check looks at on-page and configuration factors that impact AI discovery, like FAQ schema, llms.txt and blocking of AI crawlers like ChatGPT. These factors can be easily fixed, but first, you need to know what needs fixing.
Optimise your prospects for Gemini
Help your customers determine whether Gemini is aware of their business with our Google Gemini check.
“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance”
Katie Curd
Head of Presence Products at Yell
Check if ChatGPT is recommending a business
Does ChatGPT really know your business? Put it to the test. Find out if ChatGPT recognises your brand, lists the right details, and recommends you when people ask for your products or services.
See where ChatGPT looks & optimise your clients’ listings
While other tools scan globally, Insites goes local, running searches inside ChatGPT and tracking exactly where it finds (or doesn’t find) a business. See which directories, sites, and sources your client needs to be listed on to boost your visibility in AI search.
Actionable steps to improve visibility
Get clear, actionable recommendations on what you can improve — from where your business needs to be listed to the specific steps that boost your visibility in AI search.
Why run a GEO audit?
Transform AI anxiety into clear action plans that close deals faster.
Show competitive gaps in AI readiness
Find out if your prospect's content is digestible for LLMs, or if they're inadvertently blocking AI crawlers from their site.
Generate leads by offering a free AI audit
Your clients are wondering if their site is AI ready. Capture that need by offering a free AIO audit on your website.
Spot sites that are missing AI readiness
Audit your entire market and understand which sites are not yet AI ready before passing the best leads to your sales team.
Pitch PPC products confidently with a Google Ads audit
Find out if your prospects and their competitors are running Google Ads already with an ads audit.
Find out how clients rank in local searches with a Local Grid
Check if your local clients are ranking for local searches in their area with a comprehensive Local Grid audit.
Check for compliance issues with an Insites GDPR audit
Discover compliance issues in a snap with Insites GDPR & CCPA data privacy auditing.
Insites is the comprehensive SEO audit tool for selling, delivering and managing SMB clients
Here are just a few of the other audits available in the Insites platform. Run a 360-degree audit on any business in under 90 seconds, covering website performance, Google Ads, SEO and more.
Want to run GEO audits for your clients & prospects?
Speak to one of our experts
We’ll show you how top agencies use white-label audits to improve close rates, qualify leads, and save hours on reporting — all under their own brand.
Frequently asked questions
What is an AIO audit?
It’s a check-up to see how a website performs in AI-driven search results (think ChatGPT, Gemini and similar assistants). We flag issues that could stop a site from being understood or recommended.
Why should agencies care about AI search?
Because your clients will. AI assistants are quickly becoming part of how people find products and services. If a website isn’t AI-ready, visibility (and leads) could disappear.
Do I need to be an AI expert to use this?
Not at all. Insites AIO audits are built for sales teams. Run the audit, show the gaps, start the conversation - simple.
What checks are included in an AIO audit?
We look at AI crawlability, structured data (JSON-LD, FAQs, schema), content readability, FAQ detection, and (soon) EEAT signals like authority and trust.
How is this different from a normal SEO audit?
Traditional SEO audits focus on how Google crawls and ranks a site. AIO audits look specifically at how AI models consume and interpret content. Both matter - but AI search is the new layer agencies can’t ignore.
Can I use this in client reports?
Yes. AIO audits are designed to be shared - they make complex AI issues simple enough to explain in a client meeting or proposal.
Is this futureproof, or will it change as AI evolves?
AI search is moving fast, and so are we. Insites updates checks as new models and standards emerge, so you’re always one step ahead.
