Are your sales call conversion rates significantly less than your booking conversion rates? When you’re trying to sell any digital service, you may find that your prospects become overwhelmed or are struggling to differentiate between your service offering and the other service providers they’re talking to. When the only differentiator is price, two game-changing tactics could be the key to unlocking your sales call conversion potential.
There are two tactics that you can deploy when you’re trying to improve your sales call conversion rates; interactive sales calls and audits. Before you dismiss this blog thinking “Well, I already do that!”, let us break down exactly what we mean by interactive sales calls and audits.
Are you exclusively using the big three in your business? And by the big three, we mean Zoom, Google Meet, or Microsoft Teams? While they’re great tools and a real lifeline for team members working remotely, they’re not the most sophisticated tools when it comes to selling digital services.
If you’ve prepared a mock-up, interactive tool, or even an audit you’d like to share with your clients, use a tool like Crankwheel to guide your clients through what you’re presenting in real-time while allowing them to use remote control features that allow them to interact with what you’re showing them and engage them in the sale.
A full digital audit for your client should give them everything they want to know about their website and more. It’s easy to fall into the trap of “my client wants to improve their site’s performance” and then producing an audit (you guessed it) solely on their site performance.
Showing your potential clients that you know about them, their business, and their online presence as a whole could not only show them their performance problems, but they could outline any other contributing factors or even problems they weren’t even aware of.
Not only does this show that you’ve done your research, but it also gives you an opportunity to upsell your services by outlining where you can help on this project, and in the future.
Top tip: ditch the desk research 🥱Try Insites, the all-in-one platform that will give you a full audit on any website in just 60 seconds
Top tip: ditch the desk research 🥱
Try Insites, the all-in-one platform that will give you a full audit on any website in just 60 seconds
Now you have two new tactics under your belt, it’s important to make sure you use them effectively. So here are our top tips for using these tools to your advantage:
👋 The Insites Team
13th September 2023
11th November 2021