# Insites

> The AI-powered audit platform for digital marketing providers - helping agencies find SMB customers, close more deals and unlock upsells.

Insites is an AI visibility auditing platform and agentic workflow engine. It lets teams audit any business for AI search readiness (AEO, SEO, local SEO, accessibility, performance, and more), plug audit results into AI tools via MCP and API, and automate sales research that used to take hours. The platform is used by agencies, SaaS teams, and enterprise sales organisations selling digital services to SMBs.

## Pages

- [Insites is the simplest way to sell AI visibility, SEO & local to SMBs](https://insites.com/): One clear 60-second audit across AI visibility, SEO and local that you and your client both understand, then sell the fix. Used by 200+ agencies worldwide.
- [About Insites: helping local businesses get found online](https://insites.com/about/): Insites is a 14-person team in Derby, UK building audit and AI visibility tools that help sales teams sell digital marketing to local businesses.
- [What is AEO? Answer Engine Optimisation Explained](https://insites.com/ai-visibility/what-is-aeo/): Answer Engine Optimisation (AEO) explained for agencies. We analysed 10,000 businesses to reveal what actually gets clients recommended by AI, and what to fix.
- [All Audits](https://insites.com/all-audits/): 70+ digital checks across 11 categories. Explore every audit in Insites - from SEO and local listings to AI visibility, performance and compliance.
- [Website Accessibility Audit Tool for Sales Teams & Agencies](https://insites.com/audits/accessibility/): A website accessibility audit tool for sales teams. Find accessibility issues on any site in one click: colour contrast, alt text, WCAG A/AA/AAA and overlay detection, in a report anyone understands.
- [Ads Audit Tool: Detect Competitor Google & Facebook Ads](https://insites.com/audits/ads/): An ads audit tool for sales teams. See whether any prospect is running Google or Facebook Ads in 60 seconds, detect paid keywords, retargeting and ad readiness, then sell the gaps.
- [Website Data Compliance Audit Tool: GDPR, CCPA & Cookies](https://insites.com/audits/compliance/): A website data compliance audit tool for sales teams. Show prospects their gaps in 60 seconds: cookie consent, privacy policy, GDPR and CCPA, in one clear score anyone understands.
- [Website Content Audit Tool for Sales Teams & Agencies](https://insites.com/audits/content-and-ux/): A website content audit tool for sales teams. Audit any site's content and UX in 60 seconds: spelling, grammar, broken links, contrast and mobile-friendliness, in a report anyone understands.
- [Local SEO Audit Tool for Google Business Profile & Listings](https://insites.com/audits/local-seo/): A local SEO audit tool for sales teams. Audit any local business for Google Business Profile, listings, reviews, Local Grid rankings and AI visibility, in one clear report clients understand.
- [Website Performance Audit Tool: Speed, Core Web Vitals & Mobile](https://insites.com/audits/performance/): A website performance audit tool for sales teams. Audit any site's speed in 60 seconds: Core Web Vitals, Lighthouse score, page load and mobile-friendliness, in a report anyone understands.
- [White-Label SEO & AEO Audit Tool for Sales Teams & Agencies](https://insites.com/audits/seo/): A white-label SEO and AEO audit tool for sales teams. Show any prospect their SEO issues in 60 seconds, from on-page and local to backlinks, Core Web Vitals and the AEO factors AI search reads, in one clear score anyone understands.
- [Social Media Audit Tool for Sales Teams & Agencies](https://insites.com/audits/social-media/): A social media audit tool for sales teams. Audit any prospect's presence across 9 platforms: Facebook, Instagram, TikTok, X, LinkedIn and more, in a report anyone can understand.
- [Andrew Waite - Blog](https://insites.com/blog/author/andrew-waite/): Articles by Andrew Waite on the Insites blog.
- [Coral Wood - Blog](https://insites.com/blog/author/coral-wood/): Articles by Coral Wood on the Insites blog.
- [Insites Team - Blog](https://insites.com/blog/author/insites-team/): Articles by Insites Team on the Insites blog.
- [Izzy Fletcher - Blog](https://insites.com/blog/author/izzy-fletcher/): Articles by Izzy Fletcher on the Insites blog.
- [Nicky Kemp - Blog](https://insites.com/blog/author/nicky-kemp/): Articles by Nicky Kemp on the Insites blog.
- [Paul Wood - Blog](https://insites.com/blog/author/paul-wood/): Articles by Paul Wood on the Insites blog.
- [Sharlotte Briscoe - Blog](https://insites.com/blog/author/sharlotte-briscoe/): Articles by Sharlotte Briscoe on the Insites blog.
- [BrightLocal alternative for sales teams](https://insites.com/brightlocal-alternative/): BrightLocal manages local SEO. Insites helps your team win the client. The sales-focused alternative with whole-presence audits, AI visibility, batch prospecting and one simple score.
- [Careers at Insites: join our mission to help SMBs succeed](https://insites.com/careers/): Join Insites, a small remote team in Derby building software that helps organisations sell digital marketing to small businesses. See open roles and life here.
- [Features: Everything in the Insites Platform](https://insites.com/features/): Explore every Insites feature in one place: white-label audits, Local Grid, prospecting at scale, lead-gen widgets and AI outreach for selling digital.
- [AI Email Generator: Send Personalised Outreach Emails in One Click](https://insites.com/features/ai-email-generator/): Turn any audit into a personalised sales email in one click. AI drafts outreach grounded in real findings, so your team writes less and closes more.
- [AI Keyword Planner: Instant Keyword Research for Sales Teams](https://insites.com/features/ai-keyword-planner/): Generate a ready-to-share keyword plan in seconds, no SEO tools or training needed. Get 100+ keywords ranked by search volume, difficulty and CPC.
- [White-Label AI Visibility Monitoring for Sales Teams](https://insites.com/features/ai-visibility-monitoring/): White-label AI visibility monitoring for sales teams. Track how any local business shows up across seven AI platforms, from ChatGPT and Gemini to Google AI Mode, across awareness, accuracy, reputation and recommendation, and show clients the trend over time.
- [Audit Designer: Build Audits Around the Services You Sell](https://insites.com/features/audit-designer/): Design audits around the services you sell. Drag from 70+ checks, weight the scoring and save views, so every report is focused on exactly what you offer.
- [Batch Auditing & Lead Signals: Find Your Best Prospects at Scale](https://insites.com/features/batch-auditing/): Upload your lead list and audit up to 10,000 businesses across 200+ live signals. Instantly see which SMBs need what you sell and who to call first.
- [Competitor Audit & Local Grid: Show Prospects Where They're Falling Behind](https://insites.com/features/competitor-audit/): Show SMB prospects exactly where local rivals beat them online. Add up to 3 competitors to any audit and reveal gaps in SEO, ads and AI, then close the deal.
- [Local Grid: Local Search Grid & Geo Grid Rank Tracker](https://insites.com/features/local-grid/): Run a local search grid across any SMB's area and see how they rank at 25 points on a visual 5x5 geo grid. Reveal competitor threats, create urgency and close more local SEO deals.
- [Paige: An SEO expert and sales coach in one](https://insites.com/features/paige-agent/): Meet Paige, the AI agent inside Insites. She's an SEO expert and sales coach in every audit. Ask in plain language, then let her draft emails and proposals.
- [Find a Business to Prospect To](https://insites.com/features/prospect-search/): Search any business type and location, see live audit scores, and start a full audit in one click. The fastest way for reps to find and qualify prospects.
- [Organic Rank Tracking: Monitor Keyword Rankings Over Time](https://insites.com/features/rank-tracking/): Track how businesses rank in Google month after month across every location. See the full top 100, visualise trends and prove your SEO impact to clients.
- [Sharing & Exporting: Turn Audits into Prospecting Tools That Close Deals](https://insites.com/features/sharing-and-exporting/): Generate a clear online-presence report on any business, then share it as a link, PDF or AI-written email in seconds - audits that turn prospects into deals.
- [White-Label SEO & AEO Audits: Branded Reports You Sell as Your Own](https://insites.com/features/white-label-audits/): White-label SEO and AEO audits. Send branded SEO reports and AI visibility reports with your logo, colours and domain, so every agency-branded audit looks like it came from your team, not Insites.
- [Integrations - Connect Insites to the Tools You Sell With](https://insites.com/integrations/): Connect Insites to your CRM, ad platforms, local directory tools and AI agents, so you can audit, win and onboard prospects without leaving the tools you use.
- [Adplorer ad & SEO audit tool](https://insites.com/integrations/adplorer/): Pull Adplorer ad data and previews into the audit so you can show a prospect their advertising gap and sell the campaigns that fill it.
- [SEO & AEO audit API](https://insites.com/integrations/api/): Pull SEO and AEO audit data straight into your own systems with our REST API, then build bespoke audit tools and custom workflows on Insites' data.
- [Share an SEO & AEO audit live with CrankWheel](https://insites.com/integrations/crankwheel/): Start a no-download screen share in one click and walk a prospect through their SEO and AEO audit live, with no friction and no "can you see my screen?".
- [SEO/AEO audit + Duda website builder](https://insites.com/integrations/duda/): Run an SEO and AEO audit to show a prospect what's wrong, then generate a brand-new site with Duda's AI in seconds, all on the same call.
- [SEO & AEO audit tool for HubSpot](https://insites.com/integrations/hubspot/): Kick off an SEO and AEO audit from a HubSpot record, push the findings back onto it, and let the leads you generate flow straight into HubSpot.
- [iPromote ad & SEO audit tool](https://insites.com/integrations/ipromote/): Surface iPromote campaign data in the audit so you can benchmark a prospect's ads and sell exactly the campaigns they are missing.
- [Leadzai ad & SEO audit tool](https://insites.com/integrations/leadzai/): Bring Leadzai ads performance into the audit to show a prospect where their advertising falls short and sell the campaigns that would fix it.
- [SEO/AEO audit + Lovable AI site builder](https://insites.com/integrations/lovable/): Run an SEO and AEO audit to show a prospect what's wrong, then build a brand-new site with Lovable from a simple prompt, all on the same call.
- [SEO & AEO audit MCP server](https://insites.com/integrations/mcp/): Give AI agents live access to SEO and AEO audit data through our MCP server, so assistants like Claude can audit prospects and surface gaps on demand.
- [Partoo listings & local SEO audit](https://insites.com/integrations/partoo/): Connect Partoo to pull its presence scan into your Insites audit, broadening directory coverage and putting listings, SEO, AEO and reviews in one view.
- [SEO & AEO audit tool for Salesforce](https://insites.com/integrations/salesforce/): Trigger an Insites SEO and AEO audit from any Salesforce record. The score, issues and recommendations sync straight back onto the contact or account.
- [Uberall listings & local SEO audit](https://insites.com/integrations/uberall/): Connect Uberall to pull its location scan into your Insites audit, widening directory coverage and putting listings, SEO, AEO and reviews in a single view.
- [SEO & AEO audit webhooks](https://insites.com/integrations/webhooks/): Get SEO and AEO audit events pushed to your stack in real time, so your systems and agentic workflows react the moment an audit completes.
- [Yext scan & local SEO audit tool](https://insites.com/integrations/yext/): Connect Yext to bring its listings scan into your Insites audit, widening the directories you check and putting listings, SEO, AEO and reviews in one view.
- [Automate SEO & AEO audits with Zapier](https://insites.com/integrations/zapier/): Connect Insites to thousands of apps with Zapier to start SEO and AEO audits, route results and trigger follow-ups across your stack, without writing code.
- [SEO & AEO audit tool for Zoho](https://insites.com/integrations/zoho/): Run an SEO and AEO audit on any Zoho contact and push the results back to the record, keeping your whole team on the latest insight.
- [Cookie Policy](https://insites.com/legal/cookie-policy/): How Insites Technologies Limited uses cookies on our website and in our services, the types of cookies we use and how you can manage them.
- [Privacy Policy](https://insites.com/legal/privacy/): How Insites Technologies Limited collects, uses and protects your personal data when you use our website or services.
- [Terms of Service](https://insites.com/legal/terms/): Terms and conditions applicable to Insites Technologies Limited e-commerce customers who signed up online and pay monthly by credit card.
- [Local Falcon alternative for sales teams](https://insites.com/local-falcon-alternative/): The Local Falcon alternative for sales teams. Local Falcon tracks rankings and AI visibility; Insites audits the whole online presence and helps your team sell it, with white-label audits, lead generation and proposals.
- [The best SEO audit tool alternative to marketgoo for sales teams](https://insites.com/marketgoo-alternative/): Insites is the sales-friendly alternative to marketgoo, auditing local SEO, ads, social, accessibility, AI visibility and more. Compare features, audits, and integrations side by side.
- [Otterly.AI alternative for sales teams](https://insites.com/otterly-ai-alternative/): The Otterly.AI alternative for teams that sell. Otterly.AI audits and tracks AI visibility market by market; Insites audits the whole online presence and helps your team sell it, with white-label audits, lead generation and proposals.
- [Peec AI alternative for sales teams](https://insites.com/peec-ai-alternative/): The Peec AI alternative for teams that sell. Peec tracks brand visibility in AI search; Insites audits the whole online presence and helps your team sell it, with white-label audits, lead generation and proposals.
- [Insites Pricing | Built Around Your Business](https://insites.com/pricing/): How Insites pricing works: an annual platform with unlimited users and unlimited lead-gen widgets, where you only pay for what you use: audits, AI audits, local grids and tracked keywords. No set price list, we build a package around your team. Request a demo.
- [Profound alternative for teams selling to local businesses](https://insites.com/profound-alternative/): The Profound alternative for teams that sell to local businesses. Profound gives brands deep AI search analytics; Insites audits the whole online presence and helps your team sell it, with white-label audits, lead generation and proposals.
- [Rankscale alternative for sales teams](https://insites.com/rankscale-alternative/): The Rankscale alternative for teams that sell. Rankscale tracks AI visibility across 17+ engines on a credit-based plan; Insites audits the whole online presence and helps your team sell it, with white-label audits, lead generation and proposals.
- [Book a demo](https://insites.com/request-a-demo/): Book a relaxed 30-minute discovery call with Insites. No pitch, just an honest chat about fit. Insites is an annual, invest-to-grow partnership, so the call is where we work out whether we're right for each other.
- [The AEO Guidebook for Agencies: get local businesses recommended by AI](https://insites.com/resources/aeo-guidebook/): A practical, step-by-step AEO guidebook for agencies: simple checklists to get local business clients recommended by ChatGPT, Gemini and Perplexity. Free PDF.
- [The AI Visibility Report 2026: how AI chooses local businesses](https://insites.com/resources/ai-visibility-report/): We analysed 10,000 US businesses across ChatGPT and Perplexity to reveal which signals drive AI recommendation. Download the free AI Visibility Report.
- [Five Insites: the weekly newsletter for selling to SMBs](https://insites.com/resources/five-insites/): Five Insites is a free weekly newsletter: five key SEO, AEO and AI-visibility insights for agencies and reps selling to local businesses, sent every Thursday.
- [Why AI search makes your local SEO pitch a lot simpler](https://insites.com/resources/five-insites/ai-search-makes-your-local-seo-pitch-simpler/): Websites matter more for AI but reviews still reign, the rise of Agentic Search Optimisation, Google pulling in Reddit, Meta's action-taking AI agents, and ChatGPT ads for every US business.
- [Five digital marketing, SEO and AEO insights from the week](https://insites.com/resources/five-insites/five-seo-aeo-insights-from-the-week/): Nearly 90% of brands have zero AI mentions, Google's Universal Cart, mixed messages on llms.txt, SynthID content detection, and LinkedIn's paid creator events.
- [Google's AI is citing your content, then sending leads to your competitors](https://insites.com/resources/five-insites/google-ai-sending-your-leads-to-competitors/): Google's AI is quietly building entity profiles on your clients, AI search adoption rises as trust declines, AI Overviews cite your content then recommend competitors, what actually gets you cited in AI search, and LinkedIn's new collaborative posts.
- [Google just made you liable for whatever its AI does in your ad account](https://insites.com/resources/five-insites/google-just-made-you-liable-for-its-ai/): Google's new Ads terms shift AI liability onto advertisers as of 1 July, a data firm finally puts a real number on ChatGPT ad spend, marketers love AI but 78% of their customers wish they didn't, the nonprofit newsroom outgrowing everyone on social without a single growth hack, and the technical checklist for getting a client's site AI-crawlable.
- [Google is now legally responsible for its own AI answers](https://insites.com/resources/five-insites/google-legally-responsible-for-ai-answers/): A German court rules Google liable for its AI Overviews' mistakes, Apple rebuilds Siri on Google Gemini, ChatGPT hasn't killed Google Search, Claude is the fastest-growing AI traffic source, and Google adds an AI Overviews opt-out toggle.
- [Google Search Console is testing AI search reporting](https://insites.com/resources/five-insites/google-search-console-ai-search-reports/): Google tests AI search reporting inside Search Console, the rise of the agentic web, TikTok hands creators keyword control, how agencies are using Insites MCP to prospect smarter, and Google Maps' Dua Lipa partnership.
- [OpenAI is preparing conversational ads for local businesses](https://insites.com/resources/five-insites/openai-conversational-ads-for-local-business/): ChatGPT referral traffic jumps, OpenAI eyes appointment-based ads, Google's $100 AI Ultra plan, real-time stock in Google Business Profiles, and AI search for multi-location brands.
- [Should we all be planning for zero search traffic?](https://insites.com/resources/five-insites/planning-for-zero-search-traffic/): Condé Nast plans for zero search traffic, Google's reasoning AI, a free playbook for selling local services, building local pages that win in AI, and YouTube's AI search.
- [Someone read ChatGPT's network traffic, here's the tea](https://insites.com/resources/five-insites/someone-read-chatgpts-network-traffic/): Why proving GEO's ROI is the wrong question to ask, what ChatGPT's raw network traffic reveals about how it picks sources, turning one-off Claude prompts into repeatable content audits, why B2B buyers aren't as rational as they think, and the onboarding moment that actually keeps users around.
- [We found what it takes for local businesses to rank in AI](https://insites.com/resources/five-insites/what-it-takes-to-rank-in-ai/): Our new 2026 research on how AI chooses local businesses, why a weak Google Business Profile sinks your SEO, stricter review policies, rising ranking volatility, and a spam crackdown rewarding ethical agencies.
- [Free AI Visibility & GEO Audit Tool for Local Businesses](https://insites.com/resources/free-ai-visibility-audit/): Free GEO and AI visibility audit tool. Check how any local business appears in ChatGPT, Gemini and Perplexity, then get a client-ready report in seconds. No sign-up.
- [Free E-E-A-T Checker & Audit Tool for Local Businesses](https://insites.com/resources/free-eeat-audit/): A free E-E-A-T checker and audit tool for any local business. See how they score on Google's E-E-A-T signals: Experience, Expertise, Authoritativeness and Trustworthiness. Client-ready report, no sign-up.
- [A new way to get around, and a new way to see what matters](https://insites.com/resources/product-updates/2026-05/): The platform has a new side navigation, audits now open on a single Overview tab that surfaces what to fix first, and AI Visibility Check tells you how a business shows up inside ChatGPT, Gemini, Perplexity, and Grok.
- [Meet Paige - plus prospecting and audit design get a lot more powerful](https://insites.com/resources/product-updates/2026-06/): A new AI assistant lives inside every audit, Prospect Discovery can now build prospect lists across multiple industries and locations at once, and Audit Designer expands from an Overview editor into a full audit-building tool with branding and team controls built in.
- [More AI engines covered, faster audit setup, and a clearer picture of what AI is citing](https://insites.com/resources/product-updates/2026-07/): AI Visibility now covers Copilot and Google's AI Overview and AI Mode with a redesigned, more visual Citation Sources breakdown, and new Audit Templates let you build an audit from combinable AI Visibility, Local SEO, Reviews & Reputation, Website Health, and Conversion & Lead Generation bundles.
- [SE Ranking alternative for sales teams](https://insites.com/se-ranking-alternative/): SE Ranking monitors SEO. Insites helps your team sell it. The sales-focused alternative with white-label audits, lead generation and CRM integrations.
- [Success Stories: See how agencies and enterprises scale with Insites](https://insites.com/success-stories/): Discover how agencies, hosting providers, media companies and more have grown using Insites for sales enablement, lead generation and QA.
- [How Consumr Buzz increased their ARPA and retention with Insites website audits](https://insites.com/success-stories/consumr-buzz/): How US agency Consumr Buzz grew ARPA and retention by using Insites' visual, white-label website audits to sell bundled solutions instead of single products.
- [How Edelweiss Digital closed deals faster with Insites website audits](https://insites.com/success-stories/edelweiss-digital/): How Edelweiss Digital, an Austrian marketing agency, won new customers and closed deals faster with visual, easy-to-understand Insites website audits.
- [How FCR Media Ireland improved SEO sales and automated website QA](https://insites.com/success-stories/fcr-ireland/): How FCR Media Ireland, the country's largest SME agency, boosted website and SEO sales 37% and cut costly re-works 65% by automating QA with Insites.
- [How FCR Media Belgium generated more sales with streamlined processes and Insites website audits](https://insites.com/success-stories/fcr-media-belgium/): How FCR Media Belgium, the country's largest SMB agency, drove 10x higher campaign conversion - 15% of visitors became hot leads, 13% became customers.
- [How Gargle doubled the size of their dental marketing agency with SEO audits](https://insites.com/success-stories/gargle/): How US dental marketing agency Gargle doubled in size in two years by swapping days of manual website audits for instant, client-ready reports from Insites.
- [How HEROLD generated more leads and increased conversion rates with labelled website audits](https://insites.com/success-stories/herold/): How HEROLD generated more qualified leads and doubled revenue per account with white-label Insites website audits - plus 3x higher campaign click-through.
- [HostPapa increased inbound SMB leads by 100% month-on-month and hit 14% conversion](https://insites.com/success-stories/hostpapa/): How HostPapa, a global web hosting provider, grew inbound SMB leads by over 100% month-on-month and reached a 14% conversion rate with Insites.
- [How Movido increased SMB lead quality by 35% and cut the sales cycle by 20%](https://insites.com/success-stories/movido/): How German agency Movido lifted SMB lead quality by up to 35%, grew inbound leads 20-30% and boosted sales conversion with easy-to-understand Insites audits.
- [How Overt Digital Media differentiated their agency and generated significant revenue with website audits](https://insites.com/success-stories/overt-digital-media/): How UK agency Overt Digital Media used Insites website audits as their lead magnet to stand out, win qualified leads and generate revenue far beyond the cost.
- [How Robin increased their average order value by 46% with Insites SEO audits](https://insites.com/success-stories/robin/): How Nordic provider Robin, serving 40,000+ SMBs, lifted average order value 46% and now generates 500+ inbound leads a month with Insites SEO audits.
- [How WordJack convert a quarter of all prospects with SEO audits](https://insites.com/success-stories/wordjack/): How WordJack lifted BDR productivity 50% and improved conversion from 1 in 80 to 1 in 25 - converting a quarter of all prospects with Insites audits.
- [How Yell boosted production quality and decreased churn with website audits](https://insites.com/success-stories/yell/): How Yell, the UK's No.1 for managed digital marketing, cut website build turnaround by 20% and benchmarked 36,000+ client websites with Insites audits.
- [A better alternative to BuzzBoard for sales teams](https://insites.com/the-buzzboard-alternative/): The BuzzBoard alternative built for sales teams: live audits scanned on demand, not month-old database records. Compare Insites and BuzzBoard side by side.
- [A better alternative to WooRank for sales teams](https://insites.com/the-woorank-alternative/): The WooRank alternative built for sales teams, not SEO experts. White-label audits, lead generation and insights your reps can actually sell from.
- [Agentic Workflows for SEO Agencies](https://insites.com/use-cases/agentic-workflows/): The clean, consistent, AI-ready audit data that powers your agency's AI agents and automations, across sales, delivery and client retention.
- [SEO Lead Generation Tool: Embed a Free Audit Widget](https://insites.com/use-cases/generate-leads/): An SEO lead generation tool that turns visitors into qualified leads. Embed a free, white-label SEO and AI visibility audit widget on your site, and capture leads with their results attached.
- [Insites for Directories & Yellow Pages | Upsell Digital Marketing to Advertisers](https://insites.com/use-cases/industries/directories/): Give directory and Yellow Pages reps a reason to sell beyond the listing. Automated advertiser audits and AI visibility reports turn renewals into upsells.
- [Insites for Marketing Agencies | AI-Powered SEO Audits](https://insites.com/use-cases/industries/marketing-agencies/): Win more clients with AI-powered website audits built for marketing agencies: white-label reports, competitor analysis, plus MCP and REST API integrations.
- [Insites for Media & Newspapers | Upsell Digital Marketing to Advertisers](https://insites.com/use-cases/industries/media/): Turn advertisers into digital customers. Insites audits every advertiser's website and gives media reps the data to sell sites, SEO and AI visibility.
- [Insites for Vertical SaaS | Upsell Digital Marketing Alongside Your Software](https://insites.com/use-cases/industries/saas/): Sell software and digital marketing as one package. Insites runs instant website audits that reveal every gap and let your reps upsell SEO, sites and more.
- [Insites for Telecoms | Upsell Websites & AI Visibility to Business Customers](https://insites.com/use-cases/industries/telecoms/): Upsell websites and AI visibility to your business customers. Bulk-audit your whole base to surface exactly who needs a website, SEO or digital marketing.
- [Insites for Web Hosts & Domain Registrars | Upsell Websites & Digital Marketing](https://insites.com/use-cases/industries/web-hosts/): Help web hosts and domain registrars upsell website builds, AI visibility and marketing with automated audits that show every customer exactly what they need.
- [SEO & AI Audits for Resellers | White-Label Partner Program](https://insites.com/use-cases/resellers/): Offer branded SEO and AI visibility audits to your clients without building the technology yourself. White-label the Insites platform and turn audits into recurring revenue.
- [SEO Audits for Retention & Upselling](https://insites.com/use-cases/retention/): Prove your agency's value with trackable audit scores your clients understand. Show measurable progress, drive retention and spot natural upsell opportunities.
- [SEO Audits for Sales Teams](https://insites.com/use-cases/sales-teams/): 360° online presence audits in 60 seconds. White-label, colour-scored reports that help non-technical sales reps sell more digital marketing.
- [QA, SEO & AI Visibility Audits for Website Builders](https://insites.com/use-cases/website-builders/): Stop shipping websites with hidden flaws. Get faster sign-off and happier clients with audits that catch quality, SEO and AI visibility problems before your clients do.
- [Blog & news](https://insites.com/blog/): Sales tactics, marketing trends, and product news for agencies and reps selling to SMBs.

## Blog
- [Why Your Clients Rank #1 on Google and Still Vanish on AI Search](https://insites.com/blog/why-your-clients-rank-1-on-google-and-still-vanish-on-ai-search/): Ranking #1 on Google no longer means a client shows up when someone asks ChatGPT the same question. Here's why the two systems disagree, and how to turn the gap into a sellable service.
- [Where does ChatGPT get its information about local businesses?](https://insites.com/blog/where-does-chatgpt-get-its-information-about-local-businesses/): Insites analysed 10,000 US local businesses across ChatGPT and Perplexity, logging every cited source. Here's exactly where AI looks, and in what order, when building a picture of a business.
- [The AI visibility benchmark: how 10,000 local businesses actually perform in ChatGPT and Perplexity](https://insites.com/blog/the-ai-visibility-benchmark-how-10000-local-businesses-actually-perform-in-chatgpt-and-perplexity/): Insites analysed 10,000 US local businesses across ChatGPT and Perplexity. Here's the full benchmark: how many are known, how they're described, and how often they're actually recommended.
- [Does ChatGPT hallucinate local businesses? The data on AI accuracy](https://insites.com/blog/does-chatgpt-hallucinate-local-businesses-the-data-on-ai-accuracy/): New Insites research on 10,000 US local businesses shows ChatGPT and Perplexity find most businesses, but only around half describe them correctly. Here's what that means for agencies.
- [There are two kinds of AI visibility report, and your agency needs both](https://insites.com/blog/two-kinds-of-ai-visibility-report-your-agency-needs-both/): In traditional SEO, technical audits and rank tracking were two separate jobs. AI visibility needs the same split. Here is how white-labelled AEO audits and AI visibility tracking help agencies win and keep clients.
- [What AI uses to choose local businesses and what It ignores](https://insites.com/blog/what-ai-uses-to-choose-local-businesses-and-what-it-ignores/): This 2026 study reveals what it takes for local businesses to be found and recommended by AI search engines like ChatGPT and Perplexity.
- [How to scale your agency in the age of AI when your sales team doesn't understand what they're selling](https://insites.com/blog/agency-growth-strategies-navigating-challenges-and-scaling/): How to scale your agency in 2026 when your sales team doesn't understand what they're selling. A story-led playbook for growing sales in the age of AI search.
- [The 5 best lead generation tools for digital marketing providers](https://insites.com/blog/the-5-best-lead-generation-tools-for-digital-marketing-providers/): Compare features, pricing and pros/cons of 5 lead generation tools for agencies, and find out which one delivers instant, personalised value that actually converts.
- [How agencies use a free white-label SEO audit tool to generate leads on autopilot](https://insites.com/blog/how-agencies-use-a-free-white-label-seo-audit-tool-to-generate-leads-on-autopilot/): Embed a site audit widget, white-label it with your brand, and turn your website into a pipeline of warm, qualified local business prospects, without a single cold call.
- [The 8 best AI visibility, GEO and AEO auditing tools for agencies in 2026](https://insites.com/blog/the-8-best-ai-visibility-and-geo-auditing-tools-for-digital-marketing-agencies/): We compared the 8 best AI visibility, GEO and AEO audit tools for agencies and sales teams selling to local SMBs, with pricing, pros and cons, to help you pick the right fit.
- [How to sell local SEO services: A complete guide for digital marketing providers and agencies](https://insites.com/blog/how-to-sell-local-seo-services/): Learn why complex reports kill sales conversations and how to present insights that local business owners actually understand.
- [How to rank in AI Overviews, and 4 ways to help local business clients optimise](https://insites.com/blog/4-ways-to-help-local-business-clients-optimise-in-google-ai/): Selling SEO or GEO? Discover how Google AI Overviews work, what triggers them, and how to help local business clients show up in AI search.
- [The 6 best local ranking grid tools: Insites, Local Falcon, Places Scout, BrightLocal, Local Viking & Semrush](https://insites.com/blog/the-6-best-local-ranking-grid-tools-for-agencies/): Which local ranking grid tool is right for your agency? Compare features, pricing & pros/cons of 6 top geo-grid trackers for local SEO in 2026.
- [Selling AI visibility: Show local business clients their ChatGPT performance in one clear overview](https://insites.com/blog/selling-ai-visibility-to-local-business-clients/): Show SMB clients their ChatGPT ranking, identify gaps, and sell AI visibility solutions-all with one simple test.
- [SEO vs GEO: what actually matters for local business rankings](https://insites.com/blog/seo-vs-geo-what-actually-matters-for-local-business-rankings/): Learn the difference between SEO and GEO, how they overlap, and how to optimise your clients for both traditional search and AI visibility.
- [The 10 best website and SEO auditing tools for agencies in 2026](https://insites.com/blog/the-10-best-website-and-seo-auditing-tools/): We compared the 10 best website and SEO audit tools for agencies and sales teams, with pricing, pros and cons, to help you pick the right fit.
- [How top digital marketing providers build sales confidence without hiring SEO experts](https://insites.com/blog/how-top-digital-marketing-providers-build-sales-confidence-without-hiring-seo-experts/): Your competitors are already doing this. Discover the exact systems top digital marketing providers use to build sales confidence and close significantly more deals.
- [How should digital marketing agencies be reacting to ChatGPT Atlas? What you need to know](https://insites.com/blog/how-should-digital-marketing-agencies-be-reacting-to-chatgpt-atlas/): ChatGPT Atlas is changing local search. Learn how it impacts your SMB clients' visibility and what your agency needs to do now to stay ahead
- [How to help your local business clients rank in AI Engines like ChatGPT](https://insites.com/blog/how-to-help-your-local-business-clients-rank-in-ai-engines-like-chatgpt/): How to help your clients rank in AI like ChatGPT. Learn practical tactics and see how Insites' AI Readiness Checks can keep clients visible as search evolves.
- [How to scale your digital marketing agency without training sales reps on Semrush or Ahrefs](https://insites.com/blog/how-to-scale-your-digital-marketing-agency-without-training-sales-reps-on-semrush-or-ahrefs/): Insites is the local SEO audit tool for selling, delivering and managing websites at scale.
- [Check your client's E-E-A-T scores and prove SEO value to SMB clients and prospects](https://insites.com/blog/check-your-clients-eeat-scores-and-prove-seo-value-to-smb-clients-and-prospects/): Insites just launched a new EEAT check that analyses any business's score and highlights exactly where credibility gaps exist in their online presence.
- [How digital marketing agencies can optimise for AI search and get recommended in ChatGPT](https://insites.com/blog/how-digital-marketing-agencies-can-optimise-for-ai-search-and-get-recommended-in-chatgpt/): Learn how digital marketing agencies can optimise for AI search and ChatGPT recommendations. Discover experimental strategies to help clients rank in AI memory systems and get more referrals.
- [How to help your local business clients rank in Google's AI mode](https://insites.com/blog/how-to-help-your-local-business-clients-rank-in-googles-ai-mode/): Learn how Google's AI Mode changes local SEO for digital marketing agencies. Essential audits and optimisation strategies to help your clients win in AI search.
- [How to upsell websites after acquiring broadband and leased line customers](https://insites.com/blog/how-to-upsell-websites-if-you-already-sell-broadband-to-local-businesses/): Insites is the local SEO audit tool for selling, delivering and managing websites at scale.
- [The personalisation gap that's costing you business](https://insites.com/blog/the-personalisation-gap-that-s-costing-you-business/): 80% of consumers are more likely to make a purchase when brands offer personalised experiences. Are you delivering?
- [How to audit your SMB clients SEO ranking and AI search visibility](https://insites.com/blog/how-to-audit-your-smb-clients-seo-ranking-and-ai-search-visibility/): BrightEdge research shows that ChatGPT and Google are now giving wildly different responses to the same searches. Learn how to optimise for both AI and SEO.
- [Google's June 2025 Core Update: What your SMB clients need to know and how you can help](https://insites.com/blog/google-s-june-2025-core-update-what-your-smb-clients-need-to-know-and-how-you-can-help/): How Google's June Core Update affects digital marketing solution providers who work with small-medium businesses
- [SEO vs GEO: How E-E-A-T helps your clients win at both and how to make it happen](https://insites.com/blog/seo-vs-geo-how-e-e-a-t-helps-your-clients-win-at-both-and-how-to-make-it-happen/): Understand the difference between SEO and GEO. Need a quick way to audit SMB local business on their SEO and AI ranking? We've got the answer to that too.
- [Instagram content is about to appear in Google search results - here's what your digital marketing agency needs to know](https://insites.com/blog/instagram-content-is-about-to-appear-in-google-search-results-here-s-what-your-digital-marketing-agency-needs-to-know/): Instagram announced that they will be showing posts from business accounts in Google search results. This is a great opportunity to upsell social media services.
- [5 ways digital marketing providers can help local businesses get found in ChatGPT](https://insites.com/blog/5-ways-to-optimise-local-businesses-in-chatgpt/): Selling digital marketing to local businesses? Discover 5 ways to get them cited in ChatGPT and position your sales team as experts in AI optimisation.
- ["Is SEO dead?" How to handle this common sales objection with confidence](https://insites.com/blog/is-seo-dead-how-to-handle-this-common-sales-objection-with-confidence/): Learn how to handle the 'Is SEO dead?' objection with Google's own data. Turn AI concerns into sales opportunities with proven conversation frameworks.
- [Are your clients invisible to AI search agents? A complete guide for digital marketing sales teams](https://insites.com/blog/why-your-sales-team-needs-to-understand-ai-search-agents-and-how-to-help-them-win-more-deals-with-smb-clients/): Your clients are invisible to ChatGPT, Gemini, and Perplexity. Discover 6 critical AI optimisation gaps your sales team should spot to win more deals and future-proof client businesses.
- [Economic uncertainty is creating new opportunities for digital marketing providers selling to SMBs](https://insites.com/blog/economic-uncertainty-is-creating-new-opportunities-for-digital-marketing-providers-selling-to-smbs/): Surprising data reveals 49% of SMBs are boosting marketing budgets while 75% invest in AI. Get the complete sales playbook for capitalising on these opportunities as a digital marketing provider.
- [How enterprise digital marketing providers can standardise their keyword research approach at scale](https://insites.com/blog/how-enterprise-digital-marketing-providers-can-standardise-their-keyword-research-approach-at-scale/): Why keyword research actually matters for small businesses, the challenges digital marketing providers face and how to overcome SEO objections with Insites Keyword Planner.
- [A sales guide to win SMB clients who've been burnt by poor SEO](https://insites.com/blog/a-sales-guide-to-win-smb-clients-who-ve-been-burnt-by-poor-seo/): Insites is the local SEO audit tool for selling, delivering and managing websites at scale.
- [How local keyword data helps close more digital marketing deals](https://insites.com/blog/how-local-keyword-data-helps-close-more-digital-marketing-deals/): For enterprise sales teams looking to boost conversion rates, local keyword data offers that perfect sweet spot between scalability and personalisation. It lets you quickly qualify leads, create targeted proposals, and demonstrate compelling value without having to spend ages researching each prospect manually.
- [Introducing Keyword Planner: SEO analysis designed for sales teams](https://insites.com/blog/introducing-keyword-planner-seo-analysis-designed-for-sales-teams/): Empower your digital marketing sales team with Insites Keyword Planner. Convert more SMB prospects with instant, AI-powered keyword suggestions that build confidence, save time, and demonstrate clear ROI. No SEO expertise required.
- [How to communicate the hidden costs of poor keyword research to your SMB clients](https://insites.com/blog/how-to-communicate-the-hidden-costs-of-poor-keyword-research-to-your-smb-clients/): Insites is the local SEO audit tool for selling, delivering and managing websites at scale.
- [Get cited in AI : 7 strategies for digital marketing providers and their SMB clients](https://insites.com/blog/get-cited-in-ai-7-strategies-for-digital-marketing-providers-and-their-smb-clients/): Discover 7 proven strategies to improve your digital marketing company's AI visibility and get cited in ChatGPT, Claude, and other AI tools. Learn how to position your brand as an authoritative source for SMB digital solutions.
- [Selling SEO vs AEO if you're a digital marketing solution provider](https://insites.com/blog/selling-seo-vs-aeo-if-you-re-a-digital-marketing-solution-provider/): New research reveals that top Google performers aren't always winning in AI tools like ChatGPT. Discover how your digital marketing agency can leverage both SEO and AEO strategies to deliver greater value to SMB clients and stay ahead of competitors. Includes practical implementation tips and industry-specific insights.
- [Google's new landing page screenshots and what they mean for digital marketing agencies](https://insites.com/blog/google-s-new-landing-page-screenshots-and-what-they-mean-for-digital-marketing-agencies/): Google now shows landing page screenshots in Demand Gen ads. Learn how digital marketing agencies can turn this update into new revenue opportunities with Insites auditing tools.
- [What digital marketing agencies need to know about the EU AI act](https://insites.com/blog/what-digital-marketing-agencies-need-to-know-about-the-eu-ai-act/): Learn how digital marketing agencies can navigate EU AI Act compliance while turning new regulations into a competitive advantage. Discover practical strategies for AI governance that help win more SMB clients despite compliance changes.
- [Empowering non-technical sales teams to sell digital marketing services confidently](https://insites.com/blog/empowering-non-technical-sales-teams-to-sell-digital-marketing-services-confidently/): Discover how large digital marketing agencies empower non-technical sales teams to confidently sell SEO, websites, and local listings without technical expertise. Learn proven strategies that help enterprise sales teams increase conversion rates while reducing onboarding time, and see how Insites helps bridge the knowledge gap for large agencies with 10+ sales representatives.
- [How to prepare your sales team for the rise of the AI-literate generation](https://insites.com/blog/how-to-prepare-your-sales-team-for-the-rise-of-the-ai-literate-generation/): Today's students are becoming AI fluent at unprecedented rates. Soon, they'll be the SMB owners your sales team is pitching to with different digital expectations. Learn how Google's education initiatives are accelerating this shift and what it means for enterprise marketing providers. Discover practical strategies to prepare your sales team for the rise of AI-literate clients who expect instant insights, sophisticated solutions, and AI-powered digital marketing approaches. Read our latest insights on navigating this transformation and positioning your services for the next generation of business owners.
- [The secret lead generation tactic digital marketing agencies are using to attract small-medium businesses](https://insites.com/blog/the-secret-lead-generation-tactic-digital-marketing-agencies-are-using-to-attract-small-medium-businesses/): Discover how leading digital marketing agencies use self-service audit widgets to generate qualified SMB leads while providing immediate value. Learn how to implement this strategy with a proven flywheel approach and industry-specific tips.
- [New tariffs spark fear with marketers - how can sales teams navigate the squeeze of ad spend?](https://insites.com/blog/tariffs-ad-spend-fears-and-how-your-digital-marketing-sales-team-can-navigate-the-squeeze/): Discover how your sales team can demonstrate clear ROI to budget-conscious SMBs. Learn 3 key strategies that help digital marketing agencies convert more prospects even when budgets are tight.
- [These Google Business Profile updates will help your clients dominate local search](https://insites.com/blog/googles-review-updates-will-help-your-clients-dominate-local-search/): Google's new review QR code feature creates perfect sales opportunities for digital marketing agencies. Learn about Google's expanded data sources, and how Insites' Local Grid can help your sales team close more deals with SMB clients seeking local SEO services.
- [AI Search Engines Are Sending More Traffic To SMBs And Your Sales Team Needs To Know About It](https://insites.com/blog/ai-search-engines-are-sending-more-traffic-to-smbs-and-your-sales-team-needs-to-know-about-it/): AI search engines drive 123% more traffic to SMBs in 2025. Learn industry-specific AI referral patterns from ChatGPT, Perplexity and Gemini to help your sales team convert more digital marketing clients.
- [Storytelling in Sales: How to make digital marketing data resonate with SMB clients](https://insites.com/blog/storytelling-in-sales-how-to-make-digital-marketing-data-resonate-with-smb-clients/): Transform digital marketing metrics into compelling stories that convert SMB prospects. This guide reveals proven storytelling frameworks, data-to-narrative techniques, and training methods that help sales teams close more deals. Learn how successful digital marketing agencies use storytelling to simplify complex concepts, create emotional connections, and position SMB owners as heroes in their own success stories. Ideal for sales leaders looking to boost conversion rates and stand out in a crowded marketplace.
- [Selling digital marketing to hospitality SMBs: Top 10 industry trends for 2025](https://insites.com/blog/selling-digital-marketing-to-hospitality-smbs-top-10-industry-trends-for-2025/): Discover the 10 digital marketing trends transforming hospitality in 2025. Learn how large sales teams can help SMB hotels and restaurants capitalise on AI, mobile optimisation, and data-driven personalisation to drive bookings and stay competitive in a rapidly evolving digital landscape.
- [Healthcare professionals are going all-in on AI - here's how marketing providers can help them](https://insites.com/blog/healthcare-professionals-are-going-all-in-on-ai-here-s-how-marketing-providers-can-help-them/): Discover how digital marketing agencies can help healthcare professionals showcase their AI innovations online. Learn to leverage Insites' traffic light scoring and Local Grid features to create compelling proposals, demonstrate competitive gaps, and win more healthcare clients.
- [Google's Visual Search Upgrades - What Sales Teams Selling Digital Ads Need to Know](https://insites.com/blog/google-s-visual-search-upgrades-what-sales-teams-selling-digital-ads-need-to-know/): Google's new visual search tools are game-changers for e-commerce and hospitality businesses. Help your sales team turn these updates into closed deals and competitive advantages.
- [Sell more SMB ad services with Google's latest generative AI update](https://insites.com/blog/sell-more-smb-ad-services-with-googles-latest-generative-ai-update/): Google just released generative AI for creating people in ads, and it's a game-changer for digital marketing agencies. This post breaks down how this feature helps your sales team close more deals, removes creative barriers for SMBs, and transforms the ad creation process. Learn specific ways to leverage this update to upsell ad services to your clients and position your agency as cutting-edge AI experts.
- [What your enterprise sales team needs to know about Google's "Ask for Me"](https://insites.com/blog/googles-ask-for-me-could-change-local-business-leads-forever-heres-what-sales-teams-need-to-know/): Insites is the local SEO audit tool for selling, delivering and managing websites at scale.
- [7 customer review stats that will help your sales team convert more SMBs](https://insites.com/blog/7-customer-review-stats-that-will-help-your-sales-team-convert-more-smbs/): How customer reviews impact SMBs and how your sales teams can help with digital marketing solutions.
- [How to Train Digital Marketing Sales Reps in Half the Time](https://insites.com/blog/how-to-train-new-digital-marketing-sales-reps-in-half-the-time/): The framework and step-by-step method for train sales teams quicker and more efficiently
- [New data suggests your sales reps need to talk social search with SMB clients](https://insites.com/blog/new-data-suggests-your-sales-reps-need-to-talk-social-search-with-smb-clients/): What impact does social media search have on small-medium businesses and how can digital marketing solution providers leverage social media upselling in their pitch
- [How AI-powered website audits are transforming cold calls](https://insites.com/blog/how-ai-powered-website-audits-are-transforming-cold-calls/): AI-powered website audits are bringing cold calling back, particularly for enterprise digital marketing sales teams.
- [7 digital marketing metrics your enterprise sales team needs to close more deals](https://insites.com/blog/7-digital-marketing-metrics-your-enterprise-sales-team-needs/): Is your enterprise sales team struggling to sell digital marketing solutions to SMB prospects? Minimise the complexity; here are the 7 metrics that will help them sell.
- [The growing need for sales automation in agencies](https://insites.com/blog/improve-your-sales-process-with-automation/): If managing the sales process is one of your biggest challenges, ask yourself: what could be automated? Too often, mid-large agencies with extensive sales teams let their sale reps spend more time on admin tasks, internal meetings, and lead qualifying, rather than on delivering value to customers. But remember: people buy from people. Your sales [...]
- [Anti-Black Friday - 25 small & sustainable businesses to support instead](https://insites.com/blog/25-small-sustainable-businesses-to-support/): Forget our usual sales and productivity hacks - this week we're doing something different... You might be wondering why we've been highlighting small businesses this week as part of our Anti-Black Friday campaign on LinkedIn. Let me give you some context... Insites is a SaaS tool but our founder Andrew created Insites with a genuine [...]
- [Why this Black Friday you should support small instead](https://insites.com/blog/why-this-black-friday-you-should-support-small-instead/): A few years ago, one of my favourite independent jewellery brands, Cult of Youth, felt the need to put a post out on Instagram about why they're not doing Black Friday. The justifications were as expected; they already had tight margins, they couldn't cope with increased volume because they were a one-woman band, and so [...]
- [How to Improve Your Agency's Sales Productivity and Conversion Scores](https://insites.com/blog/how-to-improve-your-agencys-sales-productivity-and-conversion-scores/): You've got people around you banging the drum about "sales productivity" and how crucial it is for agencies, right? But why does this buzzword dominate the agency world so frequently? The simple answer: it drives conversions. End of the story? Not quite! There's so much more to explore. Agencies often get bogged down by ad-hoc [...]
- [6 Tips for Building a Personal Brand to Grow Agency Awareness](https://insites.com/blog/6-tips-for-building-a-personal-brand-to-grow-agency-awareness/): Introduction Is your LinkedIn also flooded with personal branding tips, hacks, and how-to guides? It's become a hot topic, and for good reason - more professionals are realising its potential. A personal brand is a reflection of who you are, what you stand for, and what you want the world to remember about you. When [...]
- [How to make great content for your agency's niche market](https://insites.com/blog/how-to-make-great-content-for-your-agencys-niche-market-insites/): Whether your niche is niche, or hyper niche, the difference between creating content, and creating great content for your agency's niche market, is what impacts how you rank on search engines, win traffic, and generate leads. So, how do you make great content?
- [How to create a consistent sales process for your agency](https://insites.com/blog/how-to-create-a-consistent-sales-process-for-your-agency/): Introduction: The Importance of Consistency in Sales Processes If you're reading this, chances are your agency is doing well. You've built a strong brand, established a solid client base and delivered results. Now, it's time to shift gears and scale up. With the sales process, you can achieve consistent growth and expand your agency effectively. [...]
- [Online presence audits, now with Pinterest](https://insites.com/blog/online-presence-audits-now-with-pinterest/): Are you servicing clients who are selling products online? An Insites audit checks any business's full online presence - including social media channels like Instagram, Facebook, TikTok, and now Pinterest! What is the Pinterest Check? The new Pinterest check within our audit tool identifies if a business has an active Pinterest account. This will help [...]
- [How to Prepare Your Agency for Your Exit Strategy](https://insites.com/blog/how-to-prepare-your-agency-for-your-exit-strategy/): Discover how to prepare your agency for a profitable exit. Learn how refining processes, optimising a tech stack, and scaling sales can maximise your agency's value.
- [Track on-page SEO with Website Screenshot History](https://insites.com/blog/track-on-page-seo-with-audit-screenshots/): This feature will mostly benefit SEO folk who put the work in to optimise a client's reach in search engines. This feature works alongside other tacking features, and gives SEO production teams a clear and broad understanding of their work at a glance. Plus, sales teams can use it show clients how their website has developed visually overtime.
- [How to upsell to your existing agency clients](https://insites.com/blog/how-to-upsell-to-your-existing-agency-clients/): The power of the upsell - where do we start? Using the relationship you have with existing agency clients to boost revenue, deepen that relationship and making them more 'sticky' in the process is the power we're talking about. Sticking power! Upselling isn't possible with every client, as they have budgets to stick to and [...]
- [Improving Productivity in Your Digital Marketing Agency with Automated Tools](https://insites.com/blog/improving-productivity-in-your-digital-marketing-agency-with-automated-tools/): The goals for each digital marketing agency varies, but the most common ones are to scale the business, grow teams and build a loyal client base.
- [How to use free audits as a lead generation tool for your marketing agency](https://insites.com/blog/how-to-use-free-audits-as-a-lead-generation-tool-for-your-marketing-agency/): Looking to grow your pipeline, but struggling with cold outreach? Here's how to use free online audits to hook your prospects.
- [What is local SEO?](https://insites.com/blog/what-is-local-seo/): What is local SEO, and why is it important? We dive into the importance of local SEO for small businesses and what tactics to use to improve local SEO ranking.
- [AI Essentials for Digital Marketing Agencies: A Guide to Enhancing Small Business Strategies](https://insites.com/blog/leveraging-ai-digital-marketing-agency-guide-smb-growth/): Discover how your digital marketing agency can leverage AI to empower small businesses with personalised strategies!
- [What is an SEO audit?](https://insites.com/blog/what-is-an-seo-audit/): What is an SEO audit? An SEO audit includes finding and fixing content, scanning keyword optimisation, identifying opportunities and more.
- [How Agencies Can Optimise Client eCommerce Sites](https://insites.com/blog/how-agencies-can-optiomise-ecommerce-sites/): As an agency, there are several steps you can take to help you optimise your client's eCommerce site, and how you can deliver impact.
- [Why Google Consent Mode v2 is important for your small business](https://insites.com/blog/why-google-consent-mode-v2-is-important-for-your-small-business-smb/): Google Consent Mode v2 is the latest move from Google to be compliant in the EU. But what does that mean for your small business?
- [Location, Location, Location: A Deep Dive into Local SEO Best Practices - Pt 2](https://insites.com/blog/location-location-location-a-deep-dive-into-local-seo-best-practices-pt-2/): Welcome back for part two! In our last post we explored 4 of the key aspects of mastering Local SEO for your clients, why they're important and the impact they have on your clients business success. This week we're diving into the following points and the actions you can take, to make sure your agency [...]
- [Navigating the Digital Services Act: What business owners need to know](https://insites.com/blog/digital-services-act-what-businesses-need-to-know/): The Digital Services Act is now a legal requirement, but what do you need to know to make sure your clients are compliant?
- [Location, Location, Location: A Deep Dive into Local SEO Best Practices - Pt 1](https://insites.com/blog/a-deep-dive-into-local-seo-best-practices/): Mastering the art of Local SEO is essential for succes in the local markets. Read on to find out what's most important.
- [From Browsing to Buying: Maximising the Impact of Transactional Sites](https://insites.com/blog/maximising-the-impact-of-transactional-sites/): I'm sure that you're very familiar with the fact that one of the biggest challenges you'll face with having a transactional site is converting visitors and getting them to buy. This is one of the biggest pain points for anyone selling online, so today we're diving head first into 7 ways you can maximise the [...]
- [Verticalisation strategies to elevate your brand to new heights](https://insites.com/blog/verticalisation-strategies-to-elevate-your-brand-to-new-heights/): Verticalisation is a strategy that requires a deep dive into your segments, but the results it yields can significantly grow brand presence.
- [The Power of Networking: How to Expand Your Agency's Reach](https://insites.com/blog/the-power-of-networking-how-to-expand-your-agencys-reach/): Networking plays a crucial role in growing a digital agency's reach. You develop and maintain relationships with various contacts in your industry through networking. Read our blog post to find out how to network effectively.
- [AI in 2024: Navigating the Landscape of Intelligent Marketing Strategies part 2](https://insites.com/blog/ai-in-2024-navigating-the-landscape-of-intelligent-marketing-strategies-part-2/): Welcome back! In part one, we looked at what AI has seen so far in the last 7 decades, how AI is propelling personalisation in marketing, how you'll be speaking to AI through chatbots more than ever, and how you'll be leaning on AI to automate your agency's social media. Today in part two, [...]
- [AI in 2024: Navigating the Landscape of Intelligent Marketing Strategies](https://insites.com/blog/ai-in-2024-part1/): Let's take a look a what's to come int he world of AI in 2024 - Buckle up! Here's part 1
- [How to Attract High-Paying Clients as a Freelance Digital Marketer](https://insites.com/blog/how-to-attract-high-paying-clients-as-a-freelance-digital-marketer/): Freelancing and prospecting at the same time is hard. So we're giving you insights into the art of reeling in those high-paying clients in the ever-evolving world of digital marketing.
- [Top Tips for Finding Freelance Clients](https://insites.com/blog/top-tips-for-finding-freelance-clients/): Freelancers know better than anyone that clients are your bread and butter! We put together 7 top tips for finding clients to help elevate your freelance business.
- [Navigating the ad world: AI and ML insights for agencies](https://insites.com/blog/navigating-the-ad-world-ai-and-ml-insights-for-agencies/): In the dynamic realm of advertising, the rise of Artificial Intelligence (AI) and Machine Learning (ML) is transforming the way agencies operate. So let us take you on a stroll through the impact of these technologies on the future of advertising and exploring the cool strategies agencies are adopting to stay ahead.
- [The Client's Perspective: What Businesses Look for in a Successful Agency](https://insites.com/blog/the-clients-perspective-what-businesses-look-for-in-a-successful-agency/): Learn how to provide the most value by looking through your client's lens when it comes to searching for digital marketing services
- [Unleashing the Power of Content Creation: Elevating Your Digital Presence](https://insites.com/blog/unleashing-the-power-of-content-creation-elevating-your-digital-presence/): Whether you're a seasoned entrepreneur, a budding blogger, or a corporate giant, establishing a robust digital presence requires a strategic approach to content creation. In this blog post, we'll explore the importance of content creation and delve into various services that can help you craft compelling and engaging content for your website.
- [7 Strategies to Boost Your Agency Sales Performance](https://insites.com/blog/7-strategies-to-boost-your-agency-sales-performance/): So your small agency has gotten off the ground, the sales are coming in and you're doing good. But could you be doing great? It's an amazing feat making consistent sales and steady income but it's a good idea to up the ranks and start boosting your sales performance & processes to ensure the future [...]
- [The Art of Effective Project Management in Agency Settings (Part 2)](https://insites.com/blog/the-art-of-effective-project-management-in-agency-settings-part-2/): In part one of this long read, we covered the key elements of project management in agencies, who should lead your projects, and how to navigate goal setting and project scheduling. In part 2, we look at the other side of the project management process; managing clients and adapting to challenges, plus how to use agile methodologies to keep your projects progressing as you planned.
- [The art of effective project management in agency settings (Part 1)](https://insites.com/blog/the-art-of-effective-project-management-in-agency-settings-part-1/): The art of effective project management starts with working with an finding the best project manager - and yes, that can be found in-house.
- [Mastering the Sales Pitch: Techniques to Win Over Clients](https://insites.com/blog/mastering-your-sales-pitch/): Sales pitches are the first impression you can never redo. Master your sales pitch and make sure it's a cut above the rest!
- [Unlocking creativity: strategies for inspiring innovation in agencies](https://insites.com/blog/unlocking-creativity-strategies-for-inspiring-innovation-in-agencies/): Innovation and creative thinking can unlock a growth mindset in agencies. But how? We dig into the impact of unlocking creativity for agencies in this must-read for all agency owners.
- [How to roll out social shopping for your clients](https://insites.com/blog/how-to-roll-out-social-shopping-for-your-clients/): Social shopping has many benefits that your agency clients may be missing out on. If you haven't considered including Social shopping in your service offerings - here's your sign!
- [How to use BANT sales qualification model in your agency](https://insites.com/blog/how-to-use-bant-sales-qualification-model-in-your-agency/): When it comes to streamlining your internal lead qualification processes, it's well worth employing the well-established BANT methodology. In this blog, we break down what exactly is BANT and how to use it in your agency's lead qualification process.
- [How to ditch the jargon without sacrificing impact when talking about SEO](https://insites.com/blog/ditch-the-jargon-when-talking-about-seo/): Have more meaningful conversations with prospects by ditching the jargon when discussing SEO.
- [How to display your expertise with a data-heavy audit report](https://insites.com/blog/how-to-display-your-expertise-with-a-data-heavy-audit-report/): Discover effective ways to display your expertise with a data-heavy audit report & how to differentiate yourself with the manual checks.
- [How to sell digital marketing solutions with site audits](https://insites.com/blog/how-to-sell-digital-marketing-solutions-with-site-audits/): Digital marketing agencies are always looking to sell more. But one thing could be holding you back - (a lack of) audits.
- [Why accessibility should be included in your online audit](https://insites.com/blog/how-accessibility-improves-your-online-auditing/): Web accessibility is the topic on everyone's lips. Have you incorporated it into your online audits? In this blog we explain how
- [[New feature] Our all-new Audit Designer is live](https://insites.com/blog/new-feature-our-all-new-audit-designer-is-live/): Our all-new audit designer is live! Here is what you need to know about this new, game-changing feature.
- [How to increase digital services sales call conversion rates](https://insites.com/blog/how-to-increase-digital-services-sales-call-conversion-rates/): Are you trying to increase digital services sales call conversion rates? We've got two small tactics that pack a big impact.
- [How to measure quality assurance](https://insites.com/blog/how-to-measure-quality-assurance/): Measuring your quality assurance while working on a client project is never easy, but with Insites, it only takes 60 seconds.
- [Our commitment to small businesses (and the teams that support them)](https://insites.com/blog/our-commitment-to-small-businesses-and-the-teams-that-support-them/): We talk a lot about our support of small businesses in our comms, but here we really outline what our values are and how we live them.
- [How to sell confidently across your pipeline with SEO audits](https://insites.com/blog/how-to-sell-confidentally-across-your-pipeline-with-seo-audits/): Selling confidently across your pipeline with SEO audits starts with knowing how to use them and when.
- [What your new sales rep needs to know before their first call](https://insites.com/blog/what-your-new-sales-rep-needs-to-know-before-their-first-call/): You've onboarded a new sales rep and done their training in the platform. They're about to make their first call... but what are the 4 key points of info you can give them to ensure their first call is a success? Points of discussion Before they get the prospect on the phone, it's a good [...]
- [How to qualify leads using sales checklists](https://insites.com/blog/proper-lead-qualification-with-sales-checklists/): Qualifying leads is simple when you use checklists. In this blog, we explain how.
- [5 tools and tricks to deliver more value to your clients from our Insites experts](https://insites.com/blog/5-tools-and-tricks-to-deliver-more-value-to-your-clients-from-our-insites-experts/): Are you new to Insites? Or are you a seasoned user? Either way, I've grilled the Insites experts and got the top 5 tools and tricks from them to help you deliver more value to your clients when presenting your reports. 1. Zoe says that less is more! A clean and simple overview is key [...]
- [Go beyond automated testing with manual checks](https://insites.com/blog/go-beyond-automated-testing-with-manual-checks/): Insites has got it going on with over 70 fully automated checks that cover everything from accessibility, through Google Ads to SEO and spelling errors. No doubt about that. But you know what? Sometimes there are extra things an SMB needs to succeed that just can't be checked by an automated test. That's where our [...]
- [What is Threads and is it important for SMBs?](https://insites.com/blog/what-is-threads-and-is-it-important-for-smbs/): Threads, rival to Twitter, has been announced by Meta and will launch on Thursday. But what does this mean for SMBs?
- [The Insites app is live!](https://insites.com/blog/the-insites-app-is-live/): The Insites app is now live, and you can audit any site in just 60 seconds on the go. Click to find out how to download.
- [Our enhanced Google Ads check has just been updated](https://insites.com/blog/our-enhanced-google-ads-check-has-just-been-updated/): Our Google Ads check has been updated, meaning our digital marketing audit gives you accurate Google Ads results in just 60 seconds.
- [How to increase remote sales conversions of website design services](https://insites.com/blog/how-to-increase-remote-sales-conversions-website-design-services/): If your organisation sells website design services, there may be a few common reasons as to why you're not seeing high conversion rates.
- [7 reasons why you should audit a prospective customer's website](https://insites.com/blog/why-you-should-audit-a-prospect-customers-website/): We've listed 7 reasons why you should invest your time or money into auditing a prospective customer's website (and 1 reason why you'll want to do it again when you work with them).
- [Search engines are moving to AI-generative search; what does this mean for SMBs?](https://insites.com/blog/how-will-ai-generative-search-impact-small-medium-businesses/): AI is quickly becoming a part of our every day lives. Though SMBs may feel it is more relevant to bigger organisations, it's important that they're a step ahead of the curve.
- [What is the difference between lab and field results in Google Core Web Vitals?](https://insites.com/blog/what-is-the-difference-between-field-lab-results-google-core-web-vitals/): When understanding how Core Web Vitals measures performance, you may be left with two varying scores. These will be either field results or lab results. But what exactly are they? And which one should you and your customer's be focusing on?
- [What are Google's Core Web Vitals and why are they important to SMBs?](https://insites.com/blog/what-are-googles-core-web-vitals-why-are-they-important-to-smbs/): Google Core Web Vitals as a ranking factor was fully rolled out in February 2022. That means for businesses selling services online, not investigating how the business's site scores on Google Core Web Vitals could hold back leads and income opportunities.
- [Get faster sign-off on your customer's website by auditing their staging site](https://insites.com/blog/get-faster-sign-off-on-your-customers-website-by-auditing-their-staging-site/): Auditing your client's staging site before pushing it live is key to proving them the improvements that have been made regarding design, usability, and even their SEO ranking. Find out how & why to audit staging sites in this blog article.
- [5 reasons to audit your staging site](https://insites.com/blog/5-reasons-to-audit-your-staging-site/): So your site is ready to go live and you're planning to judge your site scores after you've hit publish? Sure, that's one way to do it. But in our experience, it's a waste of time and effort. So before you succumb to the temptation of just hitting publish, we recommend auditing your site in the staging environment too.
- [What is Lemon8 and is it important to SMBs?](https://insites.com/blog/what-is-lemon8-is-it-important-smbs-tiktok-sister-app-bytedance/): Stop scrolling! A new social media platform is starting to gain some serious online traction, and it's set to compete with Instagram, Pinterest, and TikTok.
- [One-click reports with Insites Hubspot integration](https://insites.com/blog/one-click-website-audits-reports-insites-hubspot-integration/): The Insites Hubspot integration allows you to pull reports, download PDFs, and store result information in your Hubspot dashboard. Our integration has been designed to be as easy to integrate as it is to use, so to find out how you can get your hands on this integration, read on.
- [Insites Chrome Extension](https://insites.com/blog/insites-chrome-extension/): Are you looking to streamline the quality control process for your website production team? Look no further than the Insites Chrome Extension, which identifies errors on each page in real-time. This tool not only benefits your production team but also your sales representatives, who can quickly determine if a website has been audited without having [...]
- [Ignoring accessibility? Introducing our Colour Contrast check](https://insites.com/blog/introducing-our-new-colour-contrast-check/): We're excited to introduce Insites' new Colour Contrast Check. Find out how this automated check can help you deliver accessible websites at scale and why it matters for those with sight loss.
- [How to generate more leads with Insites](https://insites.com/blog/how-to-generate-more-leads-with-insites/): Want to generate more leads? Use Insites 60 seconds audit platform to help you get better insights on your prospects.
- [How Insites helps your business grow](https://insites.com/blog/how-insites-helps-your-business-grow-seo-audits/): At work, the goal is always to work smarter, not harder. Juggling everything yourself, you may find that you're going around in circles and not seeing any real growth. So to find tools that take hours of work away from you and provide you with information that is on par with gold dust - that [...]
- [How to use Insites to grow your SMB](https://insites.com/blog/how-to-use-insites-to-grow-your-smb/): Using digital audits in your SMB enables you to compile extensive and detailed data about your digital presence helping you to pinpoint issues
- [Insites Insider - Q3](https://insites.com/blog/insites-insider-q3/): Welcome back! It's been a busy 12 weeks in the Insites offices (or living rooms you might say!) as the dev team have been busy behind the scenes working away on a big project that we're hoping to release details on soon, alongside new features and improvements that make the platform even better and more [...]
- [How to use audits to upsell & re-engage with your clients](https://insites.com/blog/how-to-use-audits-to-upsell-re-engage-with-clients/): Audits can be used across your pipeline to help you upsell and re-engage with your clients; we've outlined how to use audits at each stage.
- [How to use Insites to grow your client's business](https://insites.com/blog/how-to-use-insites-to-grow-your-clients-business/): Sharing an online presence audit allows you to engage with your prospects, kick off service-offering conversations, and convert. But they're not just for prospecting - audits can help you work with your client to help grow their business over the long term.
- [How to sell more with Insites](https://insites.com/blog/sales-how-to-sell-more-with-insites/): So you've just signed up for Insites and you're looking to prove its value before the month is out - this blog is here to help you sell more!
- [How to use audits to convert your marketing-qualified leads](https://insites.com/blog/how-to-use-audits-to-convert-your-marketing-qualified-leads/): With Insites audits though, you could keep your leads warm by engaging your prospects with audits that give your sales team early insights too
- [How to use Insites to create impactful conversations with prospects](https://insites.com/blog/how-to-use-insites-to-create-impactful-conversations-with-prospects/): Use Insites to create impactful conversations with prospects; how our 60-second audits can help you better engage with prospects.
- [Halve your time adding prospects with our Zoho integration](https://insites.com/blog/halve-your-time-adding-prospects-with-our-zoho-integration/): No more duplicating work Want to save time doing your everyday tasks? Well, look no further because we have integrated with Zoho, to make it faster and easier for you to store your customer data and add leads to your Zoho CRM! Zoho integration In keeping with our philosophy of always striving to do better [...]
- [Speedymite just got faster and better: For everyone!](https://insites.com/blog/insites-just-got-faster-and-better-for-everyone/): Insites is the local SEO audit tool for selling, delivering and managing websites at scale.
- [Track customer progress with the new report history feature](https://insites.com/blog/track-customer-progress-with-the-new-report-history-feature/): We all love to save time, and have our workload made easier and more convenient, so we've created a way to do this, with the new layout on our report history feature. We've recently updated the look of our report history and what data features on it, so you're able to pull up all of [...]
- [The Power of Blogging: Engaging Customers, Building Your Brand, and Boosting SEO](https://insites.com/blog/the-power-of-blogging-engaging-customers-building-your-brand-and-boosting-seo/): By consistently adding high-quality, relevant content to your website, you can create a dynamic platform that not only informs and entertains your audience but also strengthens your online presence. In this blog post, we'll explore how blogging can be a game-changer for your business, enhancing customer engagement, brand building, and search engine optimisation (SEO).
- [Enhancing Customer Experience and SEO: The Power of FAQ Content on Your Website](https://insites.com/blog/enhancing-customer-experience-and-seo-the-power-of-faq-content-on-your-website/): One effective solution to this challenge is the incorporation of Frequently Asked Questions (FAQ) content on your website. Not only does it enhance customer service by addressing common queries, but it also plays a crucial role in supporting your Search Engine Optimisation (SEO) efforts.
- [Unlocking Success: The Power of Voice SEO for Your Business](https://insites.com/blog/unlocking-success-the-power-of-voice-seo-for-your-business/): As consumers increasingly turn to voice-activated devices and virtual assistants, Voice Search Engine Optimization (Voice SEO) has emerged as a game-changer. In this blog, we'll explore why Voice SEO is essential for your business and provide valuable tips on how to implement it effectively.
- [Insites Insider - New features and Improvements](https://insites.com/blog/insites-insider-new-features-and-improvements/): Insites Insider brings you the latest updates and features to the Insites platform.
- [Why Your Business Can't Afford to Ignore Voice Commerce (and How to Embrace It)](https://insites.com/blog/why-your-business-cant-afford-to-ignore-voice-commerce-and-how-to-embrace-it/): One of the most compelling trends reshaping the digital shopping landscape is voice commerce, and its impact is undeniable. As consumers seamlessly integrate voice-activated devices into their daily routines, businesses that embrace this innovative approach unlock a realm of possibilities.
- [10 Tips to Improve Your eCommerce SEO](https://insites.com/blog/10-tips-to-improve-your-ecommerce-seo/): SEO is the key to improving your website's visibility on search engines, driving more organic traffic, and ultimately increasing sales. If you're new to the world of SEO, fear not! Here are 10 easy-to-understand tips that will help you enhance your eCommerce SEO without delving too deep into technicalities.
- [Spring brings new updates to Insites](https://insites.com/blog/spring-brings-new-updates-to-insites/): Insites improves its auditing capabilities to allow the selection of the nearest server for Google Lighthouse tests and identification of GBP Service Area Businesses
- [10 tips for a faster website](https://insites.com/blog/10-tips-for-a-faster-website/): 10 mobile speed optimisation steps informed by common drivers of poor speed. It could take just a matter of minutes to give your site the boost it needs.
- [Insites is now a legally separate company](https://insites.com/blog/announcing-insites-technologies/): For the past year, we have been operating under the brand name Insites while still a part of Silktide Ltd., but now we have taken the next step and registered as a separate company Insites Technologies Ltd. We still have the same owner, but separating the two companies legally and operationally allows us to better [...]
- [How to avert churn risk for all your digital products](https://insites.com/blog/how-to-avert-churn-risk-for-all-your-digital-products/): 'Website not working' is a primary reason given for agency churn. If you're keen to avert churn risk for your digital agency, here's how to carry out 'a NAP check' for your SMB website clients.
- [Insights from Insites - now LIVE!](https://insites.com/blog/insights-from-insites-now-live/): We have just launched our first Insites Tracker, which every month shows you how thousands of SMBs are doing on key performance measures like Core Web Vitals.