How to scale your digital marketing agency without training sales reps on Semrush or Ahrefs

You built a great agency. Now it's time to scale without spending months teaching your sales team complex SEO tools.

If you're the technical expert who understands how to navigate Semrush, interpret Ahrefs data, spotting opportunities in minutes is easy. You can explain complex concepts in ways that make prospects nod and reach for their wallets.



But the problem with that is once you want to scale, you can't find great salespeople who also understand those SEO platforms like you. And teaching them would take months. So right now, every sales call still needs you, every new client starts with your expertise. You've become your agency's biggest bottleneck, and deep down, you know it.

Why training sales reps on SEO tools never works

Maybe you’ve thought about it, or even tried giving a new sales rep access to multiple tools like Semrush, Ahrefs and Yext and hope they pick it up. However, they inevitably get overwhelmed by the hundreds of features they don't understand. They stare at metrics with acronyms they've never heard of and ask you questions constantly because the learning curve is brutal. And three months later, they still can't run an audit without your help.



We've seen it too many times working with our partners, and it never works out.

But what if you could hire a great salesperson tomorrow and have them closing deals by next week, without ever logging into Semrush or Ahrefs?

The alternative to complex SEO training is an auditing platform built for salespeople

Unlike other platforms that have been brilliantly designed for experts, Insites is the online presence auditing platform that lets you delegate sales completely, without sacrificing quality, expertise, or spending months training your team on tools built for SEO professionals, not salespeople.

Think of it as a technical expert packaged into a tool that anyone can use and understand. No confusing dashboards and reports, just clear, visual insights that your sales team can present confidently.

With insight-first audits, your team demonstrates value immediately, not eventually

Insight-first audits let your team show prospects exactly what's broken while they're still engaged and interested, so they can demonstrate value on the spot, not days later:

• Run comprehensive audits in minutes while prospects are still on the call.
• Share your screen and walk through findings with confidence.
• Every digital marketing signal is colour-coded and scored with clear explanations that make sense to local SMB owners.
• No more "let me get back to you with analysis" that kills momentum and loses deals.

Remove the technical knowledge barrier and replace months of SEO training with insight-first audits that handle the complex analysis automatically:

• The platform does the heavy lifting automatically finding issues, interpreting data, and presenting insights.
• Your reps don't need to know what to look for, where to find it, or how to interpret complex metrics.
• They present like seasoned SEO professionals because the tool handles the technical work behind the scenes.

Prospects don't trust claims. Create immediate credibility with audits that provide easy-to-understand proof and turn your sales team into trusted advisors instantly:

• Visual, easy-to-understand results that prospects actually grasp in real-time
• Your team sounds like experts without needing to become experts
• Prospects see proof of problems instead of hearing vague promises about improvement

How Gargle doubled its agency without technical training bottlenecks

Gargle, a digital marketing agency in the US, faced the exact same bottleneck. Their team needed to scale sales, but the traditional approach of training reps on complex SEO tools was slowing everything down and limiting who they could hire.

Their challenge was how to empower a 10+ sales team to sell technical services confidently without months of specialised training.

That's when they implemented Insites. The impact was immediate because new and non-technical sales reps could run comprehensive audits and present professional insights within days of joining, not months. The visual, colour-coded reports made it easy for prospects to understand their online presence issues during the first conversation.

As a result of implementing Insites as a sales enablement partner, Gargle doubled its agency.

• Their sales cycle shortened dramatically because reps could demonstrate value during the first call instead of scheduling follow-ups for technical analysis.
• Close rates improved as prospects saw visual proof of issues rather than hearing vague promises.
• Most importantly, their team operated independently, maintaining quality and consistency without constant technical support or lengthy training programs.



Read the full Gargle case study to see exactly how they scaled their revenue using insight-first audits.

Want to start scaling without the training nightmare?

You didn't start an agency to become a full-time SEO trainer. Start being the strategist, the visionary, the founder you set out to be. Join agency owners like Gargle who stopped requiring technical expertise and started scaling their teams.

Book a founder demo and see exactly how Insites replaces months of Semrush training with a quick onboarding process and we'll show you real examples from your industry.