Healthcare professionals are going all-in on AI – here's how marketing providers can help them

Healthcare organisations are rapidly embracing AI, and it's transforming how they operate. According to insights from the recent HIMSS 2025 conference, healthcare is no longer lagging in tech adoption – they're leading with generative AI implementations that are making real differences in patient care.

For digital marketing providers serving healthcare clients, this shift creates a perfect opportunity to help medical professionals showcase their innovation while attracting new patients who are increasingly researching healthcare options online.

What's happening in healthcare AI right now?

While other industries have been talking about AI for years, healthcare an industry that is actually implementing it in ways that matter:

• AI agents are helping medical assistants prepare patient charts and identify care gaps
• Advanced search tools help clinicians quickly find relevant information in massive medical records
• Companies like Freenome are using AI to improve early cancer detection rates

And this isn't just experimental tech – these are real implementations happening right now across the healthcare industry, with adoption accelerating rapidly as organisations see the benefits.

Why healthcare clients need your digital expertise now more than ever

Here's the challenge: while healthcare organisations are revolutionising their internal operations with AI, many still have digital marketing strategies stuck in the past century. That's where your agency expertise comes in.

Their biggest pain points:

• Too busy implementing clinical tech to update their online presence
• Websites don't effectively communicate their innovative approaches
• Struggle to differentiate from competitors in increasingly crowded markets
• Missing opportunities to attract tech-savvy patients looking for forward-thinking providers
  
  

Your healthcare clients need more than just a nice website – they need digital strategies that match their clinical innovation. Insites provides the tools you need to deliver exactly that.

Sales teams are securing deals with local healthcare providers by running quick audits that identify the most critical issues affecting their online presence. Examples include:

• Local search visibility: This should be a top priority especially as 76% of patients search for healthcare providers on mobile devices
• Website accessibility: Critical for healthcare compliance and reaching all patients
• Content quality: Ensuring medical information is authoritative and clear will establish their reputation and provide better ranking opportunities
• Social presence: Has become increasingly important as younger patients research providers on social platforms like Instagram and TikTok
  

Understanding the competition

Help your clients understand how they stack up against other local providers with clear, actionable insights:

• Visual Local Grid comparison: Show healthcare clients exactly where they rank in local search results compared to competitors for key healthcare terms like "dentist near me" or "family doctor".

• Intuitive traffic light scoring: Break down complex digital metrics into easy-to-understand red, amber, and green indicators that immediately highlight critical issues versus strengths
• Comprehensive competitive gap analysis: Identify which digital marketing elements competitors are executing well (and where your healthcare clients can gain an advantage)
• Geographic performance insights: Pinpoint areas where your healthcare clients could improve their visibility in specific neighbourhoods or communities they serve
• Prioritised opportunity roadmap: Create data-backed recommendations that help healthcare clients understand which improvements will deliver the fastest results
  
  

The combination of Insites Local Grid visualisation and traffic light scoring creates an immediately compelling visual story that healthcare decision-makers can understand at a glance – no technical expertise is required. This way, sales reps can focus on demonstrating how data indicators translate into measurable business outcomes like increased bookings.

How to talk about healthcare tech innovation effectively

When marketing healthcare innovation, remember these key principles:

1.  Focus on patient benefits, not technical jargon: "24/7 access to your records" beats "AI-powered portal system"
2.  Show how tech enables more human connections: Emphasise that AI handles paperwork so providers can focus on patients
3.  Address privacy concerns directly: Include messaging about security and data protection
4.  Use data visualisations: Healthcare professionals respond to clear data – show them how their digital metrics compare to industry standards

Real results: Healthcare marketing transformation

A digital agency working with a multi-location dental practice used Insites to identify critical website performance issues and local SEO opportunities. The detailed audit revealed issues with mobile responsiveness and showed that potential patients couldn't easily find location information across their multiple practice sites.

After implementing the recommended changes based on Insites' traffic light system, the practice was able to significantly improve their online visibility and patient acquisition, helping them scale their business and expand their team to meet growing demand.

Ready to elevate your healthcare clients' digital presence?

Healthcare professionals need marketing providers that understand both their unique challenges and the opportunities of technological innovation. With Insites, you can deliver data-driven insights that help healthcare clients grow while they focus on providing excellent care.

Book a discovery call to see how our platform can help your digital marketing organisation scale healthcare marketing services.