Sell more SMB ad services with Google’s latest generative AI update

Imagine your sales rep wants to sell ads to a local restaurant owner. The owner argues: "We can't afford professional photos of people enjoying our food." Your rep smiles, opens their laptop, types a few words... Seconds later, they're showing the restaurant owner stunning images of diverse customers enjoying meals at tables just like theirs. Problem solved! This isn't fantasy - it's what Google's latest ad update makes possible. And for agencies with large sales teams trying to sell digital solutions to SMBs, it might be your best tool for selling ads of 2025. 

Say goodbye to stock photos and hello to AI-generated people

Google is using their Imagen 3 model to let advertisers generate images of actual people. This isn't a basic stock photo generator, business can now use realistic lifestyle imagery created through simple text prompts.

What do you need to know?

• Available across Performance Max, Demand Gen, Display and Apps campaigns
• Supports six languages
• Includes adult faces and people (no children or celebrities)
• All images tagged with SynthID for transparency

Your sales team no longer needs to explain to SMBs why they need expensive photoshoots or stock subscriptions. So when your clients in the restaurant industry need images of "people enjoying dinner" or a fitness studio wants a "diverse group taking yoga class"? Done.

Why this solves your biggest sales challenges

If your agency struggles with these common issues, pay attention:

1. Sales pros who freeze when asked about design

Your reps don't need to understand colour theory, composition, or creative best practices. The AI handles the creative heavy lifting, letting your team focus on strategy and results.

In a sales call a rep can now say: "Let me show you how we can create custom imagery for your business in real-time" - and actually deliver on that promise.

2. Struggling to train new sales agents

New hires can now deliver professional-looking ad creative from day one. Instead of months learning creative processes, your new reps can focus on understanding client needs and letting Google's AI translate those needs into compelling visuals.

The secret weapon

This might be the most underrated part of the update. Google now shows you which themes and elements resonate with specific audiences.

For example, a travel site might discover that images containing "Nature," "Sun," and "Ocean" perform best with their target demographics. Your sales team can use this data to:

1. Show prospects exactly what their customers respond to
2. Create targeted campaigns for different audience segments
3. Back up creative recommendations with actual data

No more guessing what works - Google tells you exactly what imagery connects with each audience.

How to sell this to your SMB clients

Here's your sales playbook for leveraging these updates:

1. Run an Insites audit to assess their current digital advertising readiness
2. Demonstrate the time/cost savings compared to traditional creative production
3. Create sample images on the spot during your sales presentation
4. Show the asset-audience recommendations to prove you understand their customers

Then hit them with the urgency factor: "As content creation becomes easier for everyone, standing out requires expertise in knowing which images work for which audiences. That's where we come in."

Easier selling, better results

These updates fundamentally change how digital marketing solution providers can sell and deliver advertising services to small-medium businesses.

The competition for SMB is ramping up as content creation becomes cheaper and faster. Providers that embrace these AI tools will close more deals and deliver better results - while those clinging to old processes will be left explaining why their services take longer and cost more.

Want to equip your sales team with the tools they need to sell more digital advertising services? Book a demo today to see how Insites can help identify the perfect upselling opportunities for your clients.