HEROLD wanted to generate more qualified leads for the sales organization, while at the same time improve the sales conversion rate and the associated revenue for websites and presence management.
A major hurdle to overcome was that potential customers did not know whether their online presence and/or website was good or bad. This meant sales reps had to use multiple tools and visuals to try to convince a business to make changes.
“Results are what matter and Insites has delivered a clear improvement of our results.”
HEROLD selected Insites as an accurate, comprehensive, and robust solution to improve lead generation and structure of the sales process.HEROLD was able to create clear call-to-actions in lead generation campaigns. The Silktide reports provided an objective and detailed view of the website and the online presence of the SMB. Field-based and telesales teams were able to utilize Insites reports to produce a structured and objective assessment of a business’s website and online presence. The flexibility and adaptability of Silktide’s platform was key toHEROLD’s selection of Silktide as a solution provider.
Insites reports significantly improved the volume and quality of leads delivered to sales.
Higher engagement – Marketing campaigns with Insites reports had a 3x higher click-through (9.3% vs. 3.2%).
Hot leads generated – 4.7% of all targeted businesses ran a digital health check.
Higher ARPA – Converted leads result in more than double the revenue (compared to the control group not using Insites).
Success in multiple sales channels – Leads were converted in telesales (10%) and field sales (90%).
HEROLD specializes in online media and marketing services, bringing together sellers with potential clients in keeping with its motto: “we connect buyers and sellers”. Around four million consumers use HEROLD’s online portals and apps to find the right local service provider.