What is an SEO audit?

On-Page SEO Analysis : assessing elements within the website, like content quality, keywords, meta tags, headings, internal linking structure and URL structure.
Off-Page SEO Analysis : this refers to the ranking factors outside of a website, for example, backlinks, guest posts and social media marketing.
Technical SEO Assessment : this refers to the technical aspects of your website, such as Core Web Vital scores, sitemap and backlinks, to name a few.
Content Evaluation : as the saying goes, content is king! A content evaluation reviews the quality, relevance, uniqueness, and engagement levels of the website’s content so that areas that are a little weaker can be improved and optimised.
User Experience (UX) Analysis : user experience refers to how users use your site, how accessible it is, page speed, whether it’s mobile responsive, and more.

Google Search Console: dashboards and reports from Google that give you a direct insight into your rankings and look at how to troubleshoot pressing issues.
Insites: fast, comprehensive, and accurate insights into your website's SEO and overall online presence written in plain English to help you, or your clients, understand your SEO results and how to improve them.
Semrush or Ahfrefs: if you're an SEO expert, you'll likely already be using these tools. However, if you want to communicate the results of these reports, we'd suggest backing it up with a trackable, easy-to-understand Insites audit.

Identify weakness and opportunities: your audit will uncover areas where the site is underperforming or missing best practices.

Based on your findings, you can create a strategy to address the problems, and find untapped opportunities to increase your visibility on search engines.
Improve search visibility and ranking: an SEO audit will give you a clear indication of what your site’s problems are, and more importantly, what you can do to fix them.

Anything you improve off the back of your SEO audit will contribute to improved search engine visibility and climbing higher in SERPs which translates to more organic traffic, leads, and conversions.
Keep up to date with compliance and search engine guidelines: this year alone there are two big compliance changes with the DSA legislation and Google Consent Mode v2.

We’d recommend using an SEO audit tool will help identify if your website is still compliant without having to do hours of research.
Improve user experience and engagement: an SEO audit can give you a better idea of how easy your site is to navigate and how much information it gives your users.

Websites that are user-friendly attract and retain traffic, leading to higher value engagement and conversions.
Benchmarking and monitoring progress: a monthly SEO audit will provide a benchmark that you can track over time.

By regularly monitoring your SEO efforts you can measure the impact of strategies and make data-driven decisions to continue optimising your online presence.

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How to upsell websites after acquiring broadband and leased line customers

By Izzy Fletcher • September 4, 2025

For telecommunications companies, the journey doesn't have to end when you've successfully connected a customer with broadband or leased line services. In fact, that's where the real opportunity begins. While your core connectivity services keep businesses running, your local business customers are often struggling with a critical gap: their digital presence. Large telcos are uniquely positioned to bridge this gap by expanding into digital marketing solutions, particularly website development and search optimisation services. If you've been exploring this territory over the past few years but finding it challenging to scale or your sales team needs a quicker way to identify the opportunities, we’ve got the answer to your problems.