FREE 2-PART PLAYBOOK
Sell local digital services with confidence, not confusion
The practical playbook for sales reps, account managers and team leads who sell websites, SEO and AI visibility to local businesses, without needing to become a technical expert.
DOWNLOAD PART 1
18-25 min read time
SOUND FAMILIAR?
Get new sales reps up to speed and winning deals like your top performers in days, not months
Your best reps already know how to have these conversations. This playbook gives the rest of your team the same foundation, so they can sell digital services with confidence, not confusion.
The problem
Traditional SEO tools aren't built for selling.
The learning takes months, and every prospect conversation feels like data overwhelm that doesn't connect to their bottom line.
This playbook gives you:
A clear,
jargon-free understanding of every service you sell, so you can explain it to any local business owner in language that makes them lean in, not switch off.
In under 25 minutes
No courses or certifications. Just a one read over coffee that gives you the foundation to
walk into any sales conversation with the confidence
to know what you're talking about.
Here's a taste of what you'll walk away with.
We break local visibility down into 7 interconnected pillars. From websites and SEO to the new world of AI search, here's a taste of what you'll walk away with.
What makes local businesses invisible online
The specific reasons local businesses aren't showing up when customers search and why the owners usually have no idea.
What each service actually does in simple terms
Clear, non-technical explanations of every online presence channel, so you can engage and create urgency with your prospects and clients.
How AI is changing local search for discovery
AI Overviews, ChatGPT recommendations, and what "AI visibility" actually means for the businesses you're selling to.
Talk points that turn audits into conversations
Ready-made ways to present findings to prospects that focus on business impact, not technical scores.
WHO IS THIS GUIDE FOR?
Built for the
people doing the selling, not the delivery
If you're a natural salesperson who can read a room but struggles to explain the difference between SEO and a Google Business Profile, this is for you.
Sales reps at digital agencies or media companies who sell to local businesses
Account managers looking for a better way to upsell to existing clients
Team leaders who need onboarding material for new hires
FREE sales GUIDE
Download the playbook and
start selling with clarity
Understand what you're selling, why local businesses need it, and how to have conversations that close, all in under 25 minutes.
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Frequently asked questions
Do I need any technical background to get value from this?
Not at all. The playbook is written specifically for salespeople, not developers or SEO specialists. Every concept is explained in plain English with real-world analogies, no jargon, no assumed knowledge.
What is covered in Part 2?
Part 1 covers the foundations of understanding what you're selling and why businesses need it. Part 2 covers how to actually sell it: discovery questions, objection handling, competitor analysis, and using audits to close. Subscribe to our newsletter Five Insites, to be the first to know when it drops.
How long does it take to read?
Around 18 to 25 minutes. It's designed to be read over a coffee, comprehensive enough to be useful, short enough to finish in one sitting.
Do I need to be an Insites customer to use this?
No. The playbook is useful whether you use Insites or not. It does show how audits can strengthen your sales conversations, and Insites is a natural fit for that, but the knowledge stands on its own.
Can I share this with my team?
Absolutely. In fact, it's designed for that. Team leaders can use it as onboarding material or a shared reference for the whole sales team.
What's AI visibility (AIO) and why should I care?
AI visibility is about getting your clients cited in AI-generated answers. Think Google AI Overviews and ChatGPT. AI Overviews now appear in nearly 58% of question-based searches, so it's fast becoming a critical part of local visibility. The playbook breaks this down in detail.
Explore Insites for your business
Book in a call with one of our team to see how Insites can help you scale your sales team and processes.
