Many websites have invisible configuration problems that undermine their SEO, usability and performance.
Insites runs a number of standard checks on the behavior of your web servers to help:
- 404 page – checks that the website has a working “Page not found” page, which is strongly recommended for both SEO and usability.
- WWW redirection – best SEO and usability practice is for your website to exist either with or without a “www.” prefix, but never with both.
- SSL – confirm that SSL is set up for the website. Google is gradually penalizing sites that don’t use SSL in both search results and the Chrome browser.
- IP redirection – best practice is to have a unique IP address for this website point directly to the hostname.
You can choose to disable any of these checkpoints if you wish.