Qualify and convert quickly, with easy SEO audits made for sales teams
Is your sales team confused by complex SEO tools? Manually using multiple tools to compile sales decks? Use Insites to quickly identify opportunities, highlight exactly why a business isn’t performing online, and impress prospects with a professional SEO overview delivered in just 60 seconds.

What is an SEO audit?
An SEO audit is a comprehensive analysis that examines all the technical and content factors affecting a website's search engine rankings - we look at over 40 critical ranking elements, including on-page optimisation, technical SEO, backlinks, and site speed.
What do our SEO check cover?
Here's everything you get in an Insites SEO audit.
Rank tracking
Competitor keywords
Headers
Link text
Site speed
Schema / JSON-LD
Domain & content age
Page errors
Alt text
SSL
Google EEAT
Keyword opportunities
Page titles
Meta descriptions
Link structure
Content keywords
Amount of content
Google indexing issues
Bing indexing issues
Core Web Vitals
404 handling
Blog detection
Win more local business clients with data-driven SEO insights
Transform complex technical SEO issues into clear sales opportunities that prospects understand.
Engage prospects & recommend solutions
Run a comprehensive SEO audit on any prospect in seconds, saving you tons of manual research.
Generate leads with a free SEO audit widget
Embed Insites SEO audit widget into your website and collect a stream of qualified leads, ready to buy your services.
Qualify & segment prospects at scale
Show prospects exactly where they're failing using professional SEO audits with traffic light scoring, building your technical credibility.

Full white-label SEO audits fit your brand
Add your logo, colour scheme, company domain name and email address to personalise Insites for your brand.

Build your own audit with Audit Designer
Drag and drop the checks you need to build your own, personalised SEO audit that matches the services you offer

Compare prospects to competitors
Built-in competitor comparison reveals exactly where your prospect is losing ground to rivals, creating urgency.
Insites has a comprehensive suite of tools for selling, delivering and managing SEO for your SMB clients
Here are just a few of the other tools available in the Insites platform that help you sell, retain and grow.
Want to run SEO audits for your clients & prospects?
Speak to one of our experts
We’ll show you how top agencies use white-label audits to improve close rates, qualify leads, and save hours on reporting — all under their own brand.
Frequently asked questions
What does an Insites SEO audit check?
Our SEO audits analyse the key factors that impact how a business ranks on major search engines. This includes heading structure, backlinks, keywords, mobile speed, SSL encryption, Robots.txt file configuration, bot blocking, and more—all presented in an easy-to-understand format with actionable recommendations.
Is Insites just an SEO tool?
Insites goes beyond SEO. Our comprehensive audits include over 200 data points covering SEO, Local SEO, Performance, Accessibility, GDPR compliance, Ads, Social Media, Content & UX, Rank Tracking, Site Build Checks, and more. You get a complete picture of a business's digital presence, not just their search rankings.
How long does it take to produce an audit?
An Insites audit analyses a prospect's entire online presence in approximately 60 seconds. You can run an audit, generate a proposal, and send an AI-generated pitch-perfect email all from within one intuitive platform.
What local SEO features does Insites offer?
Unlike most SEO tools, Insites is built with local-level SEO at heart. We check local listings, Google Business Profile, and reviews. Our Local Grid feature lets you visualise competitors in the local area and show prospects exactly how they rank against nearby businesses.
Can I white-label the SEO audits?
Absolutely. Audits are fully customisable and white-labelled to match your brand. You can adjust the weighting for checks to reflect your services, customise colours and logos, and your prospects will never know they're using a third-party tool.
Which integrations are available?
Insites integrates seamlessly with CRMs like Salesforce, HubSpot, and Zoho. We also offer 10+ integrations including Zapier, Yext, and Uberall. Our comprehensive APIs and webhooks let you build custom functionality or feed audit data directly into your own tools.
Who is Insites designed for?
Insites is designed for digital marketing agencies and sales teams selling to small-medium businesses. If your team isn't made up of SEO experts but still needs to sell digital confidently and consistently, Insites is for you. The easy-to-understand interface and colour-coded scores give sales reps the confidence to close more deals.
How does the competitor analysis feature work?
Our Competitor Audit lets you run a like-for-like analysis of up to 3 competitors, showing prospects exactly how their website stacks up against the competition. Combined with our Local Grid feature, you can visualise competitors on a map and highlight local ranking differences, which is a powerful motivator for closing deals.
Can I audit multiple websites at once?
Yes—with Batch Testing, you can audit hundreds or even thousands of businesses in one go. This is ideal for prospecting, lead qualification, or monitoring your existing client portfolio at scale.
Do you offer a free trial or demo?
Yes, but we need to know a bit about you first to make sure we can give you the best experience during the trial. You can Book a demo and request a Free strategy call. If you would like to trial Insites in your organisation, we are happy to talk you through options during the demo call.













