Why proving GEO's ROI is the wrong question to ask, what ChatGPT's raw network traffic reveals about how it picks sources, turning one-off Claude prompts into repeatable content audits, why B2B buyers aren't as rational as they think, and the onboarding moment that actually keeps users around.
Google's AI is quietly building entity profiles on your clients, AI search adoption rises as trust declines, AI Overviews cite your content then recommend competitors, what actually gets you cited in AI search, and LinkedIn's new collaborative posts.
A German court rules Google liable for its AI Overviews' mistakes, Apple rebuilds Siri on Google Gemini, ChatGPT hasn't killed Google Search, Claude is the fastest-growing AI traffic source, and Google adds an AI Overviews opt-out toggle.
Google tests AI search reporting inside Search Console, the rise of the agentic web, TikTok hands creators keyword control, how agencies are using Insites MCP to prospect smarter, and Google Maps' Dua Lipa partnership.
ChatGPT referral traffic jumps, OpenAI eyes appointment-based ads, Google's $100 AI Ultra plan, real-time stock in Google Business Profiles, and AI search for multi-location brands.
Nearly 90% of brands have zero AI mentions, Google's Universal Cart, mixed messages on llms.txt, SynthID content detection, and LinkedIn's paid creator events.
Condé Nast plans for zero search traffic, Google's reasoning AI, a free playbook for selling local services, building local pages that win in AI, and YouTube's AI search.
Websites matter more for AI but reviews still reign, the rise of Agentic Search Optimisation, Google pulling in Reddit, Meta's action-taking AI agents, and ChatGPT ads for every US business.
Our new 2026 research on how AI chooses local businesses, why a weak Google Business Profile sinks your SEO, stricter review policies, rising ranking volatility, and a spam crackdown rewarding ethical agencies.
