Robin is on a mission to help small and medium-sized businesses in the Nordics grow their online presence with tailored digital marketing solutions. Which sounds great, right? But their problem was that the folks they were targeting didn’t understand the importance of a well-functioning website (or why they should pay someone to help them), so they needed to implement a new solution.
The team at Robin identified the pain points for their would be clients. Firstly, SMBs struggle with finding time and energy to keep their online presence up to date, and in many cases, lack the know-how to get started.
This is where Insites came in; with comprehensive audits written in a language their SMBs can understand, they were able to “identify the needs for improvement.”
The audits subsequently became “a key driver for inbound lead generation, helping potential customers to understand the need of addressing issues with our help.
The white-label solution played an important role in their business growth in the years they’ve partnered with Insites, helping them shorten their time to market when launching new lead magnets.
As Robin serves multiple countries and native speakers across the Nordics, the “multilingual platform and outstanding support and service at key decision points” allowed Robin and Insites’s partnership to thrive for the last 8 years.
“Insites have always been supportive in training sessions when we needed their help, which has been very much appreciated!”
Implementing Insites into Robin’s processes was pretty straight forwards: “we have integrated the inbound lead generation to our salesforce MA system that qualifies leads for our representatives.”
Robin’s team used used Insites for various outbound activities as well as inbound, allowing them to “add value and framework their meetings with both customers and potential customers, and enabled fulfilment to ensure quality before deliver services to customers.”
Robin’s partnership with Insites helped them scale their solution selling. Their “AOV is 46% higher on customers generated through the lead process using Insites’s platform.” Now, they’re generating “+500 inbound leads” across all of their markets. With Insites, their sales representatives have increased in confidence and helped them address complex issues in a way that are now easier to explain to SMB owners.
Return on investment – Robin’s average order value grew by 46%
Increased lead volume – since integrating Insites into their tech stack, Robin saw an increase of over 500 leads on average per month
Sales confidence – Robin’s sales team have reported they feel more confident and that Insites helps them address complex issues effortlessly
Robin offers local search and presence management services, including web pages, Google ads, social ads, and digital out of home to SMBs in Sweden, Norway, Denmark, and Finland. They have over +40000 customers across all markets and +200 digital sales representatives that help our customers grow their business.