How Gargle doubled the size of their dental marketing agency with SEO audits
USA digital marketing agency, Gargle, transformed their business operations and doubled their revenue in just two years by streamlining their website audit process. What once took days of manual website audits now happens at the click of a button, allowing them to serve more clients faster and more effectively.
The challenge Gargle faced
Despite having a consistent flow of clients and 12 years of experience in dental marketing, Gargle hit a significant roadblock when they pivoted to become a digital agency in 2018. Their growing pains centred around one critical bottleneck: website audits.
"We found that a lot of our people didn't know what to look for when scrubbing a website and searching online," explained Jake Goates, CMO and board member of Gargle. The agency's administrative team lacked the technical expertise to conduct thorough website analyses, yet clients consistently requested regular audits of their online presence.
The manual audit process was not only time-consuming but also inconsistent. Using multiple tools and manually reviewing websites was taking "a ton of time" and preventing the team from scaling their operations effectively.
"It went from a couple of days to do an assessment for somebody fitting it in between the cracks of all of our other assignments to the click of a button, exporting it while editing an email, and then sending it to the prospect in preparation for reviewing it on our call.
We've literally doubled the size of our business in the last couple of years since using Insites.
Jake Goates, CMO & Board Member, Gargle
The solution
Gargle incorporated Insites into their tech stack as their comprehensive website audit solution. This tool addressed their core challenges by:
- Automating the website audit process - eliminating days of manual work
- Providing consistent, detailed SEO reports that any team member could understand and present
- Creating digestible insights that both clients and internal teams could easily interpret
- Enabling real-time website auditing during client calls and prospect meetings
The outcome
The transformation enabled Gargle to not only improve their close rates but also enhance client retention and referral generation. The success has been so significant that Jake Goates became a stakeholder in Gargle and launched a new consultancy, GOAT Dental Marketing Consultants, using Insites for both lead generation and qualification across both businesses.
Business growth - Doubled the size of their business in two years since implementing Insites for website and SEO auditing
Operational efficiency - Reduced SEO audit time from "a couple of days" to instant generation and export
Improved client service - Enhanced client communications with 90-day progress tracking and on-demand audit capabilities during calls
About Gargle
Gargle is a USA-based Dental Marketing Agency that partners with dental practices to deliver integrated, cost-effective marketing solutions. With over 12 years of experience in the dental space, they pivoted to become a full digital agency in 2018. Gargle's services now include website & SEO, PPC, social media content, branding and review management. Known for their high client retention rates and growing referral network, Gargle continues to expand their services while maintaining their niche expertise in dentistry marketing.
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