How Edelweiss Digital closed deals faster with Insites website audits
Edelweiss Digital
offer a comprehensive range of digital marketing services. But their problem was that in the competitive market, generating high-quality SME leads was challenging, especially where many customers were already tied to incumbent yellow pages providers. Edelweiss Digital knew they needed visual website audits to differentiate themselves and build trust.
The challenge
The team at Edelweiss Digital identified that identifying sales opportunities required juggling multiple tools to create a complete digital footprint for prospects. In a market dominated by established yellow pages providers, standing out and building credibility as a company founded just five years ago was no easy task.
This is where Insites came in; with comprehensive website audits, produced in a language their SMB clients can understand, they were able to "prepare for client meetings more effectively and discuss specific product areas with confidence."
The website audits subsequently became "exactly the tool some team members needed to close deals, helping them perform better and close more quickly."
The integration with Uberall was particularly critical, making Insites a natural fit for their tech stack.
As Edelweiss Digital operates in the German-speaking world with a direct field sales team of 10 employees, Insites' "intuitive interface and ability to translate key sections into German" allowed Edelweiss Digital and Insites' partnership to launch seamlessly.
"For our sales team, Insites is something we use every day. The audits and reports make conversations with clients easier and more confident."
The solution
Implementing Insites into Edelweiss Digital's processes was straightforward:
"Integration was smooth, as our small team is quite flexible, and some adjustments were made, like translating key sections into German and recognising our own designed websites."
Edelweiss Digital's team use Insites website audits primarily for preparing client meetings and managing ongoing SEO clients, allowing them to structure our sales approach and discuss specific product areas with clients more effectively.
The team adapted very quickly, and after just a two-hour training session, they began using it immediately thanks to its intuitive interface.
Outcomes for Edelweiss Digital after using Insites website audits
Edelweiss Digital's partnership with Insites helped them improve their sales performance and close deals more efficiently. They are now performing better and are able to close deals more quickly.
Daily usage - The sales team uses Insites every day, making their daily work lighter and conversations with clients easier.
Customer acquisition and upsell - Edelweiss Digital has won new customers and successfully upsold existing ones using Insites.
Faster deal closure - Team members are now able to close deals more quickly with the help of Insites audits.
Enhanced client conversations - The audits and reports make conversations with clients easier and more confident.
About Edelweiss Digital
Edelweiss Digital is a full-service online marketing agency for SMEs in Austria, founded in 2019. They offer a comprehensive range of services, including web design, search engine optimisation (SEO), citation building (Local SEO), search engine advertising (SEA), branding, logo design, video production, and the design of print and promotional articles.
They provide text ads on various Google platforms, Google remarketing services, recruitment support, and a full range of social media services. With a direct field sales team of 10 employees, they serve as a one-stop solution for companies in the German-speaking world looking to leverage digital marketing to improve visibility, reach, and engagement.
Explore Insites for your business
Book in a call with one of our team to see how Insites can help you scale your sales team and processes.
