How Consumr Buzz increased their ARPA and retention with Insites website audits
Challenge
Consumr Buzz is a digital marketing agency on a mission to help local SMBs across the US increase their visibility, rankings, and inbound calls. But sales reps were spending too much time manually identifying website issues from multiple tools.
The team identified that their U.S.-based sales and account management reps were struggling to profile opportunities and convert prospects into clients. Local business owners couldn't see what was wrong with their websites, and sales conversations lacked the visual "aha!" moment needed to close deals.
They knew they needed to implement a solution that offered visual website audits to prove immediate value and convert more clients.
Approach
Implementing Insites into Consumr Buzz's processes was straightforward. Their team integrated Insites at multiple stages of the sales cycle - from first calls to account management touchpoints to post-website rebuild QA.
The team use Insites website audits for both outbound telesales and live transfer campaigns, as well as inbound channels, allowing them to start conversations while prospects are actively reviewing their reports, and prove ongoing value to existing clients through re-scans after fulfilment.
The rollout across the sales team took only a few weeks, and reps quickly adapted because the reports were easy to explain and highly visual.
As Consumr Buzz operates with a distributed team of ~250 fulfilment and support members in the Philippines and direct sales reps across the U.S., the seamless integrations with Yext and CRM systems, plus visual client-facing reports, allowed the partnership to scale quickly.
Solution
The white-label website audits became a key driver for both inbound lead generation and outbound sales conversations, helping potential customers understand their issues immediately.
They played an important role in their business growth, helping Consumr Buzz differentiate from competitors who prospects viewed as just another SEO provider. The ability to re-run scans after website rebuilds allowed them to prove tangible improvements and ongoing value.
- Comprehensive online marketing audits produced in a language SMBs can understand
- White-label website audits used across inbound and outbound channels
- Seamless integration with Yext and CRM systems for scaled deployment
- Re-scans after fulfilment to demonstrate ongoing value
Outcomes
Consumr Buzz's partnership with Insites helped them transform from selling single products to selling bundled solutions.
Their ARPA (annual revenue per account) increased significantly, and the sales cycle shortened dramatically as clients could see proof of ongoing value.
Since implementing Insites into their QA process, Consumr Buzz has been producing higher quality websites supported by increased analytics. Reporting features allow managers to identify weak spots in rep performance and coach effectively.
About Consumr Buzz
Consumr Buzz is a digital marketing agency and service provider focused on helping local small and medium-sized businesses increase their visibility, rankings, and inbound calls. They provide websites (WordPress, Duda, Wix, Shopify), directories & citations (powered by Yext), Google Business Profile management & optimisation, review management, blogs & content creation, social media management, and logos & branding assets.
With ~80 U.S.-based sales and account management reps and ~250 team members in the Philippines, they serve SMBs across the United States through telesales and live transfer campaigns.
