Insites Nova

Meet Insites Nova, the next generation of Insites

Nova is the Insites you know, rebuilt for how people search today. A redesigned audit experience, new AI-powered insights and faster workflows help your team find the right prospects, see the opportunity in seconds and walk into every conversation knowing what to say.

The Insites Nova audit overview, showing an overall score of 61, an AI-generated verdict, scored sections for website fundamentals, onsite SEO and AIO, paid search, offsite SEO and social profiles, and a ranked list of growth opportunities
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Free to switch, ready when you are
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Search has changed. Your customers now ask AI for answers and recommendations. Nova shows your team where every business stands in Google and in AI answers, what to fix, and which of your services fixes it.

Same platform, faster answers

With Nova
Try Nova now
Before Nova
From first search to follow-up
Find the business
Search whole markets and audit hundreds of prospects at once
Research one page of search results at a time
Read the audit
See a plain-language summary and the top priorities instantly
Work through every result to judge its impact
Find the angle
Growth opportunities are picked and matched to what you sell
Set goals, prioritise and link services by hand
Follow up
Ask Paige to draft the message, then track who engages
Write and chase every follow-up yourself

Start with the businesses that need what you sell

Tell us the industries, keywords and locations you cover and Prospect Discovery surfaces hundreds of real businesses in seconds. Filter down to the ones that fit, then audit them in bulk with a few clicks. Your team starts every week with a list of prospects and the evidence to open the conversation.

Nova Prospect Discovery results for boiler repair, plumber and electrician searches, showing 246 businesses with their Google rating, ranking and an Analyse button on each
Nova Growth opportunities panel listing three priority fixes, each with its potential impact and a Reach out to prospect link

The best opportunity, already picked for you

Open any audit and the new overview sums up, in a few lines, what the business needs to do to win more customers online, and why it matters, before you read a single test. Growth Opportunities then picks up to five actions your prospect should take, shows the likely impact of each, and matches every one to the products and services you sell. You get a credible next step to pitch, and a natural reason to follow up.

AI visibility

Turn an invisible AI gap into a sales opportunity

A business can rank well on Google and still be missing from the AI answers its customers rely on. Nova's AI visibility audit shows whether each AI platform knows the business, whether it describes it accurately, what it thinks of its reputation and how often it recommends it. Your clients see a gap they couldn't see before, and you show them how to close it.

Nova AI visibility table showing how ChatGPT, Gemini, Grok, Copilot and Perplexity each score a business on awareness, accuracy, reputation and recommendation

An AI expert in every audit, one click away

Paige, the AI agent built into Nova, already knows the business, the audit and the products you sell. Ask what to lead with, get the finding explained in simple terms, or have Paige draft a personal email, all without leaving the audit. New starters sound like your most experienced rep from day one.

The Paige Agent answering a question about how a restaurant can improve its AI visibility, with two recommended actions and a suggested line to say to the client
Nova AI competitor table ranking a restaurant against two high-threat rivals by average position and coverage, with a per-platform breakdown for ChatGPT, Gemini, Grok, Copilot and Perplexity

See who AI recommends instead

Most businesses have no idea who their biggest competitors are in AI search. Nova shows exactly which rivals get recommended, on which platforms, how often and in what position. Nothing starts a conversation quite like showing a business owner the competitor that's winning the customers they should be getting.

Find your next opportunity in moments

The redesigned All Audits view makes every audit you've run searchable. Filter by score, industry or location, or simply describe who you're looking for, like "plumbers in the UK with no SSL", and Nova sets the filters for you. Your past audits become a ready-made call list.

The Nova All Audits search screen with score, industry and location filters, and a Filter with AI box where you describe the audits you want

Here's where Nova makes an impact

Pick one goal, one repeatable workflow and one number to track. Not sure where to begin? Your Customer Success Manager can help you set it up.

Prospecting

Build a list around the markets you cover, find businesses that need a service you sell, and open every conversation with evidence.

Sales intelligence

Audit summaries and the Paige Agent get reps up to speed in minutes. Nova builds the pitch, your team just needs to deliver it.

AI visibility

Show where a business is missing across the major AI platforms, who appears instead, and what needs to improve.

Client retention

Re-run audits to show existing clients the progress you've delivered, and spot the next service they need before they ask.
Example workflow

From prospect to client, the Nova way

  1. 1
    Prospect
    Choose the industries, services and locations your team covers.
  2. 2
    Prioritise
    Audit in bulk, then filter to the businesses with needs you can solve.
  3. 3
    Prepare
    Pick one growth opportunity that matches a service you sell.
  4. 4
    Reach out
    Ask Paige to draft a personal email and share only the evidence that matters.
  5. 5
    Follow up
    See who opened and engaged, and follow up at the right moment.

Insites Nova
FAQ

What is Insites Nova?

Insites Nova is the next generation of the Insites platform. It brings a redesigned audit experience, AI-generated audit summaries, growth opportunities matched to your products, AI visibility audits, prospect discovery and the Paige Agent together with the Insites features your team already uses.

Does Nova cost extra?

No. Switching to Nova is free. Some optional features, such as Local Grid, are priced separately, and your Customer Success Manager can talk you through them.

When will my account move to Nova?

You can switch today at no extra cost. We're moving accounts to Nova in stages, and your Customer Success Manager will let you know before yours changes.

Can I switch back to the old experience?

Yes, for now. Even once Nova is your default you can still switch back. That option will be removed later, when Nova becomes the only Insites experience, and we'll let you know well in advance.

Is Nova just for SEO?

No. Nova covers traditional search and the AI answer engines your clients' customers increasingly rely on, like ChatGPT, Gemini and Perplexity. It shows where a business is missing, what's wrong and who gets recommended instead.

What is the Paige Agent?

Paige is the AI agent built into every Nova audit. She knows the business, the audit and the products you sell, so she can explain a finding, suggest the best angle and draft a personal email without you leaving the audit.

Where can I get help with Nova?

Your Customer Success Manager can answer questions and share best practice for getting the most from Nova. You'll also find guides at help.insites.com, or you can contact our support team.

Ready for the next generation of Insites?