The AI Visibility Report 2026: How AI chooses local businesses

An analysis of 10,000 US local businesses across seven AI assistants: ChatGPT, Gemini, Copilot, Perplexity, Grok, Google AI Overviews and Google AI Mode. It covers which signals drive AI discovery, recommendation and reputation, and which ones turn out not to matter.

The Benchmark is free and updated once a month, and it tells you where the numbers are for the month just gone and the quarter around it. The report comes out quarterly and goes after why rather than what. Most people use the report to build the argument and the Benchmark to keep it current.

Soon. We're finishing the analysis now, and everyone on the waitlist gets it by email the day it's published, before it goes up here.

Nothing. You give us an email address, we send you the PDF when it's ready.

Yes, that's what it's for. The figures are quotable as long as you say what they rest on. And the report states its sample and method throughout, so you can defend anything you take from it.

All seven we track: ChatGPT, Gemini, Copilot, Perplexity, Grok, Google AI Overviews and Google AI Mode. They're the same seven as the Benchmark, so the report's findings line up with the numbers you're already quoting each month.

Yes. From autumn 2026 they become quarterly, and each earlier edition stays in the archive above, so you can compare a client's position against where the market was. The Deep Dive is where we say a new one is out.