Online presence audits, now with Pinterest

Izzy Fletcher • 2 October 2024

Are you servicing clients who are selling products online? An Insites audit checks any business’s full online presence – including social media channels like Instagram, Facebook, TikTok, and now Pinterest!

What is the Pinterest Check?

The new Pinterest check within our audit tool identifies if a business has an active Pinterest account. This will help your sales team promote Pinterest and broader social media services to prospects and clients. If Pinterest isn’t yet on their radar, this check could be the nudge they need to explore a new avenue for digital growth.

What Are the Benefits?

Pinterest may seem like a niche platform, but it’s a powerful tool for driving sales and engagement. This is case especially for businesses in visually driven industries like fashion, home decor, and lifestyle and folks that sell products online. With over 450 million active users, Pinterest offers businesses the opportunity to:

  • Drive traffic : Pins can lead potential clients straight to your website or sales landing pages.
  • Boost engagement : Users often search Pinterest for inspiration, products, and solutions. This makes it a great platform for promoting products and services.
  • Generate leads : Tailored Pinterest strategies can convert passive viewers into active customers, ready to engage and purchase.

By identifying whether your prospect or client is active on Pinterest, you can leverage this data to optimise their sales strategies to target users specifically.

Who Does This Impact?

This feature is for folks who sell digital marketing solutions at scale, like agencies and enterprise teams. Whether you’re trying to upsell social media services or simply assess whether Pinterest can be an additional lead generation channel for your clients, the new check gives your sales team a clearer understanding of where opportunities lie.

By knowing which businesses are using Pinterest, your team can offer more personalised, strategic recommendations, aligning your offerings with the specific needs of your prospects – creating more value and drives higher conversion rates for your team.

Ready to explore our Pinterest check?

If you’re interested in learning more about our social media checks, or want to take full advantage of our online presence audit, book in a call with one of our team or submit an enquiry.

Happy pinning!

The Insites Team

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