SEO & AEO Audit

The SEO and AEO audit tool that shows any prospect where they're falling behind.

Insites turns on-page SEO, local, keywords, backlinks, Core Web Vitals and the AEO factors AI search reads into one clear score and a jargon-free, branded report your sales reps can share directly with prospects.

SEO audit hero

Be prepared for every client call with traffic-light scores and a clear list of what's broken, not a dashboard of confusing data.

Choosing a tool

What a good SEO audit tool actually has to do

Explain itself to the client
A site audit is only worth running if the person paying for it understands the result. If the output needs an SEO to translate it, it cannot go in front of a prospect.
Cover local, not just the website
Most audit software stops at the site. Rankings, listings and reviews decide whether a local business gets found at all, so they belong in the same score.
Check how AI search sees the business
Buyers now ask ChatGPT and Google AI Mode for recommendations. An audit that ignores that is measuring half the picture.
Run on a list, not one site at a time
Prospecting means auditing thousands of businesses and sorting for the ones worth a call. One URL at a time is a research tool, not a sales tool.
Produce something you can send
The audit report is the thing that does the selling. It should leave the tool as a finished, branded document, not a screenshot you rebuild in slides.
Land in the systems you already use
Results that stay inside another dashboard get forgotten. They need to reach the CRM and inbox your team already works in.

See every SEO issue at a glance

Traffic-light scores make it obvious what to fix first, and the finished SEO audit report is ready to send without another tool touching it. You choose which checks to include, from headings and content quality to link text and Google EEAT.

See every SEO issue at a glance

Local SEO built in, not bolted on

Insites searches at a local level so every audit is relevant to the business and its service area: listings, Google Business Profile, local pack rankings, voice search and NAP accuracy, all covered automatically.

Listing consistency

Checks NAP accuracy across 50+ directories and citation sources.

Google Business Profile

Verifies completeness, categories, hours, photos, and review volume.

Local pack rankings

Shows where the business appears in Google map pack results.

Voice search readiness

Tests whether the business is returned in voice search queries.

Review sentiment

Analyses review volume, recency, and overall sentiment score.

Competitor benchmarks

Compares local SEO strength against up to 3 local competitors.
Key Features

Everything your team needs in an SEO audit tool

Batch auditing

Batch auditing scales to up to 10,000 websites in one run (millions more on request), then uses AI filtering to find the prospects that suit your ICP and sales goals.

White label reports

White label reports that reflect your brand’s look and feel, with only the checks that match the services you sell.

Audit Designer

Audit Designer lets you drag and drop checks, adjust weighting, and add custom content blocks to reflect what you sell.

Turn curious prospects into warm leads

Embed a lead generation widget on your website or use it in campaigns to offer prospects a free audit of their current performance. They get an instant report, white-labelled under your brand, and you get a pipeline of qualified leads who already know they need help.

Embed on your website

Add the widget to any landing page. Visitors enter a URL and get a free SEO audit covering on-page, local, and technical signals instantly.

Use in ad campaigns

Link directly to a hosted audit page from Google Ads, social ads, or paid placements to capture SEO leads at scale.

Include in email campaigns

Drop a free SEO audit CTA into nurture sequences or cold outreach. Give prospects a reason to engage with real data about their site.

Capture every lead

Every audit generates a lead with the prospect's URL, SEO score, and issue breakdown, ready for your sales team to follow up.
Integrations

Fits into your existing marketing tools

PROVEN RESULTS

Real outcomes from digital marketing providers using Insites

Insites

Verified impact

Over 10 million audits run by 200+ agencies and media companies in more than 40 countries. Here's what that looks like in practice.

Insites SEO report
10M+

Audits run across SEO, AI visibility, accessibility, performance, and more. Each audit covers 200+ data points and delivers a client-ready report in under 60 seconds, replacing hours of manual research with one click.

Insites vs a typical SEO audit tool

Typical SEO audit tools
What gets checked
On-page, technical and Core Web Vitals
Local rankings, listings and reviews in the same audit
AI visibility across seven AI platforms
What you can do with it
One score a non-technical client understands
Audit thousands of sites in a single run
Branded report ready to send, no rebuilding
Results pushed into your CRM

Based on the features commonly offered by website audit software aimed at in-house SEO teams. Individual tools vary.

Testimonials

Trusted by agencies selling SEO services worldwide

HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
HEROLD logo

“Our new AI-Check quickly proved its value. We've rolled it out as a core lead engine and saw measurable results within three weeks - generating qualified leads at up to 30% lower cost per lead.”

Christian Wawer
Christian Wawer
Head of Marketing, HEROLD
ZIP.ch logo

“We manage a large portfolio of clients across web development, SEO and advertising, and Insites has become essential to our daily workflow. The automated audits give us a clear overview of each client - work that used to take hours to compile by hand.”

Sandro Pantarotto
Sandro Pantarotto
Digital Operations Manager, ZIP.ch
ConsumrBuzz logo

“The combination of Insites' technical SEO tools and AI Visibility scan has been a game changer for our agency - helping us uncover opportunities and build smarter client strategies in the growing AI space.”

Olivia from ConsumrBuzz
Olivia F.
ConsumrBuzz
Cogent Analytics logo

“I introduced Insites to my team and everyone saw how valuable it is - not just for selling, but for streamlining our QA. We've even implemented it as a lead-gen tool on our own website.”

Crystal Rucker
Crystal Rucker
Marketing Account Manager, Cogent Analytics
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant
Gargle logo

“We've literally doubled the size of our business in the last couple of years since using Insites.”

Jake Goates
Jake Goates
CMO & Board Member, Gargle
Overt Digital Media logo

“Insites has become one of the most effective sales tools in our arsenal - helping us not just find leads, but close them. We show prospects real issues they didn't even know existed, which builds trust fast.”

Jon R.
Jon R.
Overt Digital Media
Townsquare Interactive logo

“My favourite is the ChatGPT scan that shows a small business's AI optimisation status. It takes a 10–20 minute research phase and distils it into a single robust report - making our sales reps appear as experts faster.”

Brett B.
Brett B.
Townsquare
AdCellerant logo

“Almost-instantaneous audits without our team preparing them by hand - and the Salesforce integration lets our sales reps run reports on demand, without waiting on anyone else.”

Lee-ann D.
Lee-ann D.
AdCellerant

SEO audit
FAQ

What does the SEO audit cover?

Five groups, scored together into one result. On-page: page titles, meta descriptions, heading structure, content quality and alt text. Technical: sitemap, SSL, structured data, internal linking and mobile usability. Performance: Core Web Vitals, page speed and layout stability. Off-site: backlinks, Google rankings and organic referrals. Local: listings accuracy, Google Business Profile, map pack position and reviews. Every check rolls up into a single traffic-light score, so the business owner sees where they stand before anyone explains it.

What should an SEO audit tool check?

At minimum: the on-page and technical health of the website, how fast it loads on a phone, and where it ranks. For a local business that is not enough on its own, because most of what decides whether they get found sits off the website, in listings accuracy, Google Business Profile and reviews. Since buyers now ask AI assistants for recommendations, a current audit should also check whether the business appears in those answers. The practical test of any audit tool is whether the result can be handed to the business owner without needing an SEO to translate it.

What's in the SEO audit report?

An overall score, a section for each area checked, and a prioritised list of what to fix first with the reason it matters written in plain English. Your team decides which sections appear and in what order using Audit Designer, and the whole report goes out under your brand. It is built to be sent as it is, so nobody has to rebuild it in slides before a pitch.

What does the AEO audit check?

The AEO checks cover the controllable, on-page readiness factors AI search reads. They're the fixer side of AEO: simple, clearly explained issues your team can package up, charge for, and put right quickly. To measure how the business actually shows up in AI answers, pair it with AI visibility monitoring.

Which AI platforms does Insites cover?

The Local AI visibility audit covers seven platforms: ChatGPT, Gemini, Microsoft Copilot, Google AI Mode, Google AI Overviews, Grok, and Perplexity. This audit handles the on-page AEO fixes; the visibility side scores how the business shows up on each platform, using queries auto-suggested for the business that you can edit at any time.

Do my sales reps need technical SEO knowledge?

No. Insites reports are designed to be clear, visual, and jargon-free. Traffic-light scores and plain-language explanations mean any rep can walk a prospect through the findings without needing SEO expertise.

How long does an audit take?

A full audit takes around 60 seconds. Enter any URL and Insites returns a comprehensive report covering SEO, local SEO, accessibility, performance, and more.

Does the audit cover local SEO?

Yes. The audit includes listing consistency across 50+ directories, Google Business Profile completeness, Google local pack rankings, voice search readiness, NAP accuracy, and review sentiment analysis. Insites searches at a local level so results are always relevant to the business and its service area.

Can I white-label the reports?

Yes. Insites supports full white-labelling: your logo, your colours, your email templates, and your widget interface. You can also use the Audit Designer to choose exactly which checks appear in the report and add custom content blocks to match the services you sell. Branding has its own page with the full detail. See our white-label SEO audit tool.

What integrations are available?

Insites integrates with Salesforce, HubSpot, and Zoho out of the box, plus webhooks and Zapier for connecting to any CRM or workflow tool. Results can be exported directly to your pipeline so reps never leave their existing tools.

Start auditing websites