Five Insites: the weekly newsletter for selling to SMBs

What's inside

Five minutes that keep you ahead of every client conversation

Five insights, hand-picked

We read the week's SEO, AEO and AI-visibility news so you don't have to, and pull out the five that matter.

Framed for the sale

Each insight comes with the 'so what': the angle you can take into a prospect or client call.

Backed by sources

Every story links the original research or reporting, so you can dig in or quote it directly.

Trends before they're obvious

Spot where AI search, local SEO and reviews are heading before your competitors do.

A small business shout-out

We end every issue celebrating a small business doing things right, because that's who we're all here for.

A recent insight

“Nearly 90% of brands have zero AI search mentions”

A study of 177 brands across eight AI platforms found almost 90% weren't mentioned at all, and the few that were shared the same fundamentals: strong entity signals, third-party validation and trusted media coverage. That's the kind of insight you'll get five of, every week, with the source attached.

Read recent issues

What it means for your clients

The source, linked

An angle for your next call

Five of these, every Thursday

The archive

Catch up on recent issues

24 September 2026

Most of your AI visibility still comes from doing SEO properly, just more often than you'd like

Good SEO still covers most of your AI visibility, the unglamorous data sources AI answers draw on, why AI-powered stopped being a position, YouTube's comparison tables for review videos, and texts that get clicked four times as often as emails.

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17 September 2026

Reddit's ChatGPT citations dropped below 1%, and it still owns Google's forum results

Reddit's ChatGPT citations fell below 1% while it holds 87.8% of Google's forum results, more marketing decisions will rest on inferred data by 2027, content parity isn't a strategy, event attendees make the best subscribers, and a LinkedIn post can circulate for three weeks.

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10 September 2026

Google will now let you switch yourself off from AI search

Google takes its AI performance report and AI search opt-out global, ChatGPT swapped the open web for merchant feeds on 10 July and 450 stores lost a third of their visibility, the aha moment lands before activation, a brand idea gets seven seconds, and the welcome email is the one send everyone opens.

Selling to SMBs? Make this your Thursday read

Five minutes that keep you ahead of every client conversation

“Nearly 90% of brands have zero AI search mentions”

Catch up on recent issues

Five insights for selling to SMBs, in your inbox every Thursday.