Why Your Business Can’t Afford to Ignore Voice Commerce (and How to Embrace It)

Coral Wood • 10 June 2022

In the dynamic realm of e-commerce, staying ahead of the curve is not just a strategy; it’s a necessity for sustained success. One of the most compelling trends reshaping the digital shopping landscape is voice commerce, and its impact is undeniable. As consumers seamlessly integrate voice-activated devices into their daily routines, businesses that embrace this innovative approach unlock a realm of possibilities. In this blog post, we’ll delve into the reasons why your site can’t afford to overlook voice commerce and provide a comprehensive guide on seamlessly incorporating it into your online platform.

The Rise of Voice Commerce

1. Convenience is Key: Voice commerce offers a level of convenience that traditional online shopping methods can’t match. With just a simple voice command, customers can search for products, add items to their carts, and even complete the checkout process. This hands-free approach is particularly appealing to users multitasking or those with limited mobility.

2. Growing Adoption of Smart Devices: The widespread adoption of smart speakers and virtual assistants, such as Amazon’s Alexa, Google Assistant, and Apple’s Siri, has fuelled the rise of voice commerce. Millions of households now have these devices, creating a vast user base for businesses to tap into.

3. Enhanced User Experience: Voice commerce enhances the overall user experience by providing a more natural and conversational interaction. Customers can simply speak their preferences, and the technology interprets and executes their requests, making the shopping process more intuitive and user-friendly.

How to Add Voice Commerce to Your Site

1. Implement Voice Search: The first step in embracing voice commerce is to implement voice search functionality on your website. This allows users to search for products using their voice. Make sure your site’s search engine is optimised for voice queries and can understand natural language.

2. Voice-Activated Shopping Carts: Upgrade your e-commerce platform to support voice-activated shopping carts. Customers should be able to add items to their carts and adjust quantities seamlessly through voice commands. This feature streamlines the shopping process and caters to users who prefer a hands-free experience.

3. Integrate with Virtual Assistants: To reach a broader audience, integrate your voice commerce capabilities with popular virtual assistants. This might involve collaborating with platforms like Amazon, Google, or Apple to ensure your site is compatible with their voice-activated ecosystems.

4. Ensure Security and Privacy: Address concerns about security and privacy by implementing robust authentication measures. Voice biometrics and secure payment gateways can instil confidence in users and encourage them to embrace voice commerce without reservations.

5. Optimize for Mobile: Given the prevalence of mobile devices, ensure that your voice commerce features are optimized for smartphones and tablets. Mobile users should experience the same level of convenience and functionality as desktop users.

6. Continuous Improvement: Stay abreast of advancements in voice recognition technology and user behaviour. Regularly update and refine your voice commerce features to provide a cutting-edge experience for your customers.

Conclusion

Voice commerce is not just a passing trend; it’s a transformative shift in the way consumers interact with online businesses. By embracing this technology and integrating it into your e-commerce site, you position your brand at the forefront of innovation. The key lies in providing a seamless, secure, and user-friendly voice commerce experience that aligns with the evolving expectations of your customers. So, take the leap into the future of e-commerce – your customers will thank you for it.

A woman is typing on a laptop computer.
by Izzy Fletcher 1 May 2025
Discover 7 proven strategies to improve your digital marketing company's AI visibility and get cited in ChatGPT, Claude, and other AI tools. Learn how to position your brand as an authoritative source for SMB digital solutions.
A group of people are sitting around a table talking to each other.
by Izzy Fletcher 23 April 2025
New research reveals that top Google performers aren't always winning in AI tools like ChatGPT. Discover how your digital marketing agency can leverage both SEO and AEO strategies to deliver greater value to SMB clients and stay ahead of competitors. Includes practical implementation tips and industry-specific insights.
A person is holding a button with the number 63 on it
by Izzy Fletcher 15 April 2025
Google now shows landing page screenshots in Demand Gen ads. Learn how digital marketing agencies can turn this update into new revenue opportunities with Insites auditing tools.
A cartoon illustration of a robot with a smile on its face.
by Izzy Fletcher 8 April 2025
Learn how digital marketing agencies can navigate EU AI Act compliance while turning new regulations into a competitive advantage. Discover practical strategies for AI governance that help win more SMB clients despite compliance changes.
A man and a woman are sitting at a desk with laptops.
by Izzy Fletcher 3 April 2025
Discover how large digital marketing agencies empower non-technical sales teams to confidently sell SEO, websites, and local listings without technical expertise. Learn proven strategies that help enterprise sales teams increase conversion rates while reducing onboarding time, and see how Insites helps bridge the knowledge gap for large agencies with 10+ sales representatives.
A cartoon of a woman looking through binoculars on a pink background.
by Izzy Fletcher 1 April 2025
Today's students are becoming AI fluent at unprecedented rates. Soon, they'll be the SMB owners your sales team is pitching to with different digital expectations. Learn how Google's education initiatives are accelerating this shift and what it means for enterprise marketing providers. Discover practical strategies to prepare your sales team for the rise of AI-literate clients who expect instant insights, sophisticated solutions, and AI-powered digital marketing approaches. Read our latest insights on navigating this transformation and positioning your services for the next generation of business owners.
A hand is holding a magnifying glass over a laptop screen that says top secret.
by Izzy Fletcher 31 March 2025
Discover how leading digital marketing agencies use self-service audit widgets to generate qualified SMB leads while providing immediate value. Learn how to implement this strategy with a proven flywheel approach and industry-specific tips.RetryClaude can make mistakes. Please double-check the responses.
A yellow arrow is pointing up on a pink and black background.
by Izzy Fletcher 27 March 2025
Discover how your sales team can demonstrate clear ROI to budget-conscious SMBs. Learn 3 key strategies that help digital marketing agencies convert more prospects even when budgets are tight.
by Izzy Fletcher 19 March 2025
Google's new review QR code feature creates perfect sales opportunities for digital marketing agencies. Learn about Google's expanded data sources, and how Insites' Local Grid can help your sales team close more deals with SMB clients seeking local SEO services.
A woman wearing headphones is sitting in front of a laptop computer.
by Izzy Fletcher 14 March 2025
AI search engines drive 123% more traffic to SMBs in 2025. Learn industry-specific AI referral patterns from ChatGPT, Perplexity and Gemini to help your sales team convert more digital marketing clients.
Show More