Sales agents
Lead generation
Sales planning
Website builders
Retention
Resellers
Qualify, demonstrate gaps and close the deal with the white-label SEO audit made for sales
All your sales reps need is a website link, and Insites will do the rest. In 60 seconds, Insites will analyse your prospect's entire online presence before delivering a comprehensive local SEO audit. Traffic light scoring helps them identify problem areas and offer the right solutions - it's so fast, they can do it live on a call.
"We’ve calculated by moving to Insites, our BDR productivity is up by over 50%!"
Bonnie Minor
Executive Director
Wordjack
Most sales reps aren’t SEO pros.
With Insites, they don’t need to be
Insites is purpose-built for sales teams selling digital marketing to SMBs, giving you one audit that uncovers needs, drives conversations, and closes bigger deals.
Comprehensive
Easy to understand
Aligns to your solutions
The all-in-one audit that increases average order value
Most SEO tools stop at rankings. Insites goes further, covering local SEO, Google Ads, and compliance. By uncovering more opportunities, your team can recommend multiple products and increase deal size with every audit.
Trackable, easy-to-understand scores that drive the sale
Cut the jargon. Insites turns complex SEO into simple scores and plain-English recommendations your reps can use to win over any prospect.
Audits tailored to your brand and services
Sell your way. Add your branding, highlight your products, and design audits that naturally lead prospects toward the solutions you provide.
What can Insites SEO audits help me sell?
Insites is the all-in-one audit tool for sales. Stop recommending individual products and start recommending high value solutions that match the customer needs.
Local SEO & listings management
Google Ads & Facebook Ads
SEO & link building
Social media management
Ecommerce websites
New websites & redesigns
Accessibility solutions (ADA, WCAG)
Review management
Data Compliance (GDPR, CCPA)
Online booking solutions
The SEO audit tool designed for sales teams, not just SEOs
Built-in proposals, booking links, and tailored insights turn every audit into a powerful pitch that closes more deals, faster and with a higher deal value.
Book more meetings
Send proposals
Generate leads
Drive prospects to take action
Want to encourage prospects to book a call? Give them both a reason to call with their report and a quick and handy link to your calendar, all within your audit, to turn curiosity into action.
Build proposals with relevant case studies
With the proposal feature, you can send a report, select relevant solutions from your services list, and add in relevant case studies with a couple of clicks. Better yet? You can send it directly from the platform.
Win leads with the lead generation widget
Generate hot leads with a lead generation widget that sits on your website. Your customers get a free audit return for their data. Your prospect gets a free report, and your sales team gets an instant notification of their scores to qualify them in and call.
Beautifully white-labelled to suit your brand
From adding your logo and colour scheme to adding a custom domain name and email address - everything in Insites can be fully white-labelled.
Hola, bonjour, hej?
Wherever you are in the world, we know how important it is to sell digital marketing solutions in a language your customers understand. We support the most common international and European languages, from Duetsch to Dansk, English to Español and beyond.
Find out if your prospects are falling behind with Competitor Analysis
Create urgency with a side-by-side comparison against local rivals.
Demonstrate how your clients rank in the local area with Local Grid
Use Insites Local Grid to demonstrate how your client is ranking in their local area.
See how your clients perform in AI overviews & Chat GPT
Check if your local clients are ready for the AI age with an AI readiness audit.
Want to drive conversions?
Show how local rivals are performing better
From showing competitive threats on their local map to comparing SEO reports like-for-like with competitors, you have everything you need within Insites to drive sales urgency.
“The audits have become a key driver for inbound lead generation, helping potential customers to understand the need to address issues with our help.”
Lars Östman
Senior Marketing Manager at Robin
Scale your sales with Insites
With CRM and API integrations, top-tier support, and guidance from dedicated Customer Success Managers, Insites scales confidently alongside your sales strategy.
Enterprise support
API & webhooks
CRM integrations
Performance reporting
Full support & onboarding from our industry experts
You're not just buying a tool - you're buying a solution. We'll work closely with you and your team to train them how to use our platform and grow your sales. From group training to bespoke integrations options, our Customer Success team are on hand.
API & webhooks
Extend Insites your way. Use our RESTful APIs and webhooks to build custom functionality, power your own audit experience, or feed audit data directly into your tools. Developer-friendly, flexible, and built for scale.
Integrate with your CRM
Put audits where your reps already work. Trigger audits and view results inside your CRM, with findings stored against each prospect for smarter follow-up, segmentation, and sales campaigns.
Team dashboards & exportable reports
Understanding utilisation of any sales tool is key to adoption. Insites includes comprehensive sales team reporting dashboards, so you can see who is effective at using the audit and who needs a helping hand.
Smarter outreach, better qualification, and perfect timing
Introducing Lead Signals by Insites - our brand new tool for qualifying digital marketing prospects at scale.
Explore our other solutions
Pick a use-case to learn how Insites supports sales, marketing delivery across your organisation.
To improve build quality, save time, and increase customer satisfaction
Ready to grow your sales?
Speak to one of our experts
We’ll show you how top agencies use white-label audits to improve close rates, qualify leads, and save hours on reporting — all under their own brand.
Frequently asked questions
How long does it take to run an SEO audit?
Most audits take under a minute. You get a complete, actionable report with scorecards and recommendations instantly - great for qualification calls and demo outreach.
Can I customize what the audit checks for?
Absolutely. With the Audit Designer, you can drag and drop checks, adjust score weightings, and tailor the audit to match the services you pitch.
What formats can I share the audit in?
You can share via:
- Link
- Email from within the platform
- Branded PDF
All fully white-label and customized with your branding
Can I automatically track when a prospect views the audit?
Yes - Insites notifies you instantly when a prospect opens the audit. This lets your sales team follow up at the perfect moment
Does it include competitor benchmarking?
Yes - you can run a quick competitor analysis to highlight how the prospect stacks up locally and create urgency by showcasing specific gaps and threats.
How does this integrate into my existing sales process?
You can embed audits into qualification processes, trigger automated follow-ups, combine insights with proposals, and track engagement. Our expert team has a deep understanding of how to implement Insites into sales teams of all shapes and sizes. Check out our integration directory.
Can it scale for larger sales teams?
Yes - Insites is built for teams of 3+. The platform offers batch-auditing, performance reporting, and a scalable process that ensures consistent execution across reps.
What does it cover?
The audit focuses on what matters most for winning new clients - across both marketing performance and technical setup. Key areas include:
- SEO - Indexability, on-page content, site speed, mobile friendliness, and metadata
- Google and Facebook Ads - Checks whether ads are running, and flags obvious issues with structure or visibility
- Local Listings - Presence and accuracy on platforms like Google, Yelp, Facebook, and industry directories
- Compliance - GDPR, cookie banners, accessibility basics (WCAG), and privacy risks
- Content & Conversion - Checks for strong CTAs, booking systems, ecommerce setup, contact flows, and mobile UX
- Technical Profile - Detects CMS (e.g. WordPress, Wix, Shopify), hosting setup, third-party scripts, and identifies potential weaknesses or upsell angles
- Site Health - Flags broken links, missing metadata, security issues (HTTP vs HTTPS), and other common web hygiene issues
It’s designed to surface the most useful talking points for sales - not to overwhelm with tech jargon. Everything’s explained clearly so your reps can focus on the pitch, not decoding audit results.
What products does it support the sale of?
The audit is built to tee up high-value conversations across a wide range of digital services. It highlights gaps and opportunities that naturally lead into your pitch - without sounding salesy or scripted.
It works brilliantly for:
- Websites & Redesigns - Poor speed, mobile UX, or outdated CMS? Perfect setup for a rebuild.
- SEO & Local SEO - Unclaimed listings, missing metadata, or weak content? That’s your cue.
- Google Business Profile Management - Spot incomplete profiles or inconsistent NAP info across the web.
- Listing Management Tools - Like Yext, Uberall, Moz Local - especially for multi-location businesses.
- Accessibility Solutions - WCAG issues and missing alt text give a clear opening for compliance tools.
- Cookie Consent & GDPR Compliance - Easy win for products like cookie banners or policy generators.
- Google Ads - Reveal missed paid search opportunities or poor visibility in competitive sectors.
- Social Ads - Show weak organic reach or a lack of retargeting strategy to introduce paid social.
- Booking Systems & Widgets - Identify friction in the user journey, especially for service-based businesses.
- Video for Marketing - When a site lacks engaging content or has poor conversion flow, video stands out as a fix.
