Google's June 2025 Core Update: What your SMB clients need to know and how you can help

Immediate actions

Audit their current online presence

Before panicking them or making instant changes, run a comprehensive audit and look for performance signals like:

Organic traffic patterns
Keyword ranking changes
Google Search Console impressions and click-through rates
Conversion rate fluctuations

Local SEO emergency check

For local businesses, verify their Google Business Profile immediately:

All fields completed and accurate
Primary category matches core service
Recent posts and photos uploaded
Customer reviews being actively managed

Strategic improvements

Content quality assessment Review your clients' content through Google's lens:

Does it answer user questions completely?
Is it written for humans, not search engines?
Does it provide unique value compared to competitors?
Are there clear calls-to-action that serve users?

Technical foundation strengthening Focus on the fundamentals that support good rankings:

Core Web Vitals optimisation
Mobile-first design improvements
Site architecture that makes sense to users
Schema markup for better search understanding

Businesses that got hit hard are actively looking for solutions right now.

Let's be real – for most SMBs they know they need to take Google ranking seriously, but finding the time and lacking expertise makes it almost impossible, or a waste of time when they try.

Rather than hitting them with the generic "SEO is important because…" emails, take inspiration from this blog to highlight that Google's recent updates are making it an all-or-nothing situation. And the ones who pick all (aka you) are the ones who will be on page 1.

Email campaign example:

"Hi [Name], I noticed [Company] may have been impacted by Google's recent algorithm update. We're seeing a pattern with local businesses in [industry] – would you be interested in a quick audit to see how your site was affected?"

You can then use auditing tools like Insites to provide them with a free, tangible audit that highlights their areas of weakness.

The June 2025 Core Update isn't just another algorithm change – it's a clear signal that Google is raising the bar for what counts as helpful content. Your SMB clients need expert guidance to meet these new standards now more than ever.

The solution providers that treat this as an opportunity to demonstrate value and expand services will come out ahead.

But manually running audits for every prospect and client takes time you probably don't have. That's where having the right tools makes all the difference. Insites can help you quickly audit prospects, demonstrate clear value, and close more deals with comprehensive SEO audits that take minutes, not hours.

Book a demo and discover how top agencies are using automated auditing to scale their prospecting and win more clients in the post-update landscape.

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For telecommunications companies, the journey doesn't have to end when you've successfully connected a customer with broadband or leased line services. In fact, that's where the real opportunity begins. While your core connectivity services keep businesses running, your local business customers are often struggling with a critical gap: their digital presence. Large telcos are uniquely positioned to bridge this gap by expanding into digital marketing solutions, particularly website development and search optimisation services. If you've been exploring this territory over the past few years but finding it challenging to scale or your sales team needs a quicker way to identify the opportunities, we’ve got the answer to your problems.