AI-powered competitor intelligence that lets you show SMB prospects where they're falling behind
Close deals faster by showing prospects exactly why their competitors are winning and where they're missing out. Then position your solutions as the obvious choice for levelling the playing field.
Close SMB deals faster with Insites competitor audit
By revealing competitive gaps, your sales team can pitch services with confidence, turning a basic sale conversion into one with
personalisation and urgency.
Upsell keyword and SEO solutions
When prospects see competitors outranking them, sales can create urgency and upsell keyword strategy, content and SEO fixes.
Send competitor insights via AI-powered emails
Share the competitor analysis with an AI-generated email that highlights pain points. One click to send, and you'll be notified the moment they open it.
Generate proposals from audit data
Turn your competitor audit findings into a professional, branded proposal that maps each gap to specific services you offer. Ready to send in seconds.
How does Insites Competitor Audit work?
Add up to 3 local competitors to any audit and
instantly reveal where your prospect is falling behind
and how your services can help them catch up.
Competitor discovery
Gap analysis
Share results
Automatically discover local competitors
Automatically identify local rivals to benchmark against. Or, manually add based on the SMB's preferences or your knowledge of the area.
Visualise gaps in their online presence instantly
The colour-coded gap analysis shows your prospect exactly where their competitors are pulling ahead, e.g., Google Maps presence, SEO, AI Readiness & more.
Share competitor insights that close deals
AI-generate a compelling email in seconds and instantly share with your prospect. This helps you reach out faster and increases your chances of getting a response.
Track progress
and outperform competitors over time
Once your sales team has closed the deal, keep re-running competitor audits to prove the impact of your work. Show clients how they've closed the gap or identify new threats before they become a problem.
Competitor audit
works seamlessly with the rest of Insites
Here are just a few of the other tools available in the Insites platform that help you sell, retain and grow.
White-label audits fit your brand
Add your logo, colour scheme, company domain name and email address to personalise Insites for your brand.
Build your own audit with Insites Audit Designer
Drag and drop the checks you need to build a personalised audit that matches the services you sell.
How are your prospects ranking in Google Maps?
Share a visual map showing how they rank across their service area and identify who's taking their customers.
Explore Insites for your business
Book in a call with one of our team to see how Insites can help you scale your sales team and processes.
Frequently asked questions
What types of audits can Insites generate?
Insites can perform a wide range of audits - SEO, Local SEO, Performance, Accessibility, GDPR compliance, Ads, Social Media, Content & UX, Rank Tracking, Site Build Checks, and more. You can also mix and match this using our Audit Designer.
How long does it take to produce an audit?
Most audits are ready in ~60 seconds, giving your sales team fast insights without delay.
Can I white‑label reports with my own branding?
Absolutely. Insites offers fully white‑labeled audits - just click and send under your agency’s brand.
Is there an AI component, and how does it help?
Yes - our AI engine powers automated recommendations and can even generate outreach emails based on audit results, saving your team time and boosting conversion.
We also have AIO audits that help you understand how an SMB is visible in AI agents today, and helps you pitch your solutions to them.
Which integrations are available?
Insites integrates seamlessly with CRMs like Salesforce and Hubspot, plus offers API and webhooks for custom workflows and embedding audits into your tools.
Do you offer a free trial or demo?
Yes, but we need to know a bit about you first to make sure we can give you the best experience during the trial. You can request a free strategy call. If you would like to trial Insites in your organisation, we are happy to talk you through options during the demo call.
