The 8 best AI visibility and GEO auditing tools for digital marketing agencies

Why might you look for AI visibility and GEO auditing tools?

AI search engines like ChatGPT, Google's AI Overviews, Perplexity, and Gemini are changing how people find local businesses. Instead of scrolling through a list of blue links, users are asking AI assistants to recommend plumbers, restaurants, accountants and expecting instant, conversational answers.

The problem? Most traditional SEO auditing tools weren't built for this. They'll tell you how you rank on Google's page one, but they can't tell you whether ChatGPT even knows your client's business exists.

That's where AI visibility and GEO (Generative Engine Optimisation) tools come in. But not all AI visibility tools are the same. Some are built for enterprise marketing teams who want to track brand mentions across every AI platform with detailed analytics dashboards. Others are designed to help sales teams quickly show local businesses where they're invisible in AI search and close deals faster.

We've spent time testing, trialling, and examining what each of the 8 best AI visibility and GEO auditing tools offer, to provide you with a no-nonsense breakdown. We'll tell you what they do well, where they fall short, and which one is right for your agency.

So grab a coffee and let's cut through the noise.

The two types of AI visibility tools and why it matters

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TL;DR? Here's a breakdown to save you time:

The full breakdown of each AI visibility tool

1. Insites

Best for: Growing agencies and enterprise digital marketing providers with sales teams that sell AI visibility solutions to local SMBs.

Insites audits any local business's AI visibility in 60 seconds and generates a clear, easy-to-understand report that sales reps can confidently present to prospects. Unlike enterprise tools that produce complex dashboards, Insites delivers simple, colour-coded scores and recommendations that anyone can understand.

Key features:

• ChatGPT, Perplexity, and Gemini visibility audits with accuracy assessment, sentiment analysis, and recommendation tracking
• Citation source tracking showing exactly which directories and websites each AI platform references
• AI-readiness checks for FAQ schema, llms.txt files, and crawler blocking
• White-label capabilities and lead generation widget for seamless client delivery

Pricing: Enterprise and growth plans start from $299/£249 per month. Free trials available after a demo call.

Pros: Purpose-built for sales conversations, multi-platform AI coverage, shows citation sources, 1:1 CSM support, and integrates with broader website auditing.

Cons: Not designed for historical trend analysis, fewer competitive benchmarking metrics than enterprise tools, and focused on local SMBs rather than global brands.

2. Conductor

Best for: Enterprise marketing teams needing an end-to-end AEO/SEO platform with content creation, AI visibility tracking, and technical monitoring in one place.

Conductor combines Answer Engine Optimisation, traditional SEO, content creation, and website monitoring into one unified solution. It connects AI visibility tracking directly to content execution and includes MCP server integration for real-time ChatGPT insights.

Key features: AI Search Performance tracking across ChatGPT, Perplexity, Google AI Overviews, and Claude; Writing Assistant for on-brand content; real-time website monitoring; competitive benchmarking.

Pricing: Custom enterprise pricing. Free trial available.

Pros: Most comprehensive end-to-end platform, 10+ years of unified website data, enterprise security with unlimited users.



Cons: Custom pricing with no public transparency, significant learning curve, overkill for local SMB sales.

3. Semrush One

Best for: Mid-market teams already using Semrush who want to add basic AI visibility tracking without switching platforms.

Semrush is primarily a traditional SEO platform that has added AI Overviews, tracking and share of voice metrics (Semrush One). If you're already invested in the Semrush ecosystem, the AI features offer convenient expansion alongside your existing SEO data.

Key features: AI Overviews tracking, share of voice analysis, question reports, and traffic analytics for LLM referrals.

Pricing: Plans start at $165.17/month. Custom enterprise pricing available.



Pros: Adds AI visibility to an established SEO platform, extensive educational resources, and a familiar interface for existing users.

Cons: AI features feel bolted-on rather than purpose-built, fragmented reports, and per-user licensing increases costs.

4. Profound

Best for: Enterprise teams needing deep AI citation tracking and competitive benchmarking across multiple AI platforms.

Profound specialises in tracking brand citations across answer engines with detailed competitor benchmarking. It reveals why specific content gets referenced over competitors and which user questions drive brand mentions.

Key features: Multi-platform tracking (ChatGPT, Perplexity, Google AI Overviews, Claude), citation pattern analysis, competitor visibility benchmarking, query-level insights.

Pricing: Custom enterprise pricing. Starts around $499/month.

Pros: Comprehensive multi-platform tracking, deep citation analysis, trusted by enterprise players like MongoDB and Indeed.



Cons: No integrated content creation, premium pricing, not designed for sales conversations or local businesses.

5. Otterly.AI

Best for: Agencies and brands with a global or local focus needing detailed GEO audits and location-specific AI visibility tracking.

Otterly.AI evaluates websites across 25+ AI-visibility factors and provides prioritised fix lists. It simulates AI queries from different geographic locations, making it useful for both local and global brands.

Key features: Domain and URL audits across 25+ factors, location-based tracking, Brand Visibility Index, six-platform coverage including ChatGPT, Google AI Overviews, Perplexity, Copilot, and Gemini.

Pricing: Various tiers available. Free account option for basic audits.

Pros: Comprehensive GEO audits, location-specific tracking, free tier available, used by 15,000+ marketing professionals.

Cons: More focused on auditing than ongoing monitoring, the interface can be complex, and there are limited white-label capabilities.

6. Writesonic

Best for: Content teams that want AI visibility tracking combined with AI content generation and optimisation tools.

Writesonic combines AI-powered content generation with visibility tracking. It helps teams see where they appear across AI platforms and gives them tools to create optimised content in one place.

Key features: Cross-engine visibility tracking (ChatGPT, Perplexity, Google AI Overviews, Grok), AI content generation with AEO optimisation, geographic intelligence, AI Traffic Analytics.

Pricing: Plans start at $12/month. Enterprise pricing available.

Pros: Combines content creation with visibility tracking, affordable entry-level pricing, CMS integrations.

Cons: AI-generated content requires significant editing, basic tracking compared to dedicated platforms, no white-label capabilities.

7. Peec AI

Best for: Marketing teams wanting guidance on improving AI visibility alongside tracking capabilities.

Peec AI bridges the gap between tracking and action by providing specific recommendations for improving AI visibility. It shows how LLMs are framing your brand, not just mentioning it.

Key features: Brand mention tracking, sentiment analysis, citation recommendations, competitor benchmarking with share of voice metrics.

Pricing: Contact for pricing.

Pros: Actionable recommendations rather than just data, sentiment analysis for brand perception, and a user-friendly dashboard.

Cons: Recommendations require manual implementation, smaller platform coverage, not designed for sales teams or local businesses.

8. Ahrefs (Brand Radar)

Best for: SEO professionals who need traditional SEO tools with emerging AI visibility features.

Ahrefs is a comprehensive SEO platform known for backlink analysis and keyword research. Their recent product, Brand Radar, has added entity tracking and featured snippet prediction, adding relevance for AI search.

Key features: Industry-leading backlink database, entity tracking for semantic search, snippet monitoring for AI Overviews, and comprehensive site audits.

Pricing: Plans start at $99/month. Enterprise pricing available.

Pros: Unmatched backlink database, excellent for traditional SEO alongside AI visibility, trusted by professional SEOs globally.

Cons: AI visibility features are secondary rather than purpose-built, expensive for basic AI visibility needs, and not designed for sales conversations.

Where do you go from here?

That depends on what you're trying to achieve.

If you're a digital marketing agency selling to local SMBs and need to show prospects if their content is structured and optimised for LLMs, tools like Insites are built specifically for that conversation. Simple scores, clear recommendations, and white-label capabilities mean your sales team can use them without becoming AI experts.

If you're an enterprise marketing team managing brand visibility across multiple AI platforms and need detailed analytics and content workflows, platforms like Conductor or Profound offer the depth you need.

If your marketing team are already invested in traditional SEO tools and want to add AI visibility without switching platforms, Semrush or Ahrefs can extend your existing workflow.

If you need to both track and create AI-optimised content, Writesonic combines both in one platform.

The key is matching the tool to your actual workflow. Enterprise analytics platforms are powerful, but they're overkill if you're trying to close deals with local plumbers and restaurants. Sales-focused tools are efficient for prospect conversations, but they won't give you the historical trend data a VP of Marketing needs for quarterly reports.

Ready to show local business clients exactly where they're losing customers in AI search? If you're a digital marketing agency with a sales team looking to close more deals by demonstrating AI visibility gaps, Insites might be your answer. Our AIO/GEO audit turns complex AI visibility into simple, actionable conversations that prospects understand. Book a free demo to see how it works.

Happy auditing! 👋

The information in this comparison is correct as far as we can ascertain from public marketing materials as of February 2026. To notify us of a correction, please email support@insites.com