How does the grid work?

• The Local Grid is 5x5, with the SMB’s location plotted in the centre
  
  
• Surrounding the SMB are grid points which show the Google local ranking for the target keyword
  
  
• Users and prospects can click on each of the grid points and see who is ranking above them and below them at each spot
  
  
• Unlike other grid tools, Insites automatically detects the appropriate grid size based on local competition. A coffee shop in a busy city will automatically have a tight grid, where a mobile mechanic in a rural town will have a much larger one.
  
  
• Looking to cover a specific area? Manually change the settings to cover anywhere between 25km² and 400km²

Spot high-ranking rivals

• Businesses from across the grid are automatically summarised into a single, easy to understand table.
  
  
• The table automatically sorts these competitors by their threat level; from highest to lowest
  
  
• "Threat level" is calculated automatically based on the number of spots a rival appears in, and how high up the rankings they are

• From this table, you quickly mark any business as a competitor and have their scores tracked over time

Showing, not just telling

Visualise your prospect's ranking

By visualising competitors and ranking, your sales team can better negotiate the sale of keyword-related products and local-level SEO solutions.

Competitor analysis

Track progress and competitors

Once your sales team have converted the sale, they can keep tabs on both your client and their competitors by regularly auditing the online presence, and re-running the Local Grid test to prove the impact you’ve made.

Map your prospect's closest competitors to drive conversion

Prospects not seeing the importance of what you’re pitching? Transform sales conversations with powerful visuals that tell the complete story. Drive conversion by visualising local competitors with a traffic light system showing how they compare.

Adjust distance covered based on your prospect's location

Whether your prospect is in a bustling city or a quiet village, our Local Grid will automatically dictate a radius based on the number of competitors using similar keywords nearby. Alternatively, you can set your own radius between 25km² and 400km².

Grid or list, let your prospect's review at their own pace

Alongside the Local Grid, your prospects can review the information in a table view. Automatically sorted by their threat level, from highest to lowest, they can see how each competitor ranks within the grid points.

Confidently sell keyword-related solutions

When prospects see untapped opportunities and potential blind spots in their online presence, it opens doors to meaningful discussions. This clear, data-driven approach empowers sales teams to confidently present keyword-related marketing solutions, naturally overcoming objections before they arise. By showing rather than telling, you turn complex dynamics into compelling reasons to act.

Compare

Benchmark expectations with competitors

Using Local Grid’s table, your sales agents can pinpoint the best competition in the local area and use them as a benchmark of success. Once you’ve completed a project, use this benchmark to show clients how you’ve improved their local ranking.

Powerful audits,
over 70 checks to explore

Maximise conversion potential with a report that analyses your prospect’s 
entire online presence in just 60 seconds.

AI-Generated Email

Send a perfectly pitched email proposal email with the click of a button.

Learn about AI-Generated Email

Competitor Analysis

Compare like-for-like analysis of up to 3 competitors.

Learn about Competitor Analysis

Audit Designer

White-labelled, customisable audits to tailor your reports to your services.

Learn about Audit Designer

“We cannot thank you enough for your patience, willingness to go the extra mile and attention to detail for a very requirement-heavy partner. We also appreciate the last minute effort to get things running perfectly. What a team!”

Josephine Hutabarat

Head of Program Delivery, Reach Local

Explore Insites for your business

Book in a call with one of our team to see how Insites can help you scale your sales team and processes.