Automatically match every prospect to the right package using Insites MCP server
All the power of Insites platform, now in your favourite AI agent. Our MCP gives your AI agent full access to everything inside Insites. Run audits, summarise results and send tailored proposals in seconds.
MCP Server
An
MCP server gives your AI superpowers. Instead of you logging into Insites to run an audit, your AI can do it for you. If your CRM and other tools have MCP servers too, your AI can coordinate tasks across all of them.
MCP Client
An MCP client is the agentic AI that will make use of the tools and data offered by the MCP server. Typically, this will be your chat client - like Claude - or an agentic AI automation tool like N8N.
Agentic AI
Agentic AI is AI that doesn’t just answer questions - it takes actions. It can look at your CRM to find leads, run an SEO audit on each one for you, draft outreach emails and a whole lot more!
WHAT IS MCP?
With Insites MCP sales teams can prospect at scale and find the best opportunities in seconds
MCP (Model Context Protocol) is a technology that allows AI agents (like Claude or ChatGPT) to securely connect to external tools and data sources. With MCP, your sales team can run audits, analyse results, match opportunities to your services, build proposals, and draft outreach at scale and in a fraction of the time. But MCP doesn’t just accelerate your workflow; it makes every step of your sales process more data-driven and intelligent.
1
Use AI for bulk prospecting
Use your AI to request audits across dozens of businesses in a single prompt. For example: "Audit 20 dentists in London and find the best opportunities".
2
Match results to your solutions
AI instantly suggests the right service packages based on audit findings, helping reps close deals faster while cross-selling and upselling opportunities.
3
Automatically links to Insites
Once AI has matched the prospect with your best-suited package, it appears in your Proposal tab in Insites automatically — just review and send.
4
Share & send at scale
Ask AI to generate share links for the full audit and draft personalised emails that speak to each prospect's specific pain points.
Quick and easy prospecting
Find businesses and run multiple audits at once using a simple prompt. Then ask follow-up questions or generate a competitor analysis to identify the businesses best suited to your sales goals.
Instant summaries that turn reps into trusted advisors
Find businesses and run multiple audits at once using a simple prompt. Then ask follow-up questions like "What are the top issues for this business and how does it impact their bottom line?" to receive quick, conversational answers that help guide the sales conversation.te a competitor analysis to identify the businesses best suited to your sales goals.
Use Insites to build agentic workflows and connect with your existing tech stack
Insites MCP works great for one-to-one conversations. But Insites also powers intelligent automation by providing rich business data and seamless interactions - helping your organisation build agentic workflows.
Enrich your CRM or data lake with API
Build custom audits, enrich your CRM, or feed data into AI models. The Insites API gives you everything you need to build your own audit-based workflows and for profiling, outreach and more.
200+ verified data points
Even the most advanced AI can’t deliver results if it’s working with incomplete or inaccurate data. Insites provides 200+ verified data points per business, feeding your AI agents with the quality data.
Insites works with the tools you already use
Already using a CRM, automation platform, or sales tools? Use our pre-built integrations, connect via Zapier, or set up webhooks to keep your data flowing and your workflows running smoothly.
Pitch PPC products confidently with a Google Ads audit
Find out if your prospects and their competitors are running Google Ads with an ads audit to build urgency.
Find out how your clients rank in LLMs with an Insites AIO audit
Check if your local clients are ready for the AI age with an AI readiness or ChatGPT audit.
Check for compliance issues with an Insites GDPR audit
Discover compliance issues in a snap with Insites GDPR & CCPA data privacy auditing.
Get digital marketing audits for selling, delivering and managing your SMB clients
Here are just a few of the other audits available in the Insites platform. Run a 360-degree audit on any business in under 90 seconds, covering website performance, Google Ads, SEO and more.
Frequently asked questions
What is MCP?
MCP stands for Model Context Protocol. It’s a standard that lets AI agents securely connect to external tools and data sources — in this case, Insites.
Which AI tools can I use with this?
Today, Insites works with LLMs like Claude, ChatGPT and no-code automation platforms like n8n, Make and Zapier.
What’s the difference between an MCP server and client?
The MCP server (Insites) makes audits and data available.
The MCP client (like Claude or ChatGPT) connects to the server. Together, they let the AI actually do things with live Insites data.
Do I need to be technical to use it?
No. Once it’s set up, your team can just “ask” the AI — the MCP connection handles everything in the background.
Is it difficult to set up?
No - our MCP server is hosted by us. Connection is like any other oauth flow. Just connect to Insites, give your AI agent permission to talk to the server and you're done.
What can an AI agent actually do with Insites MCP?
• Find and run audits for any business
• Search for and pull SEO audit data
• Summerise results
• Benchmark against competitors
• Generate emails and sales proposals
• Explain audit results in plain English
How much does it cost?
You’ll need to cover your own subscription for the MCP client (Claude, ChatGPT, Zapier, etc.). Each audit will cost the same as it does on the Insites platform—typically around $1 per audit, depending on your plan.
Is the data secure?
Yes. MCP is designed for secure, controlled access. AI agents can only see and use the data you allow.
