Founder, CEO
Andrew Waite

Andrew Waite

Andrew is the co-founder and CEO of Insites, the AI visibility platform that agencies, telcos and media companies use to show local businesses how search engines and AI tools like ChatGPT and Gemini find, trust and recommend them. He has spent more than 15 years in digital marketing and UX, and co-hosts The Unusable Podcast on UX design.
AEO vs SEO: what the data actually shows is different
AI Visibility
AEO vs SEO: what the data actually shows is different
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Do Google reviews affect AI recommendations? Yes, here's by how much
AI Visibility
Do Google reviews affect AI recommendations? Yes, here's by how much
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Does ChatGPT hallucinate local businesses? The data on AI accuracy
AI Visibility
Does ChatGPT hallucinate local businesses? The data on AI accuracy
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Does website speed matter for AI search? We tested it against 10,000 sites
AI Visibility
Does website speed matter for AI search? We tested it against 10,000 sites
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From ranking pages to being recommended: what agencies need to rebuild for AI search
AI Visibility
From ranking pages to being recommended: what agencies need to rebuild for AI search
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The AI visibility benchmark: how 10,000 local businesses actually perform in ChatGPT and Perplexity
AI Visibility
The AI visibility benchmark: how 10,000 local businesses actually perform in ChatGPT and Perplexity
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The scale advantage: why bigger brands win in AI search (and what SMBs can do about it)
AI Visibility
The scale advantage: why bigger brands win in AI search (and what SMBs can do about it)
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Where does ChatGPT get its information about local businesses?
AI Visibility
Where does ChatGPT get its information about local businesses?
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Why AI-optimisation tricks like llms.txt barely move the needle
AI Visibility
Why AI-optimisation tricks like llms.txt barely move the needle
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There are two kinds of AI visibility report, and your agency needs both
AI Visibility
There are two kinds of AI visibility report, and your agency needs both
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What AI uses to choose local businesses and what It ignores
AI Visibility
What AI uses to choose local businesses and what It ignores
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How digital marketing agencies can optimise for AI search and get recommended in ChatGPT
AI Visibility
How digital marketing agencies can optimise for AI search and get recommended in ChatGPT
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Our commitment to small businesses (and the teams that support them)
SEO
Our commitment to small businesses (and the teams that support them)
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Ignoring accessibility? Introducing our Colour Contrast check
Compliance
Ignoring accessibility? Introducing our Colour Contrast check
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Speedymite just got faster and better: For everyone!
Product News
Speedymite just got faster and better: For everyone!
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