You've cracked selling domains and web hosting. Insites let you upsell websites, SEO and digital marketing products.
Currently selling domains and website hosting, but want to get better at upselling websites, SEO and digital marketing solutions? With Insites, your sales team can generate an audit in 60 seconds, which analyses a prospect's entire online presence. Unlike other complex SEO audits, Insites audits are marked with traffic light scoring to help sales reps easily identify problem areas to upsell.
Insites for sales teams
Sales teams can instantly impress customers with an Insites audit
When customers register for a domain, you want to be on hand to help them build their website and optimise their SEO. With Insites, all you need is a URL, making it easy to run an online presence check on nay existing customers who have registered a domain with you.
70+ online presence checks with local-level audits
Unlike most SEO tools, Insites looks at multiple outlets to understand how businesses are preforming online. Our checks cover SEO, website build, AI readiness and so much more.
Trackable, easy to understand scores and recommendations for your sales team
Insites audits come with trackable scores and suggestions, making our audits accessible for non-technical sales reps and business owners.
Customise the audit to reflect your products and services
Set up your audit to reflect the products and services you sell. With Audit Designer, you can create sections and include checks that mirror the problems you solve.
Powerful audits,
over 70 checks to explore
Maximise conversion potential with a report that analyses your prospect’s 
entire online presence in just 60 seconds.
Google Business Profile
Check if your prospect is up-to-date with local listings.
Competitor Analysis
Compare like-for-like analysis of up to 3 competitors.
Learn about Competitor Analysis
Audit Designer
White-labelled, customisable audits to tailor your reports to your services.
Learn about Audit Designer
QA for website builders
Manage quality, reduce churn and build better websites
Are you building websites at scale? Guarantee quality, reduce churn and increase CSAT with Insites Builder; the tools that lets your standardise, automate and gamify Quality Assessment.
Find problems, fast!
Insites makes it easy to find and fix errors on website builds
The Insites Chrome Extension can highlight issues on a website, making it easy for web designers to find and fix problems quickly.
If you build websites on Duda, our one-click integration lets you go directly into the right place in the editor to fix a problem.
What's included in qa?
A quality assurance audit that covers the essentials
Get a fast, comprehensive, and accurate overview of any live or staging site stats on SEO, technical, accessibility, GDPR, and more - head here to explore our full library of audits.
Tangible proof of improvements to industry standards
Once you’ve set your standards, you can prove you’ve delivered on what you promised by re-running audits, providing a like-for-like comparison with your first audit.
Track progress and manage resources
Manage team performance, assess brief to build times, and coach employees with a comprehensive reporting dashboard that tracks build time and audit scores.
Increase sales confidence with quality assurance
Increase your sales team’s confidence with the assurance that their client’s site is being built to a defined standard.


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selling at scale
Prospect millions of businesses in Lead Signals
Run a lite scan on as many businesses as you like and use the results to plan your sales strategy. With Lead Signals, you plug in a list of business URLs and we give you the data to determine if their worth a call.
1. Securely send the file
Send your data list with a list of websites you’d like to audit, plus any additional data.
2. We'll fill in the blanks
Need help filling in missing URLs, addresses and phone numbers? We can help find missing information.
3. We'll get to work
Once the list is ready, we’ll run it through our software and enrich your data with over 200 digital marketing signals.
4. You're good to go
We’ll send the data list back to you securely - then it’s over to you to use to plan, research, and segment.
Let customers manage their own website & SEO
Telecoms resell Insites SEOpal to their SMB clients, making it easy for them to stay on top of their online presence.
Struggling to scale sales?
Speak to one of our experts
Struggling to scale sales?
Speak to one of our experts
We’ll show you how top agencies use white-label audits to improve close rates, qualify leads, and save hours on reporting — all under their own brand.
Frequently asked questions
How long does it take to run an audit?
Most audits take under a minute. You get a complete, actionable report with scorecards and recommendations instantly - great for qualification calls and demo outreach.
Can I customize what the audit checks for?
Absolutely. With the Audit Designer, you can drag and drop checks, adjust score weightings, and tailor the audit to match the services you pitch.
What formats can I share the audit in?
You can share via:
- Link
- Email from within the platform
- Branded PDF
All fully white-label and customized with your branding
Can I automatically track when a prospect views the audit?
Yes - Insites notifies you instantly when a prospect opens the audit. This lets your sales team follow up at the perfect moment
Does it include competitor benchmarking?
Yes - you can run a quick competitor analysis to highlight how the prospect stacks up locally and create urgency by showcasing specific gaps and threats.
How does this integrate into my existing sales process?
You can embed audits into qualification processes, trigger automated follow-ups, combine insights with proposals, and track engagement. Our expert team has a deep understanding of how to implement Insites into sales teams of all shapes and sizes. Check out our integration directory.
Can it scale for larger sales teams?
Yes - Insites is built for teams of 3+. The platform offers batch-auditing, performance reporting, and a scalable process that ensures consistent execution across reps.
What does it cover?
The audit focuses on what matters most for winning new clients - across both marketing performance and technical setup. Key areas include:
- SEO - Indexability, on-page content, site speed, mobile friendliness, and metadata
- Google and Facebook Ads - Checks whether ads are running, and flags obvious issues with structure or visibility
- Local Listings - Presence and accuracy on platforms like Google, Yelp, Facebook, and industry directories
- Compliance - GDPR, cookie banners, accessibility basics (WCAG), and privacy risks
- Content & Conversion - Checks for strong CTAs, booking systems, ecommerce setup, contact flows, and mobile UX
- Technical Profile - Detects CMS (e.g. WordPress, Wix, Shopify), hosting setup, third-party scripts, and identifies potential weaknesses or upsell angles
- Site Health - Flags broken links, missing metadata, security issues (HTTP vs HTTPS), and other common web hygiene issues
It’s designed to surface the most useful talking points for sales - not to overwhelm with tech jargon. Everything’s explained clearly so your reps can focus on the pitch, not decoding audit results.
What products does it support the sale of?
The audit is built to tee up high-value conversations across a wide range of digital services. It highlights gaps and opportunities that naturally lead into your pitch - without sounding salesy or scripted.
It works brilliantly for:
- Websites & Redesigns - Poor speed, mobile UX, or outdated CMS? Perfect setup for a rebuild.
- SEO & Local SEO - Unclaimed listings, missing metadata, or weak content? That’s your cue.
- Google Business Profile Management - Spot incomplete profiles or inconsistent NAP info across the web.
- Listing Management Tools - Like Yext, Uberall, Moz Local - especially for multi-location businesses.
- Accessibility Solutions - WCAG issues and missing alt text give a clear opening for compliance tools.
- Cookie Consent & GDPR Compliance - Easy win for products like cookie banners or policy generators.
- Google Ads - Reveal missed paid search opportunities or poor visibility in competitive sectors.
- Social Ads - Show weak organic reach or a lack of retargeting strategy to introduce paid social.
- Booking Systems & Widgets - Identify friction in the user journey, especially for service-based businesses.
- Video for Marketing - When a site lacks engaging content or has poor conversion flow, video stands out as a fix.
