High-converting local landing pages 2022 | Helpful infographic + checklist

A shout out to digital marketing heroes for small businesses everywhere. Here’s a present for you. This high-converting local landing pages infographic and checklist are the tools you need to stay ahead of the local competition, engage and convert new customers online in 2022. Especially useful for SMBs with multiple local bricks and mortar branches and ‘trades’ that want to branch out and serve nearby towns / districts too.

Did you know, nearly half of all searches on Google each year demonstrate ‘local intent’? Moreover, in 2022, its estimated c. 80% of US disposable income will be spent within 20 miles of home, factoring in the rise of E-commerce? When you also take into account the fact that most searches are on mobiles and SERPs is informed by location-based GPS (meaning Google returns the ‘nearest businesses’), that explains why, creating optimised local landing pages is a winning formula.

Here’s how to set about growing your audience-reach by appealing to new customers ‘on a local level’ in 2022. May the local SEO force be with you.