See how your clients rank on AI-search with an AIO audit
Are your customers ranking on ChatGPT or Gemini? Is their website AI-ready? Now that 71.5% of users reported using AI tools for search and 14% use them daily, getting small businesses found locally online isn’t just limited to traditional search engines. Artificial Intelligence Optimisation (AIO, sometimes called Generative Engine Optimisation or GEO) is the key to unlocking their digital presence now, and into the future.
Insites AIO & GEO audits
AI readiness
ChatGPT check
Gemini check
AIO & GEO
Your customers need your help to get found in an AI world
Consumers are increasingly using AI tools like ChatGPT and Gemini in place of traditional search. This means that local businesses that aren’t AI optimised will fall behind when it comes to being found online. Helping your clients with their AIO helps them be found locally online.
PROSPECTING
Are your customers AI-ready?
Spending your most time on producing proposals that may not convert is a waste of time and money. Switch to the tool that does it all for you, with just a click of a button.
Sell AIO services with our AI Readiness Check
AIO (artificial intelligence optimisation) is a fast-growing sibling to SEO, and generative search is quickly overtaking traditional search.
Our AI Readiness Check looks at how easy to digest your conent is for LLMs, as well as checking if you're blocking them seeing your website.
Help your clients rank on ChatGPT generative search
When everyone’s using ChatGPT, it makes sense that customers are searching for local suppliers through the tool.
With our ChatGPT Check, you can find out if your customers website’s are ranking already, or if not - which local rival is!
Check if your customers are optimised for Gemini
With the introduction of Google Gemini, ranking on Google and having an up-to-date Google Business Profile isn’t enough.
Help your customers see whether Gemini knows about their business with our Google Gemini check.
FEATURES POWERED BY AI
AI solutions for your customers and your sales team
Whether you want to know your customer’s AI readiness, analyse multiple accounts at once with our MCP, or generate AI recommendations in a snap, our suite of AI solutions is designed to help you engage your prospects and close more business.
Free download
Download our free AIO guide
Still stuck on what AIO is and what you need to be looking out for? We’ve created a handy, free guide to help you understand what helps businesses rank under AIO, what makes it different from SEO, and why this is crucial for small, local businesses.
Discover the power of Insites
Powerful audits,
over 70 checks to explore
Maximise conversion potential with a report that analyses your prospect’s 
entire online presence in just 60 seconds.
Competitor Analysis
Compare like-for-like analysis of up to 3 competitors.
Learn about Competitor Analysis
Audit Designer
White-labelled, customisable audits to tailor your reports to your services.
“The Insites platform gives us the ability to define what “good” looks like and explain why each of these factors are important to website performance for our customers and internal users. ”
Katie Curd
Head of Presence Products, Yell
Explore Insites for your business
Book in a call with one of our team to see how Insites can help you scale your sales team and processes.
Frequently asked questions
What is AIO / GEO?
AIO stands for AI Optimization - it’s all about making sure a business is easily understood and represented correctly by AI tools like ChatGPT, Google Gemini, and Perplexity. These tools scrape the web and summarize businesses in answer boxes or AI search results.
GEO stands for Generative Engine Optimization - it focuses on increasing how often a business is cited or mentioned in AI-generated content. It’s like the new SEO, but for AI-driven discovery.
Together, AIO and GEO help ensure a business is findable, credible, and accurately represented in the age of AI-driven search.
What exactly is an AIO audit?
An AIO (AI Overview Optimization) audit checks how clearly, credibly, and accessibly a business’s information appears to AI agents like ChatGPT and Google Gemini. It includes checks for schema markup, AI crawler access, business listing visibility, and content clarity.
How does a GEO audit differ from traditional SEO?
A GEO audit - sometimes called a Generative Engine Optimization audit -focuses on how often your client shows up in AI-generated answers. Unlike SEO, which cares about ranking in search results, Geo measures citation frequency and structured data optimization for generative AI tools
Why should sales reps care about AIO and GEO audits?
These audits give reps hard evidence of missed AI discovery opportunities- making pitches more tangible. They show real gaps (e.g., lack of schema, poor listings), tie directly to business impact (lost referrals from AI), and help differentiate your agency.
What makes a business “AI-ready”?
A business is AI ready if the content on their website is optimised for an LLM.
It should be easy to understand, concise and include FAQs. It also needs to be accessible for the LLM, and not inadvertantly restricted by Robots.txt.
Can improving my SEO automatically fix AI visibility issues?
Not entirely. While SEO and GEO/AIO share elements like E‑E‑A‑T and site speed, AI visibility also depends on correct structured data, listing accuracy, and content formatted for AI extraction - things not covered by SEO alone.
Which AI agents do you test in these audits?
Our AIO audits currently evaluate content for all AI agents. We track rankings in ChatGPT and Gemini.
Is passing the AIO check a guarantee of AI recommendations?
No. A passing score means you’ve met current best practices, but AI systems evolve rapidly, and no audit can guarantee placement.
Can Insites audit multiple locations/websites at scale?
Yes - our bulk testing service can AIO audit businesses at scale.
