How FCR Media Ireland improved SEO sales and automated website QA
Challenge
FCR Media is the largest digital media agency for SMEs in Ireland, producing a high volume of websites and SEO solutions with demanding website QA testing requirements.
Their QA process was labor-intensive and occurred late in production, meaning that when problems were discovered they required time-consuming reworks to fix. Sales confidence was increasingly limited by the speed of fulfilment.
By improving their website QA testing, FCR Media aimed to remove this limit on their fulfilment process, and thereby increase sales revenue.
Approach
FCR Media chose the Insites platform as their website QA testing tool to optimise their website building process. FCR Media's existing quality control checks were translated into automated checkpoints that Insites could test for.
The goal was to put the tool in the hands of the designers to use during the build process, allowing them to learn from and self-correct errors, thereby significantly increasing the speed of production.
Solution
Now, anyone can request an automatic QA check of a website within minutes. This put the tool in the hands of the designers to use during the build process, allowing them to learn from and self-correct errors, thereby significantly increasing the speed of production.
The technical QA team was re-purposed to focus on website content, helping to produce more consistent, higher-quality websites.
Outcomes
Reworks were reduced by approximately 65%. Designers performed website QA themselves, providing ongoing learning and reducing overhead.
Time previously spent on manual QA was re-purposed to focus on content, resulting in better websites for customers.
Website sales increased 37% (from Q1-Q3 2016 to Q1-Q3 2017). Improving the quality and speed of production resulted in increased sales confidence and revenues.
About FCR Media Ireland
FCR Media Ireland is the largest digital media agency for SMEs in Ireland and the owner and publisher of the Golden Pages print and online directory. Offering a full suite of digital products from websites to presence management to 360 virtual tours, FCR Media has been a trusted advisor to SMEs since 1967.
