Born out of an idea nearly 10 years ago, Insites has seen many iterations over the years. But its purpose has always remained the same; Insites is a platform that has been designed to help small businesses grow by helping the folks that work with them. We talk about it a lot in our comms, but there are many ways in how we support small businesses, and why we’ve built our product around helping them succeed.
Small businesses are constantly at risk; whether it’s from a global pandemic or the mere fact that 20% of small businesses fail in the very first year and nearly half within the first five. [Oberlo] Whilst there are many factors that impact a small business’s success (or lack of), one of the main drivers is always awareness. Though SMBs will tout for business through referrals or their network, online visibility is imperative.
However, in a world of online SEO audits, content analysing tools and Google Analytics, we noticed that many small businesses were left stranded in a sea of complex jargon and time-consuming tools that weren’t even looking at a local level in the first place. That’s why Insites was created.
For me and the team, supporting small is as much a personal passion as well as a company value. As a team we’re remote, but we’re all joined by our passion for small business. For some, our passion for supporting small has defined where we live; I live in Belper, one of the UK’s top-rated high streets, and our marketing manager Coral is based in Romsey, one of many of Hampshire’s thriving small market towns.
But for us, it’s not just about the high street. From your local plumber to your favourite indie cafe, or even your local start-up B2B, many of the SEO tools on the market just aren’t set out to support small businesses. They’re complicated, hard to read and review, and too user-unfriendly for small businesses who don’t have the time or resources to engage with complex SEO tools.
There are over 5.5 million small businesses in the UK alone and we just can’t help them all on our own. That’s why our platform is built for marketing agencies, web companies and… well anyone that works alongside SMBs. So we’ve committed to building a platform that is designed with small businesses in mind; it reports on search findings at a local level and provides insights in a language any non-marketer can understand with easy-to-follow guides on how to fix issues.
Our commitment to small businesses is to enable their growth. But to dig a bit deeper, we want to share what we value:
It’s not lost on me that talking values and living values are two different things. So we hold ourselves accountable to our values by living by some simple but important rules:
As someone who works with small businesses, you can best support them by giving them valuable insights into their business that they can understand and takes you less than 60 seconds to generate. Find out more about what Insites offers and work with us here.
👋 AndrewCEO, InsitesYou can find me on LinkedIn here
Not yet using Insites? Insites gives you insights into any company’s online performance in just 60 seconds. Request a demo for your enterprise organisation by reaching out to us here, or sign up here for a 7 day free trial and 15 reports.
17th September 2021
03rd October 2019