How to use Insites to create impactful conversations with prospects

Give your prospect space to share their challenges Before going in with the hard sell, let your client talk through their paint points and challenges. You’ll already have the answers in front of you because you’ve already done your homework thanks to Insites – but giving your prospect space to speak assures them that you’re invested in their project.
Respond using findings from your audit and jargon-free language Not every prospect is going to understand social media algorithms. And very few are going to understand the inner workings of SEO or core web vitals. That’s why they’re looking to hire you! So guide them through each of their pain points via your audit findings, and using jargon-free language from your audit, talk through key findings and how they’re impacting their online presence (and creating said pain points.)
Emphasise your manual checks Leaving manual checks to last is your way of highlighting those all-important differentiators between you and any other agency they may be speaking to. Diving into why they need to improve things like site design, brand consistency, and so on, is easier to back up when you it’s compacted with wider result findings.
Prove your points with a competitor analysis Nothing motivates clients more than knowing that their competitors are doing something better than them – and it’s helping them grow, to boot. By showing them a like-for-like score, even those nervous about digital service solutions will have reason to continue the conversation.
Conclude with an audit direct to their inbox We hear your objection – they could take your report and share it with another supplier. But hear us out, sending your audit to your prospect gives them the opportunity to independently review your audit on their online presence in a language they understand. All Insites audits are jargon-free and, if you’ve added them, will include your manual checks so that your clients have a comprehensive and accurate view of their online presence. For the prospects that like to go away and mull over a decision, this could be the key sales collateral that could swing the contract your way. And should you find yourself in the worst-case scenario, they take that audit and share it with another supplier, have no doubt they’ll come back to you anyway. Leaving your prospect with a full report shows you’re confident in your services and that if another supplier does a bad job, you’ll be there to help (without having to negotiate on project cost.)

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How to upsell websites after acquiring broadband and leased line customers

By Izzy Fletcher • September 4, 2025

For telecommunications companies, the journey doesn't have to end when you've successfully connected a customer with broadband or leased line services. In fact, that's where the real opportunity begins. While your core connectivity services keep businesses running, your local business customers are often struggling with a critical gap: their digital presence. Large telcos are uniquely positioned to bridge this gap by expanding into digital marketing solutions, particularly website development and search optimisation services. If you've been exploring this territory over the past few years but finding it challenging to scale or your sales team needs a quicker way to identify the opportunities, we’ve got the answer to your problems.