Archive

The first issue goes out shortly. Subscribe above and it lands in your inbox before it lands here.

Questions about The Deep Dive

What actually lands in my inbox?

One email a month, built around whatever actually mattered that month: our own data, our read on what changed, and how to sell it to a client. We're still finding the shape of it, so expect it to move around a little in the early issues. If a month goes by with nothing worth your time, we'll say so and keep it short.

Who is it for?

Agencies and enterprise teams, and fundamentally anybody selling AI visibility to local businesses. It assumes you already know what AI visibility is, and that your problem is proving it to somebody who can't see it.

How is it different from Five Insites?

Five Insites is our Thursday round-up of the week's news from across the industry, and you can subscribe to Five Insites here. The Deep Dive is the monthly read from our side of it: our own data, our take on what's changed in AI search, and what to tell a client about it. Plenty of people read both.

Is it free?

Yes, and it's staying that way. There's no paid tier and no gated version. Unsubscribe in one click whenever it stops being useful.

Where do the numbers come from?

The same audits that feed the Benchmark. Real AI visibility audits of real local businesses, run by Insites customers across seven assistants, and we always say which month a figure is from and how many businesses it covers, so you know what you can say out loud.

How often will you email me?

Once a month. No sequences, no re-engagement campaigns, and no product emails unless you ask for them.