decorative

Sales teams

decorative

Lead generation

decorative

Sales planning

decorative

Website builders

decorative

Retention

decorative

Automation

The best prospecting tool for teams selling digital solutions to local SMBs

Are you looking for an easy-to-understand and scalable auditing tool that sales teams love? Insites delivers 360° online presence audits in 60 seconds. The white-labelled audits present clear insights that help non-technical salespeople close deals with confidence.

A montage image of sales SEO audit features in Insites, including an audit summary, a white-labelled audit and a personalised email to a client

"Since introducing Insites, we have seen clear and measurable improvements across our sales and lead generation activities. Both telesales and online sales teams are now better equipped to engage prospects using data-driven insights, resulting in more meaningful conversations and faster deal progression."

Most sales reps aren’t SEO pros.

With Insites, they don’t need to be

Remove the need for multiple tools and manually researching before every sales call. Insites is purpose-built for teams selling digital marketing to SMBs, giving them the all-in-one audit that uncovers gaps, drives conversations, and closes deals.

Sell solutions, not individual products 

Most SEO tools stop at rankings. Insites goes further, covering local SEO, Google Ads, AI optimisation, compliance and more.  By uncovering gaps, your team can recommend multiple products and increase deal size with every audit.

An SEO audit showing SEO, Website build, Google Ads, Reviews & reputation, Local SEO and Accessibility

What can Insites SEO audits help me sell?

Insites is the all-in-one audit tool for sales. Stop recommending individual products and start recommending high value solutions that match the customer needs.

decorative

Local SEO & listings management

decorative

Google Ads & Facebook Ads

decorative

SEO & link building

decorative

Social media management

decorative

Ecommerce websites

decorative

New websites & redesigns

decorative

Accessibility solutions (ADA, WCAG)

decorative

Review management

decorative

Data Compliance (GDPR, CCPA)

decorative

Online booking solutions

What can Insites help my team sell?

In under 60 seconds, Insites can generate a comprehensive audit spotting gaps in a prospect's online presence.

No authentication or APIs required - it just works!

decorative

Local SEO audit

Scan listings, NAP accuracy, reviews, schema, and Google Business Profile completeness.

decorative

Local ranking grid

Visualise how a business ranks on Google Maps across their local area and see who their rivals are.

decorative

AIO / GEO audit

Test crawler access, schema presence, FAQ visibility, and ChatGPT search ranking.

decorative

On-page SEO audit

Check headings, titles, meta, alt text, schema, and other on-page search signals.

decorative

Organic rank tracking

Monitor target keywords, search volumes, and new opportunities to help clients outrank competitors.

decorative

Website performance audit

Measure site speed, Core Web Vitals, and Google Lighthouse performance benchmarks.

decorative

Ads / PPC audit

Identify Google and Facebook ads, with estimated spend and campaign reach.

decorative

Content audit

Spot spelling, grammar, profanity, placeholder text, and readability issues instantly.

decorative

Social media audit

Check for profiles, post activity and following of Facebook, Linkedin, Snapchat, X and more

decorative

Technology audit

Identify CMS, booking widgets and ecommerce platforms to reveal opportunities and weaknesses.

decorative

Accessibility audit

Evaluate WCAG compliance, colour contrast, and inclusive design best practices.

decorative

Data protection audit

Verify GDPR/CCPA compliance, cookie banner installation, privacy policies and more.

Search & run an audit on any business in seconds!

Find and analyse prospects fast. Just enter a business name, URL, industry or location and Insites automatically pulls business details, suggests keywords, and starts the audit - no copying and pasting required.

Two layered cards:

White-labelled audits, branded as your own

Add your logo and colours to make every audit your own so clients see you as the expert. Plus, embed Insites directly onto your website to capture qualified leads with a free, fully branded audit offer.

Showing an SEO audit that has been white labelled and a proposal has been generated in a PDF format.

Drive urgency with Competitor Analysis

Show a detailed breakdown of 3 local rivals that are outperforming them online and use Local Grid to demonstrate how they're ranking locally for Google searches.

SEO comparison:

Drive urgency and book more meetings

Build AI workflows

Plug Insites into your LLM and ask it to find businesses, run audits and identify the best opportunities. Or build scalable agentic workflows.

Example of a white labelled SEO audit
Proposal Generator Competitor Analysis

Want to encourage prospects to book a call? Give them a tangible audit report that makes every outreach message personalised and drives urgency to take action.

Competitor analysis tools

Show a detailed breakdown of 3 local rivals that are outperforming them online and use Local Grid to demonstrate how they're ranking locally for Google searches.

Discover SEO Audits
Insites proposal generator with products in a basket, based on the outcome of an SEO audit
Insites proposal generator with products in a basket, based on the outcome of an SEO audit

Use AI to prospect on your behalf

Send engaging proposals quickly

Run an audit, select the most relevant solutions from your services list, add relevant case studies and send a proposal with a couple of clicks.

Why sales teams love Insites

Insites is the all-in-one tool that replaces technical SEO training, multiple tool usage and manual proposal building. We help agencies create scalable processes to attract, engage and retain local SMB customers.

Example of a white labelled SEO audit with

Share audits & book more meetings

Want to encourage prospects to book a call? Give them a tangible audit report that makes every outreach message personalised and drives urgency to take action.




Insites proposal generator with products in a basket, based on the outcome of an SEO audit

Send proposals in a few clicks

Run an audit, select the most relevant solutions from your services list, and add relevant case studies. Once you're happy, send a personalised, white-labelled proposal with your branding to the prospect.

Search button:

Use AI to find the best opportunities

Plug Insites into your LLM and ask it to find businesses, run audits and identify the best opportunities. Or plug into automation platforms like Make and n8n build scalable agentic workflows.

“The customer support is amazing and Insites have often reached out to inform us of new features which has allowed us to strip back costs on other tools.”

Beautifully white-labelled to suit your brand

From adding your logo and colour scheme to adding a custom domain name and email address - everything in Insites can be fully white-labelled.

White-labelled Insites PDF SEO audit, lead gen form and user interface

Choose Insites as a partner, build scaleable processes and grow your organisation

With CRM and API integrations, top-tier support, and guidance from dedicated Customer Success Managers, Insites scales confidently alongside your sales strategy.

Full support & onboarding from our industry experts

You're not just buying a tool - you're buying a solution. We'll work closely with you and your team to train them how to use our platform and grow your sales. From group training to bespoke integrations options, our Customer Success team are on hand.

Zoe from the Insites team
A strip of international flags

Hola, bonjour, hej?

Wherever you are in the world, we know how important it is to sell digital marketing solutions in a language your customers understand. We support the most common international and European languages, from Duetsch to Dansk, English to Español and beyond.

A side-by-side competitor Insites audit. On the left is a low performing client scoring 37, on the right is a high performing local rival scoring 78

Find out if your prospects are falling behind with Competitor Analysis

Let your LLM run audits, compare rivals and generate recommendations in a snap.



Insites Local Ranking grid showing a business ranking locally on a map

Demonstrate how your clients rank in the local area with Local Grid

Use Insites Local Grid to demonstrate how your client is ranking in their local area.

decorative

See how your clients perform in AI overviews & Chat GPT

Check if your local clients are ready for the AI age with an AI readiness audit.

Want to drive conversions? 
Show SMB clients how their local rivals are performing better

From showing competitive threats on their local map to comparing SEO reports like-for-like with competitors, you have everything you need within Insites to drive sales urgency.

“The audits have become a key driver for inbound lead generation, helping potential customers to understand the need to address issues with our help.”

decorative

Lars Östman

Senior Marketing Manager at Robin

Lead Signals

Smarter outreach, better qualification, and perfect timing

Introducing Lead Signals by Insites - our brand new tool for qualifying digital marketing prospects at scale.

Explore our other solutions

Pick a use-case to learn how Insites supports sales, marketing delivery across your organisation.

Ready to grow your sales?
Speak to one of our experts

We’ll show you how top agencies use white-label audits to improve close rates, qualify leads, and save hours on reporting — all under their own brand.

decorative
decorative
decorative
decorative
decorative

Frequently asked questions

  • How long does it take to run an SEO audit?

    Most audits take under a minute. You get a complete, actionable report with scorecards and recommendations instantly - great for qualification calls and demo outreach.

  • Can I customize what the audit checks for?

    Absolutely. With the Audit Designer, you can drag and drop checks, adjust score weightings, and tailor the audit to match the services you pitch.

  • What formats can I share the audit in?

    You can share via:

    • Link
    • Email from within the platform
    • Branded PDF

    All fully white-label and customized with your branding

  • Can I automatically track when a prospect views the audit?

    Yes - Insites notifies you instantly when a prospect opens the audit. This lets your sales team follow up at the perfect moment

  • Does it include competitor benchmarking?

    Yes - you can run a quick competitor analysis to highlight how the prospect stacks up locally and create urgency by showcasing specific gaps and threats.

  • How does this integrate into my existing sales process?

    You can embed audits into qualification processes, trigger automated follow-ups, combine insights with proposals, and track engagement. Our expert team has a deep understanding of how to implement Insites into sales teams of all shapes and sizes. Check out our integration directory.

  • Can it scale for larger sales teams?

    Yes - Insites is built for teams of 3+. The platform offers batch-auditing, performance reporting, and a scalable process that ensures consistent execution across reps.

  • What does it cover?

    The audit focuses on what matters most for winning new clients - across both marketing performance and technical setup. Key areas include:

    • SEO - Indexability, on-page content, site speed, mobile friendliness, and metadata
    • Google and Facebook Ads - Checks whether ads are running, and flags obvious issues with structure or visibility
    • Local Listings - Presence and accuracy on platforms like Google, Yelp, Facebook, and industry directories
    • Compliance - GDPR, cookie banners, accessibility basics (WCAG), and privacy risks
    • Content & Conversion - Checks for strong CTAs, booking systems, ecommerce setup, contact flows, and mobile UX
    • Technical Profile - Detects CMS (e.g. WordPress, Wix, Shopify), hosting setup, third-party scripts, and identifies potential weaknesses or upsell angles
    • Site Health - Flags broken links, missing metadata, security issues (HTTP vs HTTPS), and other common web hygiene issues

    It’s designed to surface the most useful talking points for sales - not to overwhelm with tech jargon. Everything’s explained clearly so your reps can focus on the pitch, not decoding audit results.

  • What products does it support the sale of?

    The audit is built to tee up high-value conversations across a wide range of digital services. It highlights gaps and opportunities that naturally lead into your pitch - without sounding salesy or scripted.


    It works brilliantly for:

    • Websites & Redesigns - Poor speed, mobile UX, or outdated CMS? Perfect setup for a rebuild.
    • SEO & Local SEO - Unclaimed listings, missing metadata, or weak content? That’s your cue.
    • Google Business Profile Management - Spot incomplete profiles or inconsistent NAP info across the web.
    • Listing Management Tools - Like Yext, Uberall, Moz Local - especially for multi-location businesses.
    • Accessibility Solutions - WCAG issues and missing alt text give a clear opening for compliance tools.
    • Cookie Consent & GDPR Compliance - Easy win for products like cookie banners or policy generators.
    • Google Ads - Reveal missed paid search opportunities or poor visibility in competitive sectors.
    • Social Ads - Show weak organic reach or a lack of retargeting strategy to introduce paid social.
    • Booking Systems & Widgets - Identify friction in the user journey, especially for service-based businesses.
    • Video for Marketing - When a site lacks engaging content or has poor conversion flow, video stands out as a fix.