Our enhanced Google Ads check has just been updated

The Insites platform gives you an audit on any site in just 60 seconds, and that includes an overview of any prospect or client’s Google Ads strategy. This includes giving you a full overview of what their current spend is, the search terms they’re using, and more. But until recently, our data sources have only been around 95% reliable for small businesses; meaning around 1 in 20 businesses would not have their ads flagged on an audit. Obviously, this wasn’t ideal. So we’ve released an update and it’s a good’n.

Remember! We only check ads pointing to the website you’re testing. If a business is running ads to another website or 3rd party landing page, those still won’t get picked up. Remember to bear this in mind when talking to clients.

We thought you might ask that, so we’ve done the research for you. When testing Semrush, Similarweb, Spyfu we found that they all delivered less than 50% accuracy for SMBs because they typically have smaller budgets and often advertise for niche terms. We found this was because these tools have data on which businesses have been seen in Google search result pages and for what search terms. They’re using this data to work backwards and work out which businesses are running Google Ads and how much their spending.

But this is a flawed approach because these tools can’t look at every Google search result page ever. For an SMB, small budgets and obscure keywords are the norm, they’re likely to be excluded from these searches and see reports falsely exclude their ads efforts.

So when it comes to auditing SMBs, trust in the knowledge that Insites delivers accurate Google Ads so that you can deliver a site audit to your prospects or clients with confidence.

Is your Insites report not picking up ads? Though our tool is 100% accurate, there can be some pesky reasons as to why we can’t pick up either your own or your client’s ads.

Happy auditing!