Offer value & capture leads with a lead generating widget
Pique customers’ curiosity, deliver value, and capture leads when you integrate a free auditing widget into your website or landing page.
Lead generation
Secure marketing-qualified leads with self-service audits
Generate leads by offering a valuable audit that your prospects can run in return for their data with an Insites widget. You know who’s looking at your services, and once they’ve run an audit, you can quickly identify which qualify for your services.
How it works
How to grow your pipeline by offering free audits
From our suggested flow below to a tailored option for you and your service offering, our client's credit offering free audits to lead generation for their sales team.
Advertise your free check
Go to market with your free check, giving your prospects the opportunity to download their report in return for the data - which you can send onto your sales team.
Report is delivered to prospects
Once they submit their request, their report will be run and sent straight to their inbox.
Receive notifications & data when a report is requested
Deliver hot leads to your sales team immediately with instant notifications and data when a prospect runs a report.
Pipeline Growth
Qualification and opportunity identification built to scale
Create a consistent and clear lead generation pipeline using an intelligent auditing tool designed by sales people, for sales teams.
White-labelled audit, on-brand email
Get notified when prospects run an audit
Claim leads when they're hot. You will get notified as soon as someone runs a report and you'll receive a copy of the audit to quickly qualify in or out, and pinpoint opportunities to sell.
Keep track of leads by integrating your CRM
Reduce manual data input when you integrate your CRM with Insites. All leads from your widget will automatically create an event in your CRM, and even save the audit report for you for future reference.
Case Study
How HEROLD generated more leads
HEROLD wanted to generate more qualified leads for the sales organisation, while at the same time improving the sales conversion rate and the associated revenue for websites and presence management.
“Without a doubt, this is one of the most important sales tools in our sales reps’ hands. By using Insites, sales reps have the confidence that they can convert a business lead into a paying customer more easily.”
Christian Descher
Head of Product Management
Start generating leads for your sales team
Book in a call with one of our team to see how Insites lead generation widgets can bring you qualified leads.
Frequently asked questions
What is an audit widget and how does it work?
An audit widget is an embeddable piece of code that lets prospects run a website audit on your site or landing page in exchange for their contact details. Once they submit, the report is generated and emailed to them, and your team receives a notification with the results to follow up with a call.
How quickly are results delivered?
Most audits take under a minute, but it depends on what you want to include.
Can I customize what the audit checks for?
Absolutely. With the Audit Designer, you can drag and drop checks, adjust score weightings, and tailor the audit to match the services you pitch. We now have options that let you build audits around specific topics, such as AIO, GDPR or Local SEO.
How does embedding an audit widget help marketing teams generate leads?
By offering high-value insights (like site performance, SEO, ads, compliance) upfront, you pique interest and position your business as authoritative. You capture qualified leads directly into your CRM - enabling follow-up based on their audit outcomes.
Can the audit widget be customised to match our brand?
Yes - everything from the audit interface and report colors to the email content can be fully white‑labelled and on-brand. Your audience will see your company at every step.
Can audit data be integrated with our CRM?
Absolutely. We have off-the-shelf connectors for Salesforce, Hubspot and Zoho CRM. If your CRM isn't covered, you can plug the data in using our webhooks or Zapier integration.
How can sales teams use the audit results effectively?
The sales team gets an instant notification when the prospect runs a scan. The sales team can follow up quickly to discuss the audit results and recommend your suite of products.
What’s the difference between this audit widget and traditional audit tools?
Unlike tools like Ahrefs or Screaming Frog (designed for deep SEO work), this widget is marketing- and sales-focused: it runs fast, provides digestible insights in plain English, and is designed to convert prospects - not just analyse your own site.
Can you offer bespoke lead generation experiences?
Yes! While our Growth plan comes with an off-the-shelf widget that can be embedded, we offer our Enterprise clients bespoke journeys to your own specification and design (subject to set-up fees).
What's the impact?
Herold boosted their lead generation process and increased their sales by 3%. See the case study here
Robin increased their incoming lead volume by 500 leads a month. See the case study
